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PUBLISHER: Euromonitor International | PRODUCT CODE: 1283810

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1283810

Beauty and Personal Care in the US

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PAGES: 143 Pages
DELIVERY TIME: 1-2 business days
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The US market was continuing to record positive growth across most of its key categories in 2022, with ongoing post-COVID-19 recovery supporting growth in premium beauty and personal care. Premium dermocosmetics were in particularly strong demand across a range of products, with 30% of US consumers identifying premium with proven/efficacy benefits, according to the Euromonitor International Voice of the Consumer Beauty survey. Significantly, over half of US consumers are also willing to pay more...

Euromonitor International's Beauty and Personal Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CTUS

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Narrowing gap between mass and premium as inflation worries persist
  • Innovation remains key to driving consumer interest
  • Skinification in mass-market brands across product categories

PROSPECTS AND OPPORTUNITIES

  • Macroeconomic uncertainty will support downtrading among a large portion of Americans
  • Elevating the experience across mass channels to build on the momentum in mass products
  • Diversity and inclusivity in product solutions

CATEGORY DATA

  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027

PREMIUM BEAUTY AND PERSONAL CARE IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Premium segment focuses on efficacy and broader wellness
  • Building on product experience and variety across retail platforms
  • Tapping into Gen Zers with ingredient-led innovation and power of social media

PROSPECTS AND OPPORTUNITIES

  • Innovation in terms of quality and texture to keep momentum going
  • Beauty with purpose
  • Experimenting with virtual world to engage consumers

CATEGORY DATA

  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027

BABY AND CHILD-SPECIFIC PRODUCTS IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Baby and child-specific sun care shows the strongest growth in 2022
  • Premium brands gaining share but mass products still dominate
  • Filling the gap with products for melanin-rich skin

PROSPECTS AND OPPORTUNITIES

  • Dermocosmetics and natural/organic claims gaining traction
  • Sustained demand for new formulations
  • Sustainable developments to gain further momentum

CATEGORY DATA

  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027

BATH AND SHOWER IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Price increases benefit soap value sales, while both unit volumes and pack sizes shrink
  • Hand sanitisers remains in decline as players favour skin-focused innovation
  • Eco-friendly packaging champions soap sustainability efforts

PROSPECTS AND OPPORTUNITIES

  • Premium skin care ingredients elevate bath and shower offerings
  • Intimate hygiene contributes to increasing focus on women's health
  • Reaching a variety of bath and shower consumers with a gender-neutral positioning

CATEGORY DATA

  • Table 34 Sales of Bath and Shower by Category: Value 2017-2022
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027

COLOUR COSMETICS IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Sales of colour cosmetics recover to pre-pandemic levels in 2022, driven by lip products
  • Players must adapt to and innovate in line with consumers' low-maintenance approach to make-up
  • Consumer focus on maintaining skin health encourages more skinified launches

PROSPECTS AND OPPORTUNITIES

  • Expectation of value-driven consumer behaviour will likely lead to a focus on skin-first and multifunctional products in the forecast period
  • Celebrities and influencers will continue to impact US beauty trends
  • Experimentation with digital platforms to continue as players look for new ways to engage with their consumers

CATEGORY DATA

  • Table 43 Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2019-2022
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2019-2022
  • Table 49 LBN Brand Shares of Lip Products: % Value 2019-2022
  • Table 50 LBN Brand Shares of Nail Products: % Value 2019-2022
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027

DEODORANTS IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Strong growth driven by COVID-19 recovery and mass developments
  • The skinification of deodorants
  • Diverging success of deodorant formats

PROSPECTS AND OPPORTUNITIES

  • Non-personal care players add deodorants to their overall product portfolios
  • Innovation incubator - niche formats on the rise
  • Consumers are adopting a deodorant "wardrobe"

CATEGORY DATA

  • Table 54 Sales of Deodorants by Category: Value 2017-2022
  • Table 55 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 57 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 58 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
  • Table 60 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027

DEPILATORIES IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Depilatories performance hit by inflated prices, as consumers extend product usage longevity
  • More women's DTC shaving brands enter in-store retailers
  • New launches in shavers and blades continue to highlight sustainability and clean packaging

PROSPECTS AND OPPORTUNITIES

  • Hair removal creams and bleaches take on hybrid body and skin benefits
  • Different depilatory products for different areas of the body could lead to specialisation
  • Influencer partnerships to connect with more consumers will be key

CATEGORY DATA

  • Table 63 Sales of Depilatories by Category: Value 2017-2022
  • Table 64 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
  • Table 66 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 67 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 68 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027

FRAGRANCES IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Premium fragrances drive sales while mass counterparts struggle to capitalise on the momentum
  • Consumers seeking out more diverse scents and brands as they explore building a fragrance "wardrobe"
  • Sustainability transforming into a driving force

PROSPECTS AND OPPORTUNITIES

  • Wellness-driven behaviour to curb the expected slowdown of fragrances in the forecast period
  • Players should not dismiss consumers' growing environmental concerns
  • Digital tools will provide a potential avenue to building and maintaining consumer relationships

CATEGORY DATA

  • Table 70 Sales of Fragrances by Category: Value 2017-2022
  • Table 71 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 72 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 73 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 76 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027

HAIR CARE IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Conditioners and treatments benefit from concerns about hair fall and speak of the skinification of hair care
  • Styling agents remain steady with help of "clean" trend
  • Olaplex Virtual Salon channels virtual reality in path to purchase

PROSPECTS AND OPPORTUNITIES

  • Textured hair acts as an opportunity to express individuality
  • Mass brands compete with salon professional offerings
  • Consumers increasingly taking ingredients into consideration for sustainable hair care

CATEGORY DATA

  • Table 78 Sales of Hair Care by Category: Value 2017-2022
  • Table 79 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 81 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 83 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 84 LBN Brand Shares of Colourants: % Value 2019-2022
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2019-2022
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 88 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027

MEN'S GROOMING IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Despite brands' best efforts, men's shaving returns to recording declining volume sales
  • Men's premium skin care sees double-digit current value growth in 2022
  • Male celebrities enter the skin care space

PROSPECTS AND OPPORTUNITIES

  • Hair care trend alignment - innovation in men's scalp care products
  • Hybridity in men's skin care products
  • Digital strategies adapt to redefined masculinity and more men embracing self-care, also supported by male influencers

CATEGORY DATA

  • Table 91 Sales of Men's Grooming by Category: Value 2017-2022
  • Table 92 Sales of Men's Grooming by Category: % Value Growth 2017-2022
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 95 NBO Company Shares of Men's Grooming: % Value 2018-2022
  • Table 96 LBN Brand Shares of Men's Grooming: % Value 2019-2022
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 98 Forecast Sales of Men's Grooming by Category: Value 2022-2027
  • Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2022-2027

ORAL CARE IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Premiumisation enters oral care with Colgate Optic White Pro Series Toothpaste
  • Issue-specific formulations in mouthwash attract attention in the post-pandemic period
  • Environmentally-friendly packaging and formats continue to lead efforts in oral care sustainability

PROSPECTS AND OPPORTUNITIES

  • Oral care ecosystems complement professional services and utilise multifunctionality
  • Digitalisation acts as an opportunity to educate and attract oral care consumers
  • Clean ingredients support oral care establishment in the beauty space

CATEGORY DATA

  • Table 100 Sales of Oral Care by Category: Value 2017-2022
  • Table 101 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 102 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 105 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 106 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2019-2022
  • Table 109 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027

SKIN CARE IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Self-care and skin-health trends drive skin care in 2022
  • Strength of ingredient-led beauty solidified by renewed interest in natural and organic ingredients
  • Body care attracts consumer attention in 2022

PROSPECTS AND OPPORTUNITIES

  • Players must be mindful of their value-proposition over the forecast period
  • Changing consumer behaviour to present challenges and opportunities
  • Growing holistic wellness initiatives will present more innovation opportunities

CATEGORY DATA

  • Table 113 Sales of Skin Care by Category: Value 2017-2022
  • Table 114 Sales of Skin Care by Category: % Value Growth 2017-2022
  • Table 115 NBO Company Shares of Skin Care: % Value 2018-2022
  • Table 116 LBN Brand Shares of Skin Care: % Value 2019-2022
  • Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
  • Table 118 LBN Brand Shares of Anti-agers: % Value 2019-2022
  • Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
  • Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
  • Table 121 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
  • Table 122 Forecast Sales of Skin Care by Category: Value 2022-2027
  • Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027

SUN CARE IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Health awareness against the background of post-pandemic recovery driving sun protection
  • Self-tanning and aftersun gaining momentum with improved distribution and social media campaigns
  • Innovation focusing on value-added features continues to drive facial sun care

PROSPECTS AND OPPORTUNITIES

  • Growing appetite for multifunctional products
  • Natural plant extracts likely to be the future of sunscreens
  • Safety concerns in focus and an opportunity for product development

CATEGORY DATA

  • Table 124 Sales of Sun Care by Category: Value 2017-2022
  • Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
  • Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
  • Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
  • Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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