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Market Research Report

Alcoholic Drinks in Brazil

Published by Euromonitor International Product code 223471
Published Content info 78 Pages
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Alcoholic Drinks in Brazil
Published: September 4, 2020 Content info: 78 Pages
Description

COVID-19, and the government's response to it in the form of a lockdown and social distancing measures, has had a hugely negative impact on the performance of alcoholic drinks in Brazil Q2 2020. The year was expected to reflect a further recovery for the market, with tentative signs already noted in 2019, after the severe economic crisis in 2015, which was still being felt in the following years. However, more than three months of lockdown, combined with timid summer sales due to lower average t...

Euromonitor International's‘Alcoholic Drinks in Brazil report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents
Product Code: ADBR

TABLE OF CONTENTS

Euromonitor International

September 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Increasing premiumisation noted in 2019 as local consumers continue to regain spending confidence in the years following the previous economic recession

While beer players dominate in 2019, competition between domestic and international players set to increase

Overall market unlikely to see tentative recovery until 2022 onwards, although niche segments set to experience early positive performances

CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024

CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

  • Table 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 2 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Emerging premiumisation within beer in 2019 as Brazilians gradually display more confident spending behaviour

Production bottlenecks reduce availability and stronger potential for beer towards the end of the review period

Smaller beer brands continue to launch amidst dominance of major players in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

    • Summary 3 Lager by Price Band 2019
  • Table 18 Number of Breweries 2014-2019

CATEGORY DATA

  • Table 19 Sales of Beer by Category: Total Volume 2014-2019
  • Table 20 Sales of Beer by Category: Total Value 2014-2019
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 27 GBO Company Shares of Beer: % Total Volume 2015-2019
  • Table 28 NBO Company Shares of Beer: % Total Volume 2015-2019
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2016-2019
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2019-2024
  • Table 31 Forecast Sales of Beer by Category: Total Value 2019-2024
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Other sparkling wine continues to record strong performance through off-trade in Brazil, offering greater affordability compared to champagne

Sparkling wine in cans launched as alternative option, targeting millennials

Highly fragmented competitive landscape in 2019, with increasing dollar exchange rate likely to benefit local producers of wine

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

  • Table 34 Sales of Wine by Category: Total Volume 2014-2019
  • Table 35 Sales of Wine by Category: Total Value 2014-2019
  • Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019
  • Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
  • Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
  • Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
  • Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
  • Table 49 GBO Company Shares of Champagne: % Total Volume 2015-2019
  • Table 50 NBO Company Shares of Champagne: % Total Volume 2015-2019
  • Table 51 LBN Brand Shares of Champagne: % Total Volume 2016-2019
  • Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
  • Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
  • Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
  • Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
  • Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
  • Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
  • Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
  • Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
  • Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
  • Table 61 Forecast Sales of Wine by Category: Total Volume 2019-2024
  • Table 62 Forecast Sales of Wine by Category: Total Value 2019-2024
  • Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Competition within dominant cachaca encourages switch amongst small to medium producers towards other types of spirits in 2019

Increasing popularity of cocktails boosts demand for spirits, particularly gin in 2019

Diageo continues to gain ground on leader Cia Muller de Bebidas in 2019 with wide product portfolio

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

    • Summary 4 Benchmark Brands 2019

CATEGORY DATA

  • Table 65 Sales of Spirits by Category: Total Volume 2014-2019
  • Table 66 Sales of Spirits by Category: Total Value 2014-2019
  • Table 67 Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 68 Sales of Spirits by Category: % Total Value Growth 2014-2019
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
  • Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
  • Table 74 Sales of White Rum by Price Platform: % Total Volume 2014-2019
  • Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
  • Table 76 Sales of English Gin by Price Platform: % Total Volume 2014-2019
  • Table 77 Sales of Vodka by Price Platform: % Total Volume 2014-2019
  • Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
  • Table 79 GBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 80 NBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 81 LBN Brand Shares of Spirits: % Total Volume 2016-2019
  • Table 82 Forecast Sales of Spirits by Category: Total Volume 2019-2024
  • Table 83 Forecast Sales of Spirits by Category: Total Value 2019-2024
  • Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider/perry struggles to capitalise on growth momentum following economic recession as increasingly confident consumers trade up in 2019

Special editions by leading brand used as strategy to add interest to category in 2019

Local player strengthens dominance of cider/perry in 2019, but smaller brands hold notable share under "others"

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

  • Table 86 Sales of Cider/Perry: Total Volume 2014-2019
  • Table 87 Sales of Cider/Perry: Total Value 2014-2019
  • Table 88 Sales of Cider/Perry: % Total Volume Growth 2014-2019
  • Table 89 Sales of Cider/Perry: % Total Value Growth 2014-2019
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
  • Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
  • Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
  • Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
  • Table 97 Forecast Sales of Cider/Perry: Total Volume 2019-2024
  • Table 98 Forecast Sales of Cider/Perry: Total Value 2019-2024
  • Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

RTDs records improvement in demand in 2019, but category unable to repeat impressive performance following recession

Recovery for spirit-based RTDs in 2019, supported by increasing demand for cocktails in Brazil

Cia Brasileira de Bebidas retains slim lead in 2019, but continues to come under pressure from dynamic smaller players

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

  • Table 101 Sales of RTDs by Category: Total Volume 2014-2019
  • Table 102 Sales of RTDs by Category: Total Value 2014-2019
  • Table 103 Sales of RTDs by Category: % Total Volume Growth 2014-2019
  • Table 104 Sales of RTDs by Category: % Total Value Growth 2014-2019
  • Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
  • Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
  • Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 109 GBO Company Shares of RTDs: % Total Volume 2015-2019
  • Table 110 NBO Company Shares of RTDs: % Total Volume 2015-2019
  • Table 111 LBN Brand Shares of RTDs: % Total Volume 2016-2019
  • Table 112 Forecast Sales of RTDs by Category: Total Volume 2019-2024
  • Table 113 Forecast Sales of RTDs by Category: Total Value 2019-2024
  • Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024
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