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Market Research Report

Packaged Food in Vietnam

Published by Euromonitor International Product code 229206
Published Content info 205 Pages
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Packaged Food in Vietnam
Published: November 4, 2019 Content info: 205 Pages
Description

In 2019, packaged food value and volume growth rates in retail and foodservice channels exceeded that of the previous year, as Vietnam's economy continued to strengthen and Vietnamese consumers enjoyed more disposable income. Demand for packaged food increased for a host of reasons, among them the deeper penetration of convenience stores into the countryside in tandem with a far wider offer of both imported and domestically produced packaged food - especially those appealing to traditional taste.

Euromonitor International's‘ Packaged Food in Vietnam report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: PKVN

Table of Contents

Executive Summary

  • Food Safety Concerns, Expanded Distribution, and Improved Disposable Income Are Among A Host of Reasons Why Packaged Food Sales Were Thriving in 2019
  • Premium Products Not Only Perform Well, But Often Drive Growth of Entire Categories
  • in A Highly Fragmented Market, the Top 15 Players and the Artisanal Value Shares Account for the Lion's Share of Market Value Sales
  • Convenience Store Expansion Beyond Major Urban Areas Continues To Boost Demand for Packaged Food Brands and Products Given More Exposure
  • There Are Myriad Reasons To Be Optimistic About Continued Strong Value Growth
  • Foodservice
  • Sales To Foodservice
  • Consumer Foodservice

Category Data

  • Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
  • Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

Market Data

  • Table 5 Sales of Packaged Food by Category: Volume 2014-2019
  • Table 6 Sales of Packaged Food by Category: Value 2014-2019
  • Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
  • Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
  • Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
  • Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
  • Table 12 Penetration of Private Label by Category: % Value 2014-2019
  • Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
  • Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
  • Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
  • Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
  • Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
  • Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Premiumisation Trend Is Driving New Development, As Reflected by the Top Three Brands
  • Distribution and Pricing Are the Most Important Ways To Successfully Compete in Edible Oils, As There Is Little Else To Distinguish One Brand of Oil From Another
  • Demand for Healthy Foods Affects Product Development in Edible Oils

Competitive Landscape

  • Kido Group's M&a Activity Changes the Shape of the Edible Oils Landscape
  • With Four of the Five Leading Brands, Cai Lan Oils & Fats Maintains Its Near Domination Within Edible Oils
  • Calofic Strengthens the Brand Image and Consumption of Simply by Using An Effective Marketing Message

Category Data

  • Table 19 Sales of Edible Oils by Category: Volume 2014-2019
  • Table 20 Sales of Edible Oils by Category: Value 2014-2019
  • Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
  • Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
  • Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
  • Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
  • Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
  • Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
  • Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
  • Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
  • Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Convenience Is the Key Driver of Ready Meals Growth, As Busier Consumers Seek Quicker Meal Solutions
  • Expansion of Modern Trade Channel Moderately Affects Ready Meals
  • Domestic Consumers Embrace Traditional Food Wherever They Can Find It, and Local Players in Frozen Ready Meals Offer Plenty of Traditional Options

Competitive Landscape

  • Vissan Maintains Its Lead, But Continues To Lose Value Share To Other Competitors
  • Cj Cau Tre Foods Strongly Expands Its Footprint and Posts the Highest Gains
  • Local Players Reinforce Their Presence With New Products and Packaging, Taking Advantage of Their Knowledge of Vietnamese Food and Taste Preferences

Category Data

  • Table 30 Sales of Ready Meals by Category: Volume 2014-2019
  • Table 31 Sales of Ready Meals by Category: Value 2014-2019
  • Table 32 Sales of Ready Meals by Category: % Volume Growth 2014-2019
  • Table 33 Sales of Ready Meals by Category: % Value Growth 2014-2019
  • Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
  • Table 35 NBO Company Shares of Ready Meals: % Value 2015-2019
  • Table 36 LBN Brand Shares of Ready Meals: % Value 2016-2019
  • Table 37 Distribution of Ready Meals by Format: % Value 2014-2019
  • Table 38 Forecast Sales of Ready Meals by Category: Volume 2019-2024
  • Table 39 Forecast Sales of Ready Meals by Category: Value 2019-2024
  • Table 40 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
  • Table 41 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Latest in A Series of Food Safety Crises Dampens Growth Prospects for Table Sauces
  • Back-to-tradition Trend Impacts Consumer Behaviour, Boosting Sales of Dry Sauces for Traditional Vietnamese Food
  • Increased Demand for Premium Products Is Reflected in New Products and Higher Anticipated Value Growth

Competitive Landscape

  • Domestic Players Have the Greater Strength Due To Their Deeper Understanding of the Local Cuisine and Consumers' Cooking Habits
  • Makers of Traditional Fish Sauce Appear To Be Fighting A Losing Battle Against Industrial Fish Sauce
  • New Products and Flavours Boost Prospects for Stock Cubes and Powders

Category Data

  • Table 42 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
  • Table 43 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
  • Table 44 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
  • Table 45 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
  • Table 46 Sales of Cooking Sauces by Type: % Value 2014-2019
  • Table 47 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
  • Table 48 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
  • Table 49 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
  • Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
  • Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
  • Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
  • Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Prospects

Headlines

Prospects

  • Westernisation Has the Strongest Influence on Growth of Jams and Preserves, Which Continue To Be Used in A Variety of Ways
  • Young Consumers Are the Greatest Consumers of Sweet Spreads
  • Increased Exposure To Western Culture Through Travel and Easier Entry for Imported Goods Also Boost Interest and Demand for Sweet Spreads

Competitive Landscape

  • Golden Farm Surpasses Angel Camacho Alimentacion To Take the Lead in Sweet Spreads
  • Honey's Fragmented Landscape Is Characterised by Many Unpackaged and Unbranded Products and A Plethora of Small Local Brands and Players
  • in Lieu of More Active Marketing, Demand Depends on Expanding Distribution

Category Data

  • Table 54 Sales of Sweet Spreads by Category: Volume 2014-2019
  • Table 55 Sales of Sweet Spreads by Category: Value 2014-2019
  • Table 56 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
  • Table 57 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
  • Table 58 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
  • Table 59 NBO Company Shares of Sweet Spreads: % Value 2015-2019
  • Table 60 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
  • Table 61 Distribution of Sweet Spreads by Format: % Value 2014-2019
  • Table 62 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
  • Table 63 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
  • Table 64 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
  • Table 65 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Changing Consumer Habits Have A Dampening Effect on All Baby Food Categories
  • Advertising Restrictions Move Manufacturers To Try New Strategies
  • Packaged Fresh Porridge Gains More Traction Within Prepared Baby Food Every Year

Competitive Landscape

  • Saigon Food Gains Value Share on the Strength of Its Pioneer Packaged Porridge
  • Given Lack of Innovation and Investment Resulting From Slower Growth and Less Revenue
  • While Organic and Free From Products Are Available, Mothers Prefer Ff Baby Food

Category Data

  • Table 66 Sales of Baby Food by Category: Volume 2014-2019
  • Table 67 Sales of Baby Food by Category: Value 2014-2019
  • Table 68 Sales of Baby Food by Category: % Volume Growth 2014-2019
  • Table 69 Sales of Baby Food by Category: % Value Growth 2014-2019
  • Table 70 NBO Company Shares of Baby Food: % Value 2015-2019
  • Table 71 LBN Brand Shares of Baby Food: % Value 2016-2019
  • Table 72 Distribution of Baby Food by Format: % Value 2014-2019
  • Table 73 Forecast Sales of Baby Food by Category: Volume 2019-2024
  • Table 74 Forecast Sales of Baby Food by Category: Value 2019-2024
  • Table 75 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
  • Table 76 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Proliferating Use of Butter and Spreads in Foodservice Outlets Serving Western Food Continues To Boost Both Volume and Value Sales
  • Butter Benefits From Growing Trend of Baking Cakes at Home To Share With Others
  • Growth of Butter Remains Contingent on Intensified Promotion

Competitive Landscape

  • With Wide Brand Awareness and Little Competition, Tuong An Holds Value Share Within Margarine and Spreads
  • Due To Insufficient Marketing, Many Consumers Lack Incentive To Give Butter A Try
  • Foodservice Channel Continues To Account for Most Sales of Butter

Category Data

  • Table 77 Sales of Butter and Spreads by Category: Volume 2014-2019
  • Table 78 Sales of Butter and Spreads by Category: Value 2014-2019
  • Table 79 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
  • Table 80 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
  • Table 81 NBO Company Shares of Butter and Spreads: % Value 2015-2019
  • Table 82 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
  • Table 83 Distribution of Butter and Spreads by Format: % Value 2014-2019
  • Table 84 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
  • Table 85 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
  • Table 86 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
  • Table 87 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Westernisation Generates Demand But Growth Is Contingent Upon Tailoring Marketing To Vietnamese Interests and Customs
  • Online Promotion of Ways of Using Cheese With Traditional Vietnamese Food Attracts Attention, Especially of Younger Consumers
  • Spreadable Processed Cheese Remains Most Popular, Particularly Among Children

Competitive Landscape

  • Manufacturers Must Invest in Marketing To Grow in Awareness and Demand
  • Marketing Efforts in Support of Processed Cheese See Positive Results
  • With Emphasis on Western Food, Foodservice Remains Main Distribution Channel

Category Data

  • Table 88 Sales of Cheese by Category: Volume 2014-2019
  • Table 89 Sales of Cheese by Category: Value 2014-2019
  • Table 90 Sales of Cheese by Category: % Volume Growth 2014-2019
  • Table 91 Sales of Cheese by Category: % Value Growth 2014-2019
  • Table 92 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
  • Table 93 Sales of Unprocessed Cheese by Type: % Value 2014-2019
  • Table 94 NBO Company Shares of Cheese: % Value 2015-2019
  • Table 95 LBN Brand Shares of Cheese: % Value 2016-2019
  • Table 96 Distribution of Cheese by Format: % Value 2014-2019
  • Table 97 Forecast Sales of Cheese by Category: Volume 2019-2024
  • Table 98 Forecast Sales of Cheese by Category: Value 2019-2024
  • Table 99 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
  • Table 100 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Flourishing Economy Enables Health-conscious Consumers To Buy High-quality, Nutritious Food, Including Drinking Milk Products
  • Increased Awareness and Affluence Creates Demand for Greater Variety of Healthy Functional Products and Invites Expansion Into Rural Communities
  • Th Group and Vinamilk Expand Domestic Milk Production To Meet Demand

Competitive Landscape

  • Messaging Controversy Concerning Milo and Ovaltine Ends Up Boosting Both
  • Th Group Launches Major Campaign To Support Its First Line of Nut Milks
  • Leading Players Add Organic Shelf-stable Milk To Health and Wellness Lines

Category Data

  • Table 101 Sales of Drinking Milk Products by Category: Volume 2014-2019
  • Table 102 Sales of Drinking Milk Products by Category: Value 2014-2019
  • Table 103 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
  • Table 104 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
  • Table 105 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
  • Table 106 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
  • Table 107 Distribution of Drinking Milk Products by Format: % Value 2014-2019
  • Table 108 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
  • Table 109 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
  • Table 110 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
  • Table 111 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Yoghurt Set To See Unabated Growth As Consumers Increasingly Recognise Its Benefits
  • Vinamilk Reinforces Perception That Yoghurt Has Many Uses for Beauty Care
  • Yoghurt's Versatility Inspires Cooks and Consumers To Invent New Serving Methods

Competitive Landscape

  • Vinamilk Garnishes Reputation for Innovation With Sticky Rice/yoghurt Blend
  • Frieslandcampina, Th Food Chain and Other Players Encroach on Vinamilk's Territory
  • Popularity of Drinking Yoghurt Reflected in A Plethora of New Product Offers

Category Data

  • Table 112 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
  • Table 113 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
  • Table 114 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
  • Table 115 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
  • Table 116 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
  • Table 117 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
  • Table 118 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
  • Table 119 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
  • Table 120 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
  • Table 121 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
  • Table 122 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
  • Table 123 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Increased Domestic Consumption of Coffee and Tea Boosts Sales
  • Traditional Use, High Awareness and Wide Distribution Account for Significantly High Volume Share of Condensed Milk
  • Lack of Competition and Familiarity Constrains Growth of Cream and Coffee Whiteners

Competitive Landscape

  • Vinamilk Benefits From Ability To Adapt and Change
  • Lacking Competition in Coffee Whiteners, Nestle Expands Its Distribution Rather Than Investing in Innovation
  • While Traditional Retailers Lead, Modern Grocery Retailers Are Rapidly Gaining Ground

Category Data

  • Table 124 Sales of Other Dairy by Category: Volume 2014-2019
  • Table 125 Sales of Other Dairy by Category: Value 2014-2019
  • Table 126 Sales of Other Dairy by Category: % Volume Growth 2014-2019
  • Table 127 Sales of Other Dairy by Category: % Value Growth 2014-2019
  • Table 128 Sales of Cream by Type: % Value 2014-2019
  • Table 129 NBO Company Shares of Other Dairy: % Value 2015-2019
  • Table 130 LBN Brand Shares of Other Dairy: % Value 2016-2019
  • Table 131 Distribution of Other Dairy by Format: % Value 2014-2019
  • Table 132 Forecast Sales of Other Dairy by Category: Volume 2019-2024
  • Table 133 Forecast Sales of Other Dairy by Category: Value 2019-2024
  • Table 134 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
  • Table 135 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Recently Entered Players Offering Affordably Priced Quality Give Tablets Traction
  • Higher Disposable Incomes Boost Sales of Premium Products
  • Chocolate Confectionery Players Go All Out To Capitalise on Valentine Day

Competitive Landscape

  • International Brands May Lose An Advantage, As Local Players Make Headway
  • With Improved Quality and Image, Domestic Brands Like Marou Are Gaining Traction
  • Distributors Have Wide Leeway To Determine What Products To Carry and Promote
    • Summary 2 Other Chocolate Confectionery by Product Type: 2019

Category Data

  • Table 136 Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 137 Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 138 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 139 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
  • Table 140 Sales of Chocolate Tablets by Type: % Value 2014-2019
  • Table 141 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
  • Table 142 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
  • Table 143 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
  • Table 144 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
  • Table 145 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
  • Table 146 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
  • Table 147 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Lack of Innovation Or New Incentives To Chew Gum Limits Growth Opportunities
  • As Adults Account for Most Sales, Players Enhance Products To Keep Their Interest
  • Lacking Other Means for Innovation, Players Create New Flavours To Generate Sales

Competitive Landscape

  • Lotte Gains Value Share After Sugar-free Gum, Its Focus Area, Posts Highest Growth
  • Demand for Convenience Drives Rapid Growth of Convenience Stores
  • Leaders and Modern Grocery Retailers Set To Strengthen at Expense of Others

Category Data

  • Table 148 Sales of Gum by Category: Volume 2014-2019
  • Table 149 Sales of Gum by Category: Value 2014-2019
  • Table 150 Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 151 Sales of Gum by Category: % Value Growth 2014-2019
  • Table 152 Sales of Gum by Flavour: Rankings 2014-2019
  • Table 153 NBO Company Shares of Gum: % Value 2015-2019
  • Table 154 LBN Brand Shares of Gum: % Value 2016-2019
  • Table 155 Distribution of Gum by Format: % Value 2014-2019
  • Table 156 Forecast Sales of Gum by Category: Volume 2019-2024
  • Table 157 Forecast Sales of Gum by Category: Value 2019-2024
  • Table 158 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
  • Table 159 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Expanded Distribution Set To Further Boost Sales of Highly Popular Jelly Products
  • Medicated Confectionery Benefitting From Demand for Healthier Products
  • Emerging and Attractive Mints Expected To Attract New Players in the Forecast Period

Competitive Landscape

  • Still Leading, Perfetti Is Challenged by Competition and Cannibalisation
  • Domestic Players Develop Advantages That Suggest Stronger Growth in 2019-2024
  • Expanded Distribution and Selling by Weight Put Competitive Advantages in Flux
    • Summary 3 Other Sugar Confectionery by Product Type: 2019

Category Data

  • Table 160 Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 161 Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 162 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 163 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Table 164 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
  • Table 165 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
  • Table 166 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
  • Table 167 Distribution of Sugar Confectionery by Format: % Value 2014-2019
  • Table 168 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
  • Table 169 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
  • Table 170 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
  • Table 171 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Higher Income Increases Demand for Higher Quality and Take-home Ice Cream
  • Interest in Water Ice Cream Being Low, Players Focus Almost Entirely on Dairy Products
  • While Many Factors Will Boost Sales, Expansion Will Rely on Widening Freezer Penetration

Competitive Landscape

  • Innovation, Brand Recognition and Loyalty Keeps Kido Ahead in Mature Category
  • High Demand for Multi-pack Ice Cream Boosts Wall's Growth for Yet Another Year
  • Domestic and International Brands Distinguish Themselves With Diversity

Category Data

  • Table 172 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
  • Table 173 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
  • Table 174 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
  • Table 175 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
  • Table 176 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
  • Table 177 Sales of Impulse Ice Cream by Format: % Value 2016-2019
  • Table 178 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
  • Table 179 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
  • Table 180 NBO Company Shares of Ice Cream: % Value 2015-2019
  • Table 181 LBN Brand Shares of Ice Cream: % Value 2016-2019
  • Table 182 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
  • Table 183 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
  • Table 184 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
  • Table 185 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
  • Table 186 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
  • Table 187 Distribution of Ice Cream by Format: % Value 2014-2019
  • Table 188 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
  • Table 189 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
  • Table 190 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
  • Table 191 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Packaged Versions of Previously Unbranded Unpackaged Snacks Gaining Favour
  • Natural Ingredients of Local Origin Appeal To Consumers Seeking Healthier Options
  • Gifting Versions of Savoury Snacks Gain Traction, Increasingly Appearing in Gift Baskets

Competitive Landscape

  • Long and Wide Experience and Top-of-mind Brands Keep International Players Dominant
  • Tan Tan Regains Strength With More Cautious Approach and Wider Nuts Portfolio
  • Potato Chips and Puffed Snacks Players Focus on Diversification and Aggressive Marketing
    • Summary 4 Other Savoury Snacks by Product Type: 2019

Category Data

  • Table 192 Sales of Savoury Snacks by Category: Volume 2014-2019
  • Table 193 Sales of Savoury Snacks by Category: Value 2014-2019
  • Table 194 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
  • Table 195 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
  • Table 196 NBO Company Shares of Savoury Snacks: % Value 2015-2019
  • Table 197 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
  • Table 198 Distribution of Savoury Snacks by Format: % Value 2014-2019
  • Table 199 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
  • Table 200 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
  • Table 201 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
  • Table 202 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Headlines

Prospects

  • New Flavours and Health Benefits Set the Tone
  • Vietnamese Favour Plain Biscuits for Gifting, So Players Are Most Active There
  • Despite Lacking Innovation, Wafers Continue Seeing Double-digit Growth

Competitive Landscape

  • Mondelez's Lead Strengthened by Partnership With Kinh Do in Sweet Biscuits
  • Strong Agricultural Industry Gives Domestic Players Big Advantages in Fruit Snacks
  • Government Steps Against Smuggling and Fraud During Tet Benefits Sweet Biscuits

Category Data

  • Table 203 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
  • Table 204 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
  • Table 205 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
  • Table 206 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
  • Table 207 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
  • Table 208 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
  • Table 209 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
  • Table 210 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
  • Table 211 NBO Company Shares of Fruit Snacks: % Value 2015-2019
  • Table 212 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
  • Table 213 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
  • Table 214 Distribution of Sweet Biscuits by Format: % Value 2014-2019
  • Table 215 Distribution of Fruit Snacks by Format: % Value 2014-2019
  • Table 216 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
  • Table 217 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
  • Table 218 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
  • Table 219 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Improved Economy and Income Positively Impacts Baked Goods in 2019
  • Development of Bakery Shops Offering Freshness Gives Unpackaged Products An Advantage
  • Convenient Access Drives Sales of Baked Goods That Offer for Temporary Satisfaction

Competitive Landscape

  • Baked Goods Landscape Is Crowded With Domestic Players
  • High Value Growth of Packaged Cakes Can Be Attributed To Significant Promotional Activities and Premiumisation
  • "fresh Bread" Appears More Frequently on Packaged Bread Packaging As Competition With Artisanal Products Intensifies

Category Data

  • Table 220 Sales of Baked Goods by Category: Volume 2014-2019
  • Table 221 Sales of Baked Goods by Category: Value 2014-2019
  • Table 222 Sales of Baked Goods by Category: % Volume Growth 2014-2019
  • Table 223 Sales of Baked Goods by Category: % Value Growth 2014-2019
  • Table 224 NBO Company Shares of Baked Goods: % Value 2015-2019
  • Table 225 LBN Brand Shares of Baked Goods: % Value 2016-2019
  • Table 226 Distribution of Baked Goods by Format: % Value 2014-2019
  • Table 227 Forecast Sales of Baked Goods by Category: Volume 2019-2024
  • Table 228 Forecast Sales of Baked Goods by Category: Value 2019-2024
  • Table 229 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
  • Table 230 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Vietnamese Prefer Traditional Breakfast Food Over Breakfast Cereals, But Westernisation Is Creating More Demand
  • Children Are the Target Consumers for Breakfast Cereals
  • Health Consciousness and Higher Income Are Set To Drive Overall Growth

Competitive Landscape

  • International Players Nestle and Kellogg Maintain Dominance But Switch Ranks
  • Hot Cereals Gaining Traction With Active Promotion, Wider Distribution and Positive Perception of the Benefits
  • Above-the-line Marketing Is Limited Due To Lack of Competition, and the Category Penetration Remains Low for the Same Reason

Category Data

  • Table 231 Sales of Breakfast Cereals by Category: Volume 2014-2019
  • Table 232 Sales of Breakfast Cereals by Category: Value 2014-2019
  • Table 233 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
  • Table 234 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
  • Table 235 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
  • Table 236 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
  • Table 237 Distribution of Breakfast Cereals by Format: % Value 2014-2019
  • Table 238 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
  • Table 239 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
  • Table 240 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
  • Table 241 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Convenience and Year-round Availability Sustain Category Growth
  • Improved Income Generates Increased Demand for More Costly Processed Products
  • Trade Agreements Enable Consumers To Enjoy A Greater Variety of Fruit and Vegetables

Competitive Landscape

  • Imported Products and International Brands Generate the Highest Demand
  • Distribution Is Difficult To Expand in View of Limited Atl Promotion
  • Improved Safety Standards for Fresh Foods Ensures That They Will Continue To Strongly Compete With Processed Fruit and Vegetables

Category Data

  • Table 242 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
  • Table 243 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
  • Table 244 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
  • Table 245 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
  • Table 246 NBO Company
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