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PUBLISHER: Euromonitor International | PRODUCT CODE: 1419678

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1419678

Personal Accessories in Thailand

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PAGES: 50 Pages
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Sales of personal accessories are expected to show continued signs of recovery in the market in 2023, despite factors hindering growth, such as local political uncertainty, higher household debt, high rates of inflation, and higher consumer expenditure on living costs. Most categories within personal accessories are set to enjoy a continued rebound in 2023, thanks to a recovery in demand post-COVID-19. This includes the return of demand from inbound tourists from many parts of the world. Luxury...

Euromonitor International's Personal Accessoriesin Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: PLGTH

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Personal accessories in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?

MARKET DATA

  • Table 1 Sales of Personal Accessories by Category: Volume 2018-2023
  • Table 2 Sales of Personal Accessories by Category: Value 2018-2023
  • Table 3 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Personal Accessories by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Personal Accessories: % Value 2019-2023
  • Table 6 LBN Brand Shares of Personal Accessories: % Value 2020-2023
  • Table 7 Distribution of Personal Accessories by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Personal Accessories by Category: Value 2023-2028
  • Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

BAGS AND LUGGAGE IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Growing sophistication of consumer preference drives growth in 2023, despite cost-of-living pressures
  • Aggressive promotions and discounting activity continue to be key purchasing triggers
  • Rebound in travel enables luggage and other travel-related sales to recover

PROSPECTS AND OPPORTUNITIES

  • Greater brand ownership shows the growing importance of bags and luggage in Thailand
  • More innovative designs for increasingly selective consumers in Thailand
  • Omnichannel strategy remains at the forefront of channel development

CATEGORY DATA

  • Table 12 Sales of Bags and Luggage by Category: Volume 2018-2023
  • Table 13 Sales of Bags and Luggage by Category: Value 2018-2023
  • Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Bags and Luggage by Category: % Value Growth 2018-2023
  • Table 16 Sales of Luggage by Type: % Value 2018-2023
  • Table 17 NBO Company Shares of Bags and Luggage: % Value 2019-2023
  • Table 18 LBN Brand Shares of Bags and Luggage: % Value 2020-2023
  • Table 19 Distribution of Bags and Luggage by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Bags and Luggage by Category: Value 2023-2028
  • Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2023-2028

JEWELLERY IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Fine jewellery badly hit as inflationary pressures lead to soaring gold prices
  • Jewellery continues to be a highly fragmented landscape
  • Jewellery trade fairs and exhibitions, supported by the Thai government, connect players to buyers

PROSPECTS AND OPPORTUNITIES

  • Despite decline in 2023, fine jewellery is expected to rebound
  • AI and advanced technology expected to drive personalisation in the future
  • Lab-grown diamond jewellery remains a niche due to habit persistence and lack of targeted marketing

CATEGORY DATA

  • Table 69 Sales of Jewellery by Category: Volume 2018-2023
  • Table 70 Sales of Jewellery by Category: Value 2018-2023
  • Table 71 Sales of Jewellery by Category: % Volume Growth 2018-2023
  • Table 72 Sales of Jewellery by Category: % Value Growth 2018-2023
  • Table 73 Sales of Costume Jewellery by Type: % Value 2018-2023
  • Table 74 Sales of Fine Jewellery by Type: % Value 2018-2023
  • Table 75 Sales of Fine Jewellery by Collection: % Value 2018-2023
  • Table 76 Sales of Fine Jewellery by Metal: % Value 2018-2023
  • Table 77 NBO Company Shares of Jewellery: % Value 2019-2023
  • Table 78 LBN Brand Shares of Jewellery: % Value 2020-2023
  • Table 79 Distribution of Jewellery by Format: % Value 2018-2023
  • Table 80 Forecast Sales of Jewellery by Category: Volume 2023-2028
  • Table 81 Forecast Sales of Jewellery by Category: Value 2023-2028
  • Table 82 Forecast Sales of Jewellery by Category: % Volume Growth 2023-2028
  • Table 83 Forecast Sales of Jewellery by Category: % Value Growth 2023-2028

TRADITIONAL AND CONNECTED WATCHES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Market for second-hand watches takes off as number of watch collectors grows in Thailand
  • Supply shortage of luxury watches and weak baht lead to spikes in watch prices and a lack of price stability
  • Brands invest in physical stores as a touchpoint for customer engagement

PROSPECTS AND OPPORTUNITIES

  • Limited collections and collaborations to drive further category innovation
  • Exhibitions and watch fairs will further attract watch lovers
  • Expansion of the customer base will support growth

CATEGORY DATA

  • Table 24 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
  • Table 25 Sales of Traditional and Connected Watches by Category: Value 2018-2023
  • Table 26 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
  • Table 27 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
  • Table 28 Sales of Traditional Watches by Category: Volume 2018-2023
  • Table 29 Sales of Traditional Watches by Category: Value 2018-2023
  • Table 30 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
  • Table 31 Sales of Traditional Watches by Category: % Value Growth 2018-2023
  • Table 32 Sales of Traditional Watches by Price Band: Volume 2018-2023
  • Table 33 Sales of Traditional Watches by Price Band: Value 2018-2023
  • Table 34 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
  • Table 35 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
  • Table 36 Sales of Connected Watches by Category: Volume 2018-2023
  • Table 37 Sales of Connected Watches by Category: Value 2018-2023
  • Table 38 Sales of Connected Watches by Category: % Volume Growth 2018-2023
  • Table 39 Sales of Connected Watches by Category: % Value Growth 2018-2023
  • Table 40 NBO Company Shares of Traditional Watches: % Value 2019-2023
  • Table 41 LBN Brand Shares of Traditional Watches: % Value 2020-2023
  • Table 42 NBO Company Shares of Connected Watches: % Value 2019-2023
  • Table 43 LBN Brand Shares of Connected Watches: % Value 2020-2023
  • Table 44 Distribution of Traditional Watches by Format: % Value 2018-2023
  • Table 45 Distribution of Connected Watches by Format: % Value 2018-2023
  • Table 46 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
  • Table 47 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
  • Table 48 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
  • Table 49 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
  • Table 50 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
  • Table 51 Forecast Sales of Traditional Watches by Category: Value 2023-2028
  • Table 52 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
  • Table 53 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
  • Table 54 Forecast Sales of Connected Watches by Category: Volume 2023-2028
  • Table 55 Forecast Sales of Connected Watches by Category: Value 2023-2028
  • Table 56 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
  • Table 57 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028

WRITING INSTRUMENTS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Writing instruments continues to experience a positive performance
  • Art-related writing instruments and premium products support overall positive demand
  • Brands focus on developing physical stores amidst strategic repositioning

PROSPECTS AND OPPORTUNITIES

  • Players will battle for a bigger slice of the market
  • E-commerce expected to support growth
  • Continued fragmentation, with high availability of affordable and cheaper alternatives

CATEGORY DATA

  • Table 58 Sales of Writing Instruments by Category: Volume 2018-2023
  • Table 59 Sales of Writing Instruments by Category: Value 2018-2023
  • Table 60 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
  • Table 61 Sales of Writing Instruments by Category: % Value Growth 2018-2023
  • Table 62 NBO Company Shares of Writing Instruments: % Value 2019-2023
  • Table 63 LBN Brand Shares of Writing Instruments: % Value 2020-2023
  • Table 64 Distribution of Writing Instruments by Format: % Value 2018-2023
  • Table 65 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
  • Table 66 Forecast Sales of Writing Instruments by Category: Value 2023-2028
  • Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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