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Market Research Report

Home and Garden in Russia

Published by Euromonitor International Product code 254159
Published Content info 43 Pages
Delivery time: 1-2 business days
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Home and Garden in Russia
Published: April 15, 2020 Content info: 43 Pages
Description

Russia continued to face economic uncertainty despite some improvements. This was reflected in a cautious approach to spending with consumers increasingly looking for the best value and limiting purchases of home and garden products that are not considered to be essential. As such, home and garden saw only modest gains in current value terms in 2019 with growth largely the result of inflation. Nevertheless, on a more positive note, there remained a keen interest in design with consumers becoming...

Euromonitor International's Home and Garden in Russia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: HOMERU

Table of Contents

Euromonitor International

April 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Economic uncertainty continues to limit growth in home and garden

Consumers get green fingers in response to economic pressures

International brands remain stable with Ikea king

E-commerce continues its evolution

Steady but unspectacular improvement on the cards for home and garden

MARKET DATA

  • Table 1 Sales of Home and Garden by Category: Value 2014-2019
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
  • Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Popularity of dachas supports strong growth in gardening

Consumers go online in search of the best deals

Basic gardening products find favour as consumers tighten their belts

COMPETITIVE LANDSCAPE

Husqvarna retains lead with high-quality and innovative products

International brands benefit from trusted image

Local players find strength in basic gardening products

CATEGORY DATA

  • Table 10 Sales of Gardening by Category: Value 2014-2019
  • Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Gardening: % Value 2015-2019
  • Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
  • Table 14 Distribution of Gardening by Format: % Value 2014-2019
  • Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Prevailing economic uncertainty casts shadow on home furnishings

Smaller households create new demands

Lighting sources continue to shift towards LED

COMPETITIVE LANDSCAPE

Ikea takes new approach to Russian market

Local players find success in mattresses

Premium offering losing favour as consumers focus on value

CATEGORY DATA

  • Table 17 Sales of Home Furnishings by Category: Value 2014-2019
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
  • Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
  • Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Low consumer confidence hinders growth

Consumers switch from wallpaper to decorative paint

Consumers cutting the cord on power tools

COMPETITIVE LANDSCAPE

Home improvement remains highly fragmented

Local production provides competitive advantage

Local player Interskol investing in production improvements

CATEGORY DATA

  • Table 25 Sales of Home Improvement by Category: Value 2014-2019
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
  • Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
  • Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Low consumer confidence inhibits spending on homewares

Cookware suffers as consumers delay replacement purchases

Consumers increasingly go online for homewares

COMPETITIVE LANDSCAPE

Cash-strapped consumers turn to economy options

Luminarc and Pasabahce find favour with low-cost dinnerware

IKEA expands its presence with new store openings

CATEGORY DATA

  • Table 32 Sales of Homewares by Category: Value 2014-2019
  • Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
  • Table 34 Sales of Homewares by Material: % Value 2014-2019
  • Table 35 NBO Company Shares of Homewares: % Value 2015-2019
  • Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
  • Table 37 Distribution of Homewares by Format: % Value 2014-2019
  • Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
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