Apparel and Footwear in Malaysia

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Sustainability, tech innovation and digitisation aid leading brands

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Strong growth due to rising incomes and growing middle class
• Sustainability drives design innovation and incorporation of eco-friendly and alternative materials
• Resale and rental begin to change how consumers shop
• CHART 2 We Rent Fashion Offers Flexible Resale and Rental of Designer Apparel and Footwear

WHAT'S NEXT?

• Sustainability and tech innovation to influence design
• CHART 3 Analyst Insight
• Immersive shopping experiences

COMPETITIVE LANDSCAPE

• Leading brands maintain their positions through innovation and sustainability
• Mergers and acquisitions reshape competitive dynamics
• Emerging players leverage sustainability and inclusivity

CHANNELS

• Offline retail leads with strong brand presence
• E-commerce will continue to grow and drive consumer demand
• Saloman Open Concept Store is one to watch

PRODUCTS

• Tech-savvy brands drive functional and sustainable designs
• CHART 4 adidas Launches Move For The Planet Campaign to Promote Sustainable Products

ECONOMIC CONTEXT

• CHART 5 Real GDP Growth and Inflation 2020-2030
• CHART 6 PEST Analysis in Malaysia 2025

CONSUMER CONTEXT

• CHART 7 Key Insights on Consumers in Malaysia 2025
• CHART 8 Consumer Landscape in Malaysia 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shifting consumer values boost womenswear sales, with increased interest in sustainability and inclusivity
• CHART 9 Key Trends 2025

INDUSTRY PERFORMANCE

• Cost-of-living crisis leads to market polarisation
• Affordability remains key
• CHART 10 Analyst Insight
• Sustainability and inclusivity offerings inform consumer choices
• CHART 11 Oh Sebenar's "Lebar" Plus-Size Capsule Expands Inclusivity in Malaysian Womenswear

WHAT'S NEXT?

• Market polarisation expected to persist in womenswear
• Sustainability through rental and resale expected to challenge sales growth
• CHART 12 Poplook's Denim Rental Service Expands Sustainable Options for Malaysian Women
• S-commerce likely to reshape online retail

COMPETITIVE LANDSCAPE

• Uniqlo maintains lead in competitive market
• Localised, culturally relevant launches give Uniqlo a competitive edge

CHANNELS

• Retail e-commerce leads womenswear growth
• S-commerce and AI-integration reshape the online shopping offering
• Malaysian start-up FitRoom launches AI-powered virtual try-on tool
• CHART 13 FitRoom's AI-Powered Virtual Try-On for Malaysian Traditional and Modest Fashion

COUNTRY REPORTS DISCLAIMER

MENSWEAR IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Economic recovery and sustainability drive market
• CHART 14 Key Trends 2025

INDUSTRY PERFORMANCE

• Rising disposable incomes fuel sales growth
• Challengers drive innovation and create competition
• CHART 15 Pestle & Mortar Clothing's Malaysian Pride & CASETiFY Collabs Reflect Storytelling
• Eco-friendly fabrics and cultural relevance inspire design and innovation
• AI personalisation and e-commerce draws on consumer expectations
• CHART 16 Analyst Insight
• CHART 17 Sustainable Fabrics and Size-Inclusive Designs Showcased by Zalora

WHAT'S NEXT?

• Mid-premium menswear looks set to increase in popularity
• Omnichannel, AI-integrated offerings expected to be the new norm
• Influencer-led marketing and the intersection between tech, culture and fashion
• CHART 18 SVG Worldwide's Tech-Driven Streetwear Showcase

COMPETITIVE LANDSCAPE

• Moderately concentrated Malaysian menswear market
• New entrant, LILANZ, pressures mid-range menswear retailers

CHANNELS

• Offline retail dominates premium menswear sales with in-store experiences
• Youth and tech-savvy consumers drive e-commerce

COUNTRY REPORTS DISCLAIMER

CHILDRENSWEAR IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Polarised market performance amid economic fluctuations and distribution channel shifts
• CHART 19 Key Trends 2025

INDUSTRY PERFORMANCE

• Fluctuating economic environment leads to market polarisation
• Sustainability and inclusivity drive consumer demand for eco-friendly and gender-neutral designs
• CHART 20 Uniqlo Malaysia Introduces Sustainable, Gender-Neutral Basics for Children
• CHART 21 Analyst Insight
• Direct-to-consumer and digital-first gain traction

WHAT'S NEXT?

• Online presence, cultural relevance and sustainability will be key to connecting with digital-native parents
• CHART 22 Poplook Introduces Affordable Hari Raya Matching Sets for Parents and Children
• Price pressure likely to persist due to market polarisation

COMPETITIVE LANDSCAPE

• Shein and Uniqlo drive competitive dynamics
• New entrants leverage cultural relevance and sustainability

CHANNELS

• Traditional stores continue to lead, but e-commerce is gaining ground

PRODUCTS

• Poney cashes in on market polarisation
• CHART 23 Poney Balances Premium and Value Segments to Thrive in Polarised Childrenswear

COUNTRY REPORTS DISCLAIMER

SPORTSWEAR IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sustainability and AI are key to the Malaysian sportswear market in 2025
• CHART 24 Key Trends 2025

INDUSTRY PERFORMANCE

• Rising disposable and improved consumer confidence contributes to sportswear sales growth
• Sustainability defines the market in 2025
• Athlete-centric engagement builds brand credibility and community connection
• CHART 25 PUMA Launches Athlete-First Sponsorship for Top Malaysian Marathoners
• Tech advances lead to improved virtual try-on tools and AI-driven sizing

WHAT'S NEXT?

• Local players expected to leverage national pride and cultural relevance
• Digital engagement and AI likely to play a bigger role in consumer behaviour

COMPETITIVE LANDSCAPE

• Nike and adidas maintain their lead through scale, brand equity and innovation
• New entrant 361° capitalises on cost-conscious fitness enthusiasts
• CHART 26 361° Opens First Malaysian Stores Expanding Consumer Choice in Performance Sportswear
• CHART 27 Analyst Insight

CHANNELS

• Retail e-commerce offers convenience and wider choice of sportswear
• Omnichannel strategies already redefining sportswear shopping
• Local players and digital natives to shape future sales

PRODUCTS

• Sustainable innovations drive product differentiation and consumer engagement
• CHART 28 Nike Introduces 78% Recycled Materials in Move to Zero Initiative

COUNTRY REPORTS DISCLAIMER

JEANS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sustainability and inclusivity, coupled with online retail offerings influence consumer choice
• CHART 29 Key Trends 2025

INDUSTRY PERFORMANCE

• Sustainability and inclusivity and local relevance drive demand and innovation
• CHART 30 Analyst Insight
• AI-integration and tech innovation changes how and where consumers shop
• Resale and rental trend impacts retail channel mix
• Carousell resale platform appeals to younger consumers of jeans
• CHART 31 Resale and Rental Platforms Fuel Growth of Malaysia's Circular Denim Economy

WHAT'S NEXT?

• Sustainability and inclusivity expected to remain key
• Traditional outlets likely to adopt "experiential retail" as digital engagement grows
• Standard jeans set to maintain largest volume share

COMPETITIVE LANDSCAPE

• International brands maintain their lead, with local players emerging
• Emerging players tap into cultural relevance and niche strategies

CHANNELS

• AI-driven trends reshape jeans retailing
• Fast delivery via websites is key

PRODUCTS

• Tarik Jeans combines inclusive products with sustainability and conservation
• CHART 32 Tarik Jeans Champions Sustainable Denim with ASAS Launch and Conservation Partnership

COUNTRY REPORTS DISCLAIMER

HOSIERY IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sustainability and inclusivity drives sales as market polarises
• CHART 33 Key Trends 2025

INDUSTRY PERFORMANCE

• Hosiery market polarises under economic pressures
• Market polarisation seen in hosiery in 2025
• Sustainability and inclusivity consumer expectations drive design and innovation
• Digital-first channels are popular among urban women
• CHART 34 Zalora Malaysia Leverages AI Personalisation to Transform Online Hosiery Shopping

WHAT'S NEXT?

• Affordability to continue to be significant
• Sustainability and inclusivity to influence consumer choices
• Digital innovation and e-commerce to increasingly shape hosiery trends

COMPETITIVE LANDSCAPE

• Leading brands maintain dominance through quality and innovation
• Shein grows due to online strength

CHANNELS

• Offline retail still leads hosiery sales with strong presence
• CHART 35 Analyst Insight

COUNTRY REPORTS DISCLAIMER

APPAREL ACCESSORIES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sustainability and AI integration help to boost sales
• CHART 36 Key Trends 2025

INDUSTRY PERFORMANCE

• Value sales up, along with wages and median disposable household income
• Sustainability drives innovation in design with eco-friendly and alternative materials
• CHART 37 Pineapple Leaf Ties Showcased at MAHA 2024 as Sustainable Accessory Innovation
• AI integration for personalisation
• CHART 38 Lazada Malaysia Launches Lazzie AI to Personalise Accessory Shopping in 2025

WHAT'S NEXT?

• Resale and rental to reshape the retail channel mix
• Eco-design innovation to leverage sustainability-conscious consumers
• "New retail" to drive omnichannel strategies

COMPETITIVE LANDSCAPE

• Uniqlo and Shein vying for the top spot
• Emerging brands lean on fashion-forward subcultures

CHANNELS

• Omnichannel integration and "new retail" shape apparel accessories sales
• CHART 39 Analyst Insight

COUNTRY REPORTS DISCLAIMER

FOOTWEAR IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Market remains concentrated and competitive, with signs of polarisation
• CHART 40 Key Trends 2025

INDUSTRY PERFORMANCE

• Consumers prioritise sustainability and comfort
• CHART 41 Analyst Insight
• Women's footwear leads value sales in 2025
• Sustainability drives design and innovation through the use of eco-friendly materials
• CHART 42 Teva Malaysia's ReWALK Campaign Promotes Sandal Recycling and Eco-Friendly Footwear
• Resale and rental significant in footwear
• CHART 43 Clarissima Launches Luxury Fashion Rental Services in Malaysia

WHAT'S NEXT?

• Brands leveraging sustainability and e-commerce set to drive growth
• Women's footwear to continue to hold largest share, with sustainability increasingly relevant
• Continuing market polarisation expected
• E-commerce expected to become increasingly competitive

COMPETITIVE LANDSCAPE

• Global brands maintain lead across footwear categories
• Brands prioritise sustainability as consumer interest grows

CHANNELS

• Physical stores continue to lead through try-on services

PRODUCTS

• Premium brands drive eco-friendly design and innovation in retail offerings
• CHART 44 Vivaia Opens Its Largest Malaysian Store, Targeting Fashion-Conscious Consumers
• Safetyware focuses on technologically advanced footwear
• Innovative launches drive sales and brand differentiation

COUNTRY REPORTS DISCLAIMER