Retail in Italy

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Discounters Attracts Value-Focused Shoppers as Spending Remains Cautious

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Retail

Industry Performance

Retail E-Commerce Outpaces Traditional Channels with Digital Investment

Benetton Boosts Digital Outlet Sales to Capture Bargain Hunters

CHART 2 OBI opens its first global showroom in Milan

CHART 3 Value Sales 2020-2030

CHART 4 Value Sales by Category 2025

What's Next?

Discounters and E-Commerce Win Cautious Shoppers as Omnichannel Expands

CHART 5 Analyst Insight for Retail

CHART 6 Forecast Value Sales 2020-2030

CHART 7 Forecast Value Sales by Category 2025-2030

Competitive Landscape

Eurospin Expands through Value Focus as Competitors Lag

Brico Io and Louis Vuitton Set Innovation Pace with Digital Launches

CHART 8 Brico Io introduces generative AI in store

CHART 9 Louis Vuitton launches virtual try-on for its new line of cosmetics

CHART 10 Company Shares 2025

CHART 11 Brand Shares 2025

Operating Environment

Informal Retail

Opening Hours for Physical Retail

CHART 12 Standard Opening Hours by Channel Type 2025

Seasonality

Christmas Holidays

Easter

Valentine's Day/Father's Day/Mother's Day

Summer Holidays/Back to School

Economic Context

CHART 13 Economic Context for Retail

CHART 14 Real Gdp Growth 2020-2030

CHART 15 Inflation 2020-2030

Consumer Context

CHART 16 Consumer Context for Retail

CHART 17 Population 2020-2030

CHART 18 Population by Generation 2025

Country Reports Disclaimer

CONVENIENCE RETAILERS IN ITALY

• Key Data Insights
• 2025 Developments
• Glovo Accelerates On-The-Go Shopping with Fast Delivery Partnerships
• Key Industry Trends
• CHART 19 Key Industry Trends for Convenience Retailers
• Industry Performance
• CHART 20 Glovo's quick commerce expanding in Italy
• Gruppo Vege Leverages Quick Commerce to Capture Digitally Minded Shoppers
• Coop Drives Community Engagement through Sustainability Leadership
• CHART 21 Rising sustainability investments for Coop in Italy
• CHART 22 Value Sales 2020-2030
• CHART 23 Value Sales by Category 2025
• What's Next?
• Quick Commerce Reshapes Local Shopping through Digital Immediacy
• CHART 24 Analyst Insight for Convenience Retailers
• Retailers Integrate Health and Sustainability to Attract Conscious Shoppers
• Automated Stores and Messaging Platforms Drive Loyalty and Efficiency
• CHART 25 Forecast Value Sales 2020-2030
• CHART 26 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Conad Expands Store Base to Reinforce Its National Lead
• CHART 27 Company Shares 2025
• CHART 28 Brand Shares 2025
• Economic Context
• CHART 29 Economic Context for Convenience Retailers
• CHART 30 Real Gdp Growth 2020-2030
• CHART 31 Inflation 2020-2030
• Consumer Context
• CHART 32 Consumer Context for Convenience Retailers
• CHART 33 Population 2020-2030
• CHART 34 Population by Generation 2025
• Country Reports Disclaimer

DISCOUNTERS IN ITALY

• Key Data Insights
• 2025 Developments
• Lidl Shields Households From Inflation with Price-Fixing Initiative
• Key Industry Trends
• CHART 35 Key Industry Trends for Discounters
• Industry Performance
• CHART 36 Lidl renews its zero inflation strategy in 2025
• Penny Enhances Convenience with Digital Payment Innovation
• CHART 37 Value Sales 2020-2030
• What's Next?
• Online Expansion and Healthy Product Focus Reshape Consumer Loyalty
• Aldi Leverages Digitalisation and Sustainability to Drive Value Growth
• CHART 38 Aldi set to expand in Italy
• CHART 39 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 40 Competitive Landscape for Discounters
• Eurospin Expands Value Offering and Strengthens National Reach
• CHART 41 Company Shares 2025
• CHART 42 Brand Shares 2025
• Economic Context
• CHART 43 Economic Context for Discounters
• CHART 44 Real Gdp Growth 2020-2030
• CHART 45 Inflation 2020-2030
• Consumer Context
• CHART 46 Consumer Context for Discounters
• CHART 47 Population 2020-2030
• CHART 48 Population by Generation 2025
• Country Reports Disclaimer

HYPERMARKETS IN ITALY

• Key Data Insights
• 2025 Developments
• Conad and Iperal Reshape Customer Experience through Innovation and Community Focus
• Key Industry Trends
• CHART 49 Key Industry Trends for Hypermarkets
• Industry Performance
• CHART 50 La Spesa che fa Bene returns in 2025 with Iperal
• CHART 51 Value Sales 2020-2030
• What's Next?
• Iper Montebello Spa Redefines the Store Experience through Digital Integration
• Retailers Harness Ai and Omnichannel to Counter Margin Pressures
• CHART 52 Conad tests grocery shopping with artificial intelligence
• CHART 53 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 54 Analyst Insight for Hypermarkets
• Ipercoop Leverages Private Label and Wellness to Sustain Its Lead
• CHART 55 Company Shares 2025
• CHART 56 Brand Shares 2025
• Economic Context
• CHART 57 Economic Context for Hypermarkets
• CHART 58 Real Gdp Growth 2020-2030
• CHART 59 Inflation 2020-2030
• Consumer Context
• CHART 60 Consumer Context for Hypermarkets
• CHART 61 Population 2020-2030
• CHART 62 Population by Generation 2025
• Country Reports Disclaimer

SUPERMARKETS IN ITALY

• Key Data Insights
• 2025 Developments
• Acceleration of Growth
• Key Industry Trends
• CHART 63 Key Industry Trends for Supermarkets
• Industry Performance
• Basko Strengthens Brand Loyalty through Environmental Initiatives
• CHART 64 Basko promotes activities for environmental protection
• Carrefour Uses Ai-Driven Campaigns to Personalise Family Shopping
• CHART 65 Value Sales 2020-2030
• What's Next?
• Digital Integration Reshapes Consumer Journeys and Competitive Priorities
• Private Label Gains Traction as Consumer Needs Polarise
• CHART 66 Growing role for private label
• CHART 67 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 68 Analyst Insight for Supermarkets
• Conad Accelerates Share Gains as Private Label and Sustainability Initiatives Pay off
• CHART 69 Company Shares 2025
• CHART 70 Brand Shares 2025
• Economic Context
• CHART 71 Economic Context for Supermarkets
• CHART 72 Real Gdp Growth 2020-2030
• CHART 73 Inflation 2020-2030
• Consumer Context
• CHART 74 Consumer Context for Supermarkets
• CHART 75 Population 2020-2030
• CHART 76 Population by Generation 2025
• Country Reports Disclaimer

SMALL LOCAL GROCERS IN ITALY

• Key Data Insights
• 2025 Developments
• Proximity-Focused Stores Gain Sales as Consumers Seek Convenience and Fresh Products
• Industry Performance
• Independent Grocers Lose Space but Retain Shopper Loyalty through Fresh Offerings
• Fresh Produce and Sustainability Drive Premium Sales for Proximity Stores
• CHART 77 Value Sales 2020-2030
• What's Next?
• Proximity Stores Invest in Digital Innovation to Retain Consumer Loyalty
• Sustainability Initiatives Reposition Stores as Responsible Leaders and Drive Premiumisation
• Digital Transformation Enables Omnichannel Convenience and Boosts Competitiveness
• CHART 78 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 79 Analyst Insight for Small Local Grocers
• Ecor Naturasi Spa Drives Organic Focus to Expand Affordable Ranges
• CHART 80 Company Shares 2025
• CHART 81 Brand Shares 2025
• Economic Context
• CHART 82 Economic Context for Small Local Grocers
• CHART 83 Real Gdp Growth 2020-2030
• CHART 84 Inflation 2020-2030
• Consumer Context
• CHART 85 Consumer Context for Small Local Grocers
• CHART 86 Population 2020-2030
• CHART 87 Population by Generation 2025
• Country Reports Disclaimer

GENERAL MERCHANDISE STORES IN ITALY

• Key Data Insights
• 2025 Developments
• Growth Driven by Variety Stores
• Key Industry Trends
• CHART 88 Key Industry Trends for General Merchandise Stores
• Industry Performance
• Action Expands Store Network as Value Drives Shopper Demand
• Upim Gallery Reinvents In-Store Experience to Revive City Centres
• CHART 89 Upim opens new Upim Gallery
• CHART 90 Value Sales 2020-2030
• CHART 91 Value Sales by Category 2025
• What's Next?
• Variety Stores Accelerates Outlet Expansion as Value Proposition Wins
• CHART 92 Analyst Insight for General Merchandise Stores
• Hybrid and Digital Strategies Reshape Shopper Engagement and Loyalty
• CHART 93 Forecast Value Sales 2020-2030
• CHART 94 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Action Accelerates Store Openings as Coin Restructures and La Rinascente Capitalises on Tourism
• CHART 95 Action continues to expand in Italy in 2025
• CHART 96 Company Shares 2025
• CHART 97 Brand Shares 2025
• Economic Context
• CHART 98 Economic Context for General Merchandise Stores
• CHART 99 Real Gdp Growth 2020-2030
• CHART 100 Inflation 2020-2030
• Consumer Context
• CHART 101 Consumer Context for General Merchandise Stores
• CHART 102 Population 2020-2030
• CHART 103 Population by Generation 2025
• Country Reports Disclaimer

APPAREL AND FOOTWEAR SPECIALISTS IN ITALY

• Key Data Insights
• 2025 Developments
• Primark'S App Launch Drives Digital Convenience Amid Price Sensitivity
• Key Industry Trends
• CHART 104 Key Industry Trends for Apparel and Footwear Specialists
• Industry Performance
• CHART 105 Primark launches shopping app in 2025
• CHART 106 European Accelerator launched in Italy in 2025
• CHART 107 Value Sales 2020-2030
• What's Next?
• Retailers Embrace Digital Couponing and Retail Media to Drive Omnichannel Engagement
• Personalisation and Payment Innovation Reshape Consumer Spending Habits
• Stable Household Spending and Muted Economic Growth Influence Strategic Priorities
• CHART 108 Forecast Value Sales 2020-2030

Competitive Landscape

• Zara Italia Gains Third as Competitive Landscape Remains Fragmented
• CHART 109 Analyst Insight for Apparel and Footwear Specialists
• CHART 110 Company Shares 2025
• CHART 111 Brand Shares 2025
• Economic Context
• CHART 112 Economic Context for Apparel and Footwear Specialists
• CHART 113 Real Gdp Growth 2020-2030
• CHART 114 Inflation 2020-2030
• Consumer Context
• CHART 115 Consumer Context for Apparel and Footwear Specialists
• CHART 116 Population 2020-2030
• CHART 117 Population by Generation 2025
• Country Reports Disclaimer

APPLIANCES AND ELECTRONICS SPECIALISTS IN ITALY

• Key Data Insights
• 2025 Developments
• Mediaworld and Unieuro Drive Innovation and Circularity through Rentals and Refurbished Offerings
• Key Industry Trends
• CHART 118 Key Industry Trends for Appliances and Electronics Specialists
• Industry Performance
• CHART 119 MediaWorld and Banca Ifis provide innovative tech device rental service
• CHART 120 Value Sales 2020-2030
• What's Next?
• Ai Set to Transform the Value Proposition
• Omnichannel Events and Flexible Payments Enhance Premium Engagement
• CHART 121 Refurbished/used products a strategic pillar for Unieuro
• Circularity and Sustainability Shape Refurbished Electronics as a Growth Driver
• CHART 122 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 123 Analyst Insight for Appliances and Electronics Specialists
• Unieuro Expands Omnichannel Strategy and Strengthens Lead with Services and Innovation
• CHART 124 Company Shares 2025
• CHART 125 Brand Shares 2025
• Economic Context
• CHART 126 Economic Context for Appliances and Electronics Specialists
• CHART 127 Real Gdp Growth 2020-2030
• CHART 128 Inflation 2020-2030
• Consumer Context
• CHART 129 Consumer Context for Appliances and Electronics Specialists
• CHART 130 Population 2020-2030
• CHART 131 Population by Generation 2025
• Country Reports Disclaimer

HEALTH AND BEAUTY SPECIALISTS IN ITALY

• Key Data Insights
• 2025 Developments
• Pinalli Drives Private Label Innovation to Meet Value and Loyalty Demands
• Key Industry Trends
• CHART 132 Key Industry Trends for Health and Beauty Specialists
• Industry Performance
• CHART 133 Pinalli launches its first private label line in 2025
• Lush Expands Sustainable Beauty Reach through Partnership with Eb Stores
• CHART 134 Lush partners with EsserBella
• Us Food as Medicine Concept Signals Future Innovation Potential
• CHART 135 Value Sales 2020-2030
• CHART 136 Value Sales by Category 2025
• What's Next?
• Pharmacy Players Expand Healthcare Role as Health and Personal Care Stores Expands
• Sustainable Packaging and Digital Tools Reshape Consumer Experience
• CHART 137 Analyst Insight for Health and Beauty Specialists
• CHART 138 Forecast Value Sales 2020-2030
• CHART 139 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Acqua &?Sapone Extends Network and Strengthens Sales Leadership
• CHART 140 Company Shares 2025
• CHART 141 Brand Shares 2025
• Economic Context
• CHART 142 Economic Context for Health and Beauty Specialists
• CHART 143 Real Gdp Growth 2020-2030
• CHART 144 Inflation 2020-2030
• Consumer Context
• CHART 145 Consumer Context for Health and Beauty Specialists
• CHART 146 Population 2020-2030
• CHART 147 Population by Generation 2025
• Country Reports Disclaimer

HOME PRODUCTS SPECIALISTS IN ITALY

• Key Data Insights
• 2025 Developments
• Leroy Merlin Drives Responsible Consumption with Sustainability Ratings
• Key Industry Trends
• CHART 148 Key Industry Trends for Home Products Specialists
• Industry Performance
• Coop Expands Reach with Easycoop Petstore Online Launch
• CHART 149 Coop launches EasyCoop Petstore in 2025
• CHART 150 Value Sales 2020-2030
• CHART 151 Value Sales by Category 2025
• What's Next?
• Digital Integration and Premium Sustainability Boost Future Growth Potential
• CHART 152 Analyst Insight for Home Products Specialists
• CHART 153 Forecast Value Sales 2020-2030
• CHART 154 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leroy Merlin Sees Share Gains through Sustainability and Digital Investment
• CHART 155 Leroy Merlin launches the Home Index
• CHART 156 Company Shares 2025
• CHART 157 Brand Shares 2025
• Economic Context
• CHART 158 Economic Context for Home Products Specialists
• CHART 159 Real Gdp Growth 2020-2030
• CHART 160 Inflation 2020-2030
• Consumer Context
• CHART 161 Consumer Context for Home Products Specialists
• CHART 162 Population 2020-2030
• CHART 163 Population by Generation 2025
• Country Reports Disclaimer

DIRECT SELLING IN ITALY

• Key Data Insights
• 2025 Developments
• Direct Selling Grows in a Cautious Consumer Environment
• Key Industry Trends
• CHART 164 Key Industry Trends for Direct Selling
• Industry Performance
• Bimby'S Online Launch Offers Flexible Shopping and Boosts Loyalty
• CHART 165 Bimby also available online
• CHART 166 Value Sales 2020-2030
• CHART 167 Value Sales by Category 2025
• What's Next?
• Large Brands Embrace Omnichannel and Digital Tools to Outpace Rivals
• Digitalisation and Premiumisation Drive Survival and Transformation
• Stable Household Spending Supports Innovation Despite Muted Economic Growth
• CHART 168 Forecast Value Sales 2020-2030
• CHART 169 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 170 Analyst Insight for Direct Selling
• Vorwerk Drives Growth with Product Innovation and Stable Network
• CHART 171 Company Shares 2025
• CHART 172 Brand Shares 2025
• Economic Context
• CHART 173 Economic Context for Direct Selling
• CHART 174 Real Gdp Growth 2020-2030
• CHART 175 Inflation 2020-2030
• Consumer Context
• CHART 176 Consumer Context for Direct Selling
• CHART 177 Population 2020-2030
• CHART 178 Population by Generation 2025
• Country Reports Disclaimer

VENDING IN ITALY

• Key Data Insights
• 2025 Developments
• Drinks and Tobacco Vending Withstands Rising Costs as Other Products Vending Falters
• Industry Performance
• Cost Pressures Force Operators to Shift Focus to Core Demand
• CHART 179 Value Sales 2020-2030
• CHART 180 Value Sales by Category 2025
• What's Next?
• Operators Invest in Smart Technology to Unlock Premium Product Growth
• Machine Upgrades and Green Packaging Transform Consumer Engagement
• CHART 181 Forecast Value Sales 2020-2030
• CHART 182 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Ivs Italia Spa Maintains Lead as Argenta Loses Ground
• CHART 183 Company Shares 2025
• CHART 184 Brand Shares 2025
• Economic Context
• CHART 185 Economic Context for Vending
• CHART 186 Real Gdp Growth 2020-2030
• CHART 187 Inflation 2020-2030
• Consumer Context
• CHART 188 Consumer Context for Vending
• CHART 189 Population 2020-2030
• CHART 190 Population by Generation 2025
• Country Reports Disclaimer

RETAIL E-COMMERCE IN ITALY

• Key Data Insights
• 2025 Developments
• Amazon Drives Second-Hand Surge as Italians Seek Value and Sustainability
• Key Industry Trends
• CHART 191 Key Industry Trends for Retail E-Commerce
• Industry Performance
• CHART 192 Amazon launches discounts on second-hand products in Italy
• Cortilia Expands Reach through Amazon Partnership and Omnichannel Integration
• CHART 193 Cortilia partners with Amazon in 2025
• Household Spending Growth Slows as Consumers Prioritise Savings and Essentials
• CHART 194 Value Sales 2020-2030
• CHART 195 Value Sales by Category 2025
• What's Next?
• Amazon, Carrefour and Zalando Drive Technology Integration to Enhance Shopper Experience
• Amazon and Temu Consolidate Marketplace Dominance as New Entrants Expand Reach
• Sephora and Vinted to See Strong Growth in Health and Beauty and Circular Commerce
• CHART 196 Forecast Value Sales 2020-2030
• CHART 197 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 198 Analyst Insight for Retail E-Commerce
• Amazon Faces Pressure From Fast-Growing Shein and Temu
• CHART 199 Company Shares 2025
• CHART 200 Brand Shares 2025
• Economic Context
• CHART 201 Economic Context for Retail E-Commerce
• CHART 202 Real Gdp Growth 2020-2030
• CHART 203 Inflation 2020-2030
• Consumer Context
• CHART 204 Consumer Context for Retail E-Commerce
• CHART 205 Population 2020-2030
• CHART 206 Population by Generation 2025
• Country Reports Disclaimer