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Market Research Report

Consumer Electronics in Denmark

Published by Euromonitor International Product code 264283
Published Content info 67 Pages
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Consumer Electronics in Denmark
Published: August 7, 2019 Content info: 67 Pages
Description

Consumer electronics continues to struggle in Denmark, with there being no signs of the market recovering in the foreseeable future. Furthermore, the emergence and growth of several product categories such as smartphones has only cannibalised sales in areas like portable media players and imaging devices. The already high penetration of smartphones and computers further hinders higher sales as there are limited growth opportunities beyond incentivising consumers to replace their current devices.

Euromonitor International's Consumer Electronics in Denmark report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CEDK

Table of Contents

Euromonitor International

August 2019

LIST OF CONTENTS AND TABLES

Executive Summary

  • Demand Continues To Fall, Despite Interest in Convenient and Innovative Products
  • Rising Demand for New Innovative Products Helps Limit Overall Decline
  • Multinationals Dominate Despite Growing Competition From Chinese Brands
  • Traditional Stores Continue To Lead Sales, But Internet Retailing Growing Rapidly
  • Outlook Remains Negative, But Growing Interest in Convenience and Connectivity

Market Data

  • Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
  • Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Sources

  • Summary 1 Research Sources

Headlines

Prospects

  • Growth Limited by High Saturation, But Gaming Offers Future Potential
  • Interest in New Innovative Models Boosts Demand for Laptops
  • Business and Public Sector Customers Still Offer Growth Opportunities

Competitive Landscape

  • Apple Remains in Pole Position But Facing Increasing Price Competition
  • Clear Split in Preferences Between Business and Retail Consumers
  • Huawei Continues To Gain Sales Share From Leading Players

Category Data

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
  • Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
  • Table 16 Sales of Computers by Category: Business Volume 2014-2019
  • Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
  • Table 20 Sales of Laptops by Form Factor 2018-2019
  • Table 21 Sales of Tablets by Operating System 2014-2019
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
  • Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
  • Table 34 Forecast Sales of Tablets by Operating System 2019-2024

In-car Entertainment in Denmark - Category analysis

Headlines

Prospects

  • Decision To Phase Out Fm Radio To Impact In-car Media Players Sales
  • No End in Sight for Decline in Sales of In-car Navigation Systems
  • Connected Cars on the Rise

Competitive Landscape

  • Garmin Continues To Dominate In-car Navigation Due To Focus on Innovation
  • Growth Prospects Limited by Falling Interest in Gps Devices
  • Unique Selling Point Key To Success Within In-dash Media Players

Category Data

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2014-2019
  • Table 36 Sales of In-Car Entertainment by Category: Value 2014-2019
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Home Audio and Cinema in Denmark - Category analysi

Headlines

Prospects

  • Wi-fi and Bluetooth Increasingly Seen As Essential Among Danish Consumers
  • No End in Sight for Decline in Other Home Audio and Cinema Sales
  • Traditional Retailers Embracing E-commerce Growth Opportunities

Competitive Landscape

  • Samsung Turning Attention Towards Soundbars
  • Sonos Continues To Grow Rapidly by Embracing Interior Design Trend
  • Bang & Olufsen Repositions Itself As Luxury Player

Category Data

  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2014-2019
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2014-2019
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Home Video in Denmark - Category analysis

Headlines

Prospects

  • Sluggish Demand for Replacements Limits Sales
  • Falling Prices Fuelling Demand for Oled TVs
  • Bd and Dvd Players Sales Continue To Dwindle Towards Obsolescence

Competitive Landscape

  • Samsung Repositions Offering in Line With Interior Design Trend
  • Lg Focuses on Innovation in Response To Growing Competition Within Oled TVs
  • Bang & Olufsen Left Flying the Flag for Denmark Within Home Video

Category Data

  • Table 57 Sales of Home Video by Category: Volume 2014-2019
  • Table 58 Sales of Home Video by Category: Value 2014-2019
  • Table 59 Sales of Home Video by Category: % Volume Growth 2014-2019
  • Table 60 Sales of Home Video by Category: % Value Growth 2014-2019
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 63 NBO Company Shares of Home Video: % Volume 2015-2019
  • Table 64 LBN Brand Shares of Home Video: % Volume 2016-2019
  • Table 65 Distribution of Home Video by Channel: % Volume 2014-2019
  • Table 66 Forecast Sales of Home Video by Category: Volume 2019-2024
  • Table 67 Forecast Sales of Home Video by Category: Value 2019-2024
  • Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
  • Table 69 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
  • Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
  • Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Imaging Devices in Denmark - Category analysis

Headlines

Prospects

  • Imaging Devices Struggle To Compete With High Quality Smartphone Cameras
  • Camcorders Offering Stronger Competition Than Digital Cameras
  • Stronger Growth Potential for Higher Quality Compact System Cameras

Competitive Landscape

  • Canon Maintaining Leading Position With Focus on Compact System Cameras
  • Gopro Continues To Reap Benefits From Focus on Action Camcorders
  • Growing Focus on High Quality Niches As Manufacturers Fight for Survival

Category Data

  • Table 72 Sales of Imaging Devices by Category: Volume 2014-2019
  • Table 73 Sales of Imaging Devices by Category: Value 2014-2019
  • Table 74 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
  • Table 75 Sales of Imaging Devices by Category: % Value Growth 2014-2019
  • Table 76 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
  • Table 77 NBO Company Shares of Imaging Devices: % Volume 2015-2019
  • Table 78 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
  • Table 79 Distribution of Imaging Devices by Channel: % Volume 2014-2019
  • Table 80 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
  • Table 81 Forecast Sales of Imaging Devices by Category: Value 2019-2024
  • Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
  • Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
  • Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

Mobile Phones in Denmark - Category analysis

Headlines

Prospects

  • Saturation and Slowing Replacement Cycles Limiting Growth Within Smartphones
  • Scope for Increase in Penetration Among Seniors
  • Gradual Phasing Out of Feature Phones, Despite Demand Among Children and Seniors

Competitive Landscape

  • New Retail Financing Scheme To Further Consolidates Apple's Leading Position
  • Iphone and Samsung Facing Growing Pressure From Cheaper Chinese Brands
  • Doro Regains Leading Position Within Feature Phones

Category Data

  • Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
  • Table 86 Sales of Mobile Phones by Category: Value 2014-2019
  • Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
  • Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
  • Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
  • Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
  • Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
  • Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
  • Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
  • Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
  • Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
  • Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
  • Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Portable Players in Denmark - Category analysis

Headlines

Prospects

  • Connectivity and Convenience Trends Fuelling Demand for Wireless Speakers
  • New Danish Language Ai Personal Assistant Technology Attracting Consumers
  • Other Portable Players Continue To Be Phased Out Due To Smartphone Competition

Competitive Landscape

  • New Danish Language Compatibility Boosts Demand for Google Home
  • Strong Brand Awareness Solidifies Kindle's Leading Position in E-readers
  • Apple Dominant Within Portable Media Players As Rivals Struggle To Gain Shelf Space

Category Data

  • Table 98 Sales of Portable Players by Category: Volume 2014-2019
  • Table 99 Sales of Portable Players by Category: Value 2014-2019
  • Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019
  • Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019
  • Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019
  • Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019
  • Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019
  • Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024
  • Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024
  • Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
  • Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Wearable Electronics in Denmark - Category analysis

Headlines

Prospects

    Health, Fashion and Tracking Trends Boost Demand for Analogue Activity Watches

    Cheaper Activity Bands Gaining Share at Expense of More Expensive Rivals

    Continued Scope for Activity Bands To Grow

Competitive Landscape

    Apple Remains in Pole Position But Facing Growing Low Cost Competition

    Garmin Shifting From In-car Navigation To Wearable Electronics

    Traditional Watch Players and Fashion Houses Set To Gain Volume Share

Category Data

  • Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019
  • Table 110 Sales of Wearable Electronics by Category: Value 2014-2019
  • Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
  • Table 112 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
  • Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
  • Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
  • Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
  • Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
  • Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
  • Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024
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