Market Research Report
Health and Wellness in Japan
|Published by||Euromonitor International||Product code||215606|
|Published||Content info||101 Pages
The Japanese economy struggled during the review period, with the impact of the global economic downturn being followed by the 2011 Great East Japan earthquake. Consequently, many consumers faced financial concerns and thus sought to minimise expenditure where possible. This inevitably impacted health and wellness sales, with these products often priced at a premium in comparison to regular food and beverages. Current value sales growth was thus limited for the review period.
Euromonitor International's Health and Wellness in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.