Consumer Health: Trends, Developments and Prospects

Consumer health is flourishing under the influence of key demographic, regulatory, public health and corporate trends. Ageing populations offer a growing customer base, as does widespread urbanisation in developing markets. More regulatory oversight is spurring innovation and bolstering consumer confidence in self-care. Government and commercial wellness campaigns are also educating consumers. Companies are exploring regional and portfolio expansion, and are engaging consumers using technology.

Euromonitor International's Consumer Health: Trends, Developments and Prospects global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies.  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

• Introduction
• 2011 Consumer Health Overview
• Competitive Landscape
• Retailing Trends
• Regional Overview
• Category Overview
• Beyond 2011 Expectations
• Report Definitions