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Market Research Report

Soft Drinks in Brazil

Published by Euromonitor International Product code 223472
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Soft Drinks in Brazil
Published: January 6, 2020 Content info:
Description

After three years of consistent decline in volume and another period of flat performance, in 2019 soft drinks in Brazil finally show signs of recovery and greater optimism post-crisis. Driven especially by resuming carbonates and ever-growing bottled water volume sales, soft drinks finally register positive performance. Although not enough to return to pre-crisis levels, such performance is key to encourage manufacturers and the whole supply and production chains to start to invest in the market...

Euromonitor International's‘Soft Drinks in Brazil report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: SDBR

Table of Contents

Euromonitor International

January 2020

LIST OF CONTENTS AND TABLES

Executive Summary

Soft Drinks Finally Recover and Show Optimism in Post-crisis Scenario

On-trade Grows Faster Leveraged by Consumer Confidence

Despite Unit Price Competition, Small and Regional Players Grow Through Innovation

Strategic New Product Launches To Succeed in the Long Term

Pre-crisis Level To Be Reached in 2020

Market Data

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

Appendix

Fountain Sales in Brazil

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Foodservice Fuels Sales of Carbonated Bottled Water

Consumers' Perceptions of Bottled Water Unlikely To Fuel Future Sales

Bottle Vs Bulk Packaging

Competitive Landscape

Coca-Cola Industrias Ltda's Smart Water Comes Strong

High Expectations for Will Smith's Just Water

Extremely Fragmented Scenario Not Expected

Category Data

  • Table 37 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
  • Table 38 Off-trade Sales of Bottled Water by Category: Value 2014-2019
  • Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
  • Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
  • Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
  • Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
  • Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
  • Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
  • Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Headlines

Prospects

Gradual But Optimistic Volume Recovery Over Forecast Period

Healthy Lifestyles Impact Consumption

Different Dynamics Between Off-trade and On-trade

Competitive Landscape

Logistics Changes for Coca-Cola Industrias Ltda

Regional Players Emerge and the Industry Responds

Gin and Tonic Mixes Promote Tonic Water

Category Data

  • Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
  • Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
  • Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
  • Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
  • Table 53 Off-trade Sales of Carbonates by Category: Volume 2014-2019
  • Table 54 Off-trade Sales of Carbonates by Category: Value 2014-2019
  • Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
  • Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
  • Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
  • Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
  • Table 59 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
  • Table 60 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
  • Table 61 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
  • Table 62 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
  • Table 63 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
  • Table 64 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 65 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 66 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 67 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
  • Table 69 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Headlines

Prospects

With No Category Reinvention, Concentrates Is Not Expected To Recover Over the Forecast Period

Increasing Competition From Other Soft and Hot Drinks To Pressure Manufacturers

Competitive Landscape

Mondelez Brazil Remains Category Leader, by Value, With Tang

Small and Regional Players Lose Share - Some Exit the Category

Category Data

Concentrates Conversions

    • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 70 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
  • Table 71 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
  • Table 72 Off-trade Sales of Concentrates by Category: Value 2014-2019
  • Table 73 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
  • Table 74 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
  • Table 75 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
  • Table 76 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
  • Table 77 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
  • Table 78 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
  • Table 79 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
  • Table 80 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
  • Table 81 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
  • Table 82 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
  • Table 83 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
  • Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 86 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 87 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Headlines

Prospects

100% Juice Consolidates As A Strong Subcategory in Brazil

Nectars Losing Space To Juice Drinks

Juice Sees Recovery of All Subcategories, With One Exception

Competitive Landscape

Natural One SA Stands Out in 100% Juice

Sucos Del Valle Brasil Reinforces Sustainability and Healthy Living

Brazilian Brand Presents Coconut Sustainable Packaging Solution

Category Data

  • Table 88 Off-trade Sales of Juice by Category: Volume 2014-2019
  • Table 89 Off-trade Sales of Juice by Category: Value 2014-2019
  • Table 90 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
  • Table 91 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
  • Table 92 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
  • Table 93 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
  • Table 94 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
  • Table 95 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
  • Table 96 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
  • Table 97 NBO Company Shares of Off-trade Juice: % Value 2015-2019
  • Table 98 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
  • Table 99 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 100 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 101 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 102 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

Headlines

Prospects

Category Reinvention Is Imperative for Future Growth

Instant Coffee for Cold Variant Preparation May Pose Threat To Rtd

Competitive Landscape

Rtd Bulletproof Coffee Versions Emerge

Lactose-free Rtd Cappuccinos Launched

Potential Opportunities for Starbucks To Operate in Retail

Category Data

  • Table 103 Off-trade Sales of RTD Coffee: Volume 2014-2019
  • Table 104 Off-trade Sales of RTD Coffee: Value 2014-2019
  • Table 105 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
  • Table 106 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
  • Table 107 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
  • Table 108 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
  • Table 109 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
  • Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
  • Table 111 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
  • Table 112 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
  • Table 113 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
  • Table 114 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

Headlines

Prospects

Kombucha Emerges and Consolidates As Key Opportunity in Rtd Tea

Still Rtd Tea Continues To Grow, But Lacks Clear Consumption Occasion

Flavour Diversification As Way To Add Value

Competitive Landscape

Specialist Tea Shops Pop Up in Major Urban Areas and Challenge Existing Brands

Small and Regional Players Gain Volume Share

Category Data

  • Table 115 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
  • Table 116 Off-trade Sales of RTD Tea by Category: Value 2014-2019
  • Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
  • Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
  • Table 119 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
  • Table 120 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
  • Table 121 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
  • Table 122 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
  • Table 123 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Headlines

Prospects

Energy Drinks Recovers Volume Growth, Fuelled by Innovation and Competition

On-trade Struggles With Competition From Alcoholic Drinks

Flavour Diversification Attracts New Consumers and Creates New Consumption Occasion

Competitive Landscape

Red Bull Maintains Absolute Leadership

Monster's Revamp Fuels Competition

Small and Regional Players Struggle To Remain Above Water

Category Data

  • Table 128 Off-trade Sales of Energy Drinks: Volume 2014-2019
  • Table 129 Off-trade Sales of Energy Drinks: Value 2014-2019
  • Table 130 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
  • Table 131 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
  • Table 132 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
  • Table 133 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
  • Table 134 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
  • Table 135 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
  • Table 136 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 137 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 138 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 139 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Headlines

Prospects

Sports Drinks Not Expected To Recover Over Forecast Period

Soft Drink Or Medicine: Challenge To Reposition Category

Competition From Health Supplements Set To Increase

Competitive Landscape

Cia Brasileira De Bebidas Remains Absolute Category Leader

Small Players Continue To Exit Category

Category Data

  • Table 140 Off-trade Sales of Sports Drinks: Volume 2014-2019
  • Table 141 Off-trade Sales of Sports Drinks: Value 2014-2019
  • Table 142 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
  • Table 143 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
  • Table 144 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
  • Table 145 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
  • Table 146 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
  • Table 147 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
  • Table 148 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 149 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 150 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 151 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

Prospects

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