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Market Research Report

Luxury Goods in Taiwan

Published by Euromonitor International Product code 265581
Published Content info 61 Pages
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Luxury Goods in Taiwan
Published: April 11, 2018 Content info: 61 Pages
Description

The luxury goods market recorded healthy value growth in 2017 as consumers sought high-end luxury and high-value service. With the expansion of luxury department stores and luxury brands in recent years, consumer awareness of luxury goods has also risen, leading to a wider base of consumers of luxury goods. Luxury leather goods experienced an impressive performance as consumers put more emphasis on products they could display. Moreover, as affordable luxury brands are seeing increasing sales, af...

Euromonitor International's Luxury Goods in Taiwan report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2022 illustrate how the market is set to change

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Cars, Luxury Eyewear, Luxury Hotels (5-star plus), Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: LUXTW

Table of Contents

Euromonitor International

April 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Unwavering Demand for Luxury Goods, Especially Affordable Luxury

Luxury Consumers Seek Experiences From Their Luxury Purchases

Concentrated Market Increasingly Influenced by Affordable Luxury

Growth of Outlet Malls Widens the Consumer Base for Luxury Goods in the Country

Value Growth To See A Slowdown But Remain Positive

Market Indicators

  • Table 1 Number of High Net Worth Individuals (HNWI): 2012-2017

Market Data

  • Table 2 Sales of Luxury Goods by Category: Value 2012-2017
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2012-2017
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2012-2016
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2013-2016
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2017
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2017-2022
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Stagnating Economy Set To Lead To Modest Category Growth

Changing Consumer Demand Benefits Independent Designers

Rise in Appearance-consciousness Also Has An Impact on Men

Competitive Landscape

Kering Maintains Its Lead Thanks To Its Classic Brands

Understated Brand Choices Preferred Over Ostentatiousness

Fashion Magazines Appeal To Specific Consumer Groups for Designer Apparel and Footwear

Category Data

  • Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017
  • Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017
  • Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016
  • Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016
  • Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017
  • Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022
  • Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022

Headlines

Prospects

Declining Numbers of Business and Gifting Occasions Are Set To Dampen Future Sales

Increasingly High Tech Businesses Reduce the Need for Travel and Face-to Face Meetings

Grocery Retailers Retain Their Monopoly

Competitive Landscape

Moet-hennessy Taiwan Remains the Strongest Player

Players Become Increasingly Inventive in Their Marketing Ambitions

Private Celebrations Help Redeem Value Sales Performance for Leading Industry Players

Category Data

  • Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017
  • Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017
  • Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016
  • Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016
  • Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017
  • Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
  • Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022

Headlines

Prospects

Luxury Cars Remain Fairly Resilient Despite A Cooling in the Overall Car Industry

Sales Boosted by the Government's Scrappage Programme

Younger Buyers Stimulate Sales of Luxury Cars, Especially Suvs

Competitive Landscape

German Brands Characterise Taiwanese Luxury car Category

Volkswagen Sets Up Local Subsidiary

Increasingly Competitive Category

Category Data

  • Table 24 Sales of Luxury Cars: Value 2012-2017
  • Table 25 Sales of Luxury Cars: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of Luxury Cars: % Value 2012-2016
  • Table 27 LBN Brand Shares of Luxury Cars: % Value 2013-2016
  • Table 28 Forecast Sales of Luxury Cars: Value 2017-2022
  • Table 29 Forecast Sales of Luxury Cars: % Value Growth 2017-2022

Headlines

Prospects

Competition Intensifies for Luxury Brands Struggling To Fend Off Non-luxury Alternatives

Diminishing Sales of Luxury Spectacle Frames

Slowing Growth for Luxury Sunglasses Due To Limited Opportunities To Showcase These Products

Competitive Landscape

Safilo Retains the Lead, While Kering Enjoys Strong Year-on-year Growth

the Luxury Category Accounts for Half of Total Eyewear Sales

Optical Stores Advertise Discounts and Their Overall Services on TV

Category Data

  • Table 30 Sales of Luxury Eyewear by Category: Value 2012-2017
  • Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2012-2017
  • Table 32 NBO Company Shares of Luxury Eyewear: % Value 2012-2016
  • Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2013-2016
  • Table 34 Distribution of Luxury Eyewear by Format: % Value 2012-2017
  • Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2017-2022
  • Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2017-2022

Headlines

Prospects

Changing Tourist Make-up Negatively Affects Demand for Luxury Hotels

Technology Advancements Could Lead To Decline in Business Travellers

Growing Demand From Leisure Visitors for Luxury Experience

Competitive Landscape

Contraction in Chinese Tourists Dents Sales for Luxury Hotels

Political Fallout From China Leads To Cessation of Hotel Construction

Luxury Players Adopt Online Bookings

Category Data

  • Table 37 Sales in Luxury Hotels (5-star plus): Value 2012-2017
  • Table 38 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017
  • Table 39 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017
  • Table 40 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016
  • Table 41 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016
  • Table 42 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022
  • Table 43 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022

Headlines

Prospects

Women's Luxury Jewellery Set To Register the Strongest Growth

Current Trend for Silver and Diamonds Erodes Popularity of Gold

Ongoing Preference for Fine Jewellery As Opposed To Costume Alternatives

Competitive Landscape

Tiffany & Co Leads the Category

Department Stores and Mixed Retailers Prevail for Luxury Jewellery

Players Prefer Magazines, Especially Trade Magazines, To Advertise Luxury Jewellery

Category Data

  • Table 44 Sales of Luxury Jewellery by Category: Value 2012-2017
  • Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017
  • Table 46 NBO Company Shares of Luxury Jewellery: % Value 2012-2016
  • Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016
  • Table 48 Distribution of Luxury Jewellery by Format: % Value 2012-2017
  • Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022
  • Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022

Headlines

Prospects

Women Continue To Be the Main Consumer Base for These Products

Players Focus on Creating Stronger Direct Ties With Consumers To Engender Brand Loyalty

Growth in Luxury Men's Bags

Competitive Landscape

Coach Retains the Lead Thanks To Its Entry-level Luxury Propositions

Non-grocery Retailers Remain the Leading Channel for Luxury Leather Goods

Industry Players Respond To Rising Demand for Women's Luxury Bags

Category Data

  • Table 51 Sales of Luxury Leather Goods: Value 2012-2017
  • Table 52 Sales of Luxury Leather Goods: % Value Growth 2012-2017
  • Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2012-2016
  • Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2013-2016
  • Table 55 Distribution of Luxury Leather Goods by Format: % Value 2012-2017
  • Table 56 Forecast Sales of Luxury Leather Goods: Value 2017-2022
  • Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2017-2022

Headlines

Prospects

Consumers Eschew Luxury Portable Consumer Electronics As Sales Decline

Consumers Are Drawn To the Novelty Of luxury wearables

Ever-changing Technology Is Nevertheless Off-putting for Some

Competitive Landscape

Vertu Retains Leadership But To Face Stronger Challenges

Lack of Availability Limits Consumer Choices

Price Point Remains Relevant in Gaining Consumer Acceptance

Category Data

  • Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017
  • Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017
  • Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016
  • Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016
  • Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017
  • Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022
  • Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022

Headlines

Prospects

Mass Usage of Electronic Devices Dampens Demand for Luxury Timepieces

Men Prefer Luxury Timepieces To Display Status

Sales Set To Contract Further Due To Decline in Chinese Tourists

Competitive Landscape

Rolex Remains Popular Thanks To Its Reputable Image

New Smartphone Launches Do Not Influence Sales of Luxury Timepieces

Luxury Timepieces Available Via Multiple Channels

Category Data

  • Table 65 Sales of Luxury Timepieces by Category: Value 2012-2017
  • Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017
  • Table 67 NBO Company Shares of Luxury Timepieces: % Value 2012-2016
  • Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016
  • Table 69 Distribution of Luxury Timepieces by Format: % Value 2012-2017
  • Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022
  • Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022

Headlines

Prospects

the Consumer Base Continues To Diminish As Consumers Embrace the Digital Age

Ongoing Contraction in Unit Prices

Luxury Writing Instruments Increases Its Share of Writing Instruments As A Whole

Competitive Landscape

Good Luck Associations Help Montblanc Retain Its Popularity

Businessmen and Stationery Experts Remain the Main Consumer Groups

Limited But Highly Focused Marketing Activities

Category Data

  • Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
  • Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
  • Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
  • Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
  • Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
  • Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
  • Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022

Headlines

Prospects

Growing Competition From Mid-range Brands

Consumers Demand Efficacy in Order To Justify the Higher Expense

Lack of New Launches Hinders Category Growth

Competitive Landscape

Chanel Leads the Category Thanks To Its Iconic Brands

Consumers Take Advantage of Department Store Events

TV Advertising and Product Endorsements Boost Sales of Super Premium Beauty and Personal Care

Category Data

  • Table 79 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017
  • Table 80 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 81 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
  • Table 82 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
  • Table 83 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
  • Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 85 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
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