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PUBLISHER: Euromonitor International | PRODUCT CODE: 1384497

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1384497

Apparel and Footwear in Japan

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The fading of COVID-19 has been a significant turning point for Japanese consumers, who have been leaving their homes and therefore driving the return of footfall in town centres. In May 2023, the Japanese government changed the legitimate classification of COVID-19 as an infectious disease from level 2 to 5. Level 2 meant high infectiousness, importance and risk, which require notification to the local government when infected. Level 5 means lower risk, but is still a disease that the nation ob...

Euromonitor International's Apparel and Footwear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CLFJP

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?

MARKET DATA

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

WOMENSWEAR IN JAPAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Polarisation in womenswear
  • Fast fashion giants in Japan: GU and Shimamura
  • Sailing through the sea of inflation

PROSPECTS AND OPPORTUNITIES

  • Sales of womenswear peak in 2023, and a return to a slow declining trend expected
  • Collaboration to strengthen brands and increase unit prices
  • Genderless/unisex expands to large and small brands

CATEGORY DATA

  • Table 13 Sales of Womenswear by Category: Volume 2018-2023
  • Table 14 Sales of Womenswear by Category: Value 2018-2023
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
  • Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
  • Table 23 NBO Company Shares of Women's Swimwear: % Value 2019-2023
  • Table 24 LBN Brand Shares of Women's Swimwear: % Value 2020-2023
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028

MENSWEAR IN JAPAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Polarisation progresses in menswear
  • Outdoor products attract younger consumers
  • Formalwear and businesswear in a paradigm shift

PROSPECTS AND OPPORTUNITIES

  • The forecast is not so positive for menswear
  • Sustainability has a good fit with menswear
  • A new opportunity in business suits

CATEGORY DATA

  • Table 31 Sales of Menswear by Category: Volume 2018-2023
  • Table 32 Sales of Menswear by Category: Value 2018-2023
  • Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
  • Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
  • Table 35 NBO Company Shares of Menswear: % Value 2019-2023
  • Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
  • Table 37 NBO Company Shares of Men's Nightwear: % Value 2019-2023
  • Table 38 LBN Brand Shares of Men's Nightwear: % Value 2020-2023
  • Table 39 NBO Company Shares of Men's Outerwear: % Value 2019-2023
  • Table 40 LBN Brand Shares of Men's Outerwear: % Value 2020-2023
  • Table 41 NBO Company Shares of Men's Swimwear: % Value 2019-2023
  • Table 42 LBN Brand Shares of Men's Swimwear: % Value 2020-2023
  • Table 43 NBO Company Shares of Men's Underwear: % Value 2019-2023
  • Table 44 LBN Brand Shares of Men's Underwear: % Value 2020-2023
  • Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028
  • Table 46 Forecast Sales of Menswear by Category: Value 2023-2028
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028

CHILDRENSWEAR IN JAPAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Premium baby gifts maintain value growth for childrenswear
  • In the era of fewer babies: Targeting parents
  • In the era of fewer babies: Targeting older children

PROSPECTS AND OPPORTUNITIES

  • A continued fall in volume sales expected in the forecast period
  • Targeting a higher unit price
  • Gifting is an area of opportunity

CATEGORY DATA

  • Table 49 Sales of Childrenswear by Category: Volume 2018-2023
  • Table 50 Sales of Childrenswear by Category: Value 2018-2023
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2018-2023
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2018-2023
  • Table 53 NBO Company Shares of Childrenswear: % Value 2019-2023
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2020-2023
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2023-2028
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2023-2028
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028

SPORTSWEAR IN JAPAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Full recovery from the pandemic in 2023, supported by sports events
  • Sportswear expanding to daily fashion
  • Baseball, basketball and rugby heat up the nation and sales of sportswear

PROSPECTS AND OPPORTUNITIES

  • Healthy growth set to continue
  • Outdoor brands to collaborate with luxury brands
  • Women as a target for sales and empowerment

CATEGORY DATA

  • Table 59 Sales of Sportswear by Category: Value 2018-2023
  • Table 60 Sales of Sportswear by Category: % Value Growth 2018-2023
  • Table 61 NBO Company Shares of Sportswear: % Value 2019-2023
  • Table 62 LBN Brand Shares of Sportswear: % Value 2020-2023
  • Table 63 Distribution of Sportswear by Format: % Value 2018-2023
  • Table 64 Forecast Sales of Sportswear by Category: Value 2023-2028
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028

JEANS IN JAPAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Positive growth for two consecutive years
  • Casual and Y2K trends underpin growth
  • Premium jeans brands make careful collaborations

PROSPECTS AND OPPORTUNITIES

  • Little movement expected for jeans in the forecast period
  • Kaihara leads jeans brands to premiumise
  • Sustainability through water reduction and upcycling

CATEGORY DATA

  • Table 66 Sales of Jeans by Category: Volume 2018-2023
  • Table 67 Sales of Jeans by Category: Value 2018-2023
  • Table 68 Sales of Jeans by Category: % Volume Growth 2018-2023
  • Table 69 Sales of Jeans by Category: % Value Growth 2018-2023
  • Table 70 Sales of Men's Jeans by Category: Volume 2018-2023
  • Table 71 Sales of Men's Jeans by Category: Value 2018-2023
  • Table 72 Sales of Men's Jeans by Category: % Volume Growth 2018-2023
  • Table 73 Sales of Men's Jeans by Category: % Value Growth 2018-2023
  • Table 74 Sales of Women's Jeans by Category: Volume 2018-2023
  • Table 75 Sales of Women's Jeans by Category: Value 2018-2023
  • Table 76 Sales of Women's Jeans by Category: % Volume Growth 2018-2023
  • Table 77 Sales of Women's Jeans by Category: % Value Growth 2018-2023
  • Table 78 NBO Company Shares of Jeans: % Value 2019-2023
  • Table 79 LBN Brand Shares of Jeans: % Value 2020-2023
  • Table 80 Forecast Sales of Jeans by Category: Volume 2023-2028
  • Table 81 Forecast Sales of Jeans by Category: Value 2023-2028
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
  • Table 84 Forecast Sales of Men's Jeans by Category: Volume 2023-2028
  • Table 85 Forecast Sales of Men's Jeans by Category: Value 2023-2028
  • Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2023-2028
  • Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2023-2028
  • Table 88 Forecast Sales of Women's Jeans by Category: Volume 2023-2028
  • Table 89 Forecast Sales of Women's Jeans by Category: Value 2023-2028
  • Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2023-2028
  • Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2023-2028

HOSIERY IN JAPAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • No recovery seen from a hard decline in 2020, for multiple reasons
  • FamilyMart expands its product range
  • Numerous collaborations in socks aim to appeal to new consumers

PROSPECTS AND OPPORTUNITIES

  • Offering additional value will be necessary to halt the decline
  • November 11 is "Socks Day" in Japan, but has little impact
  • New value added with femtech

CATEGORY DATA

  • Table 92 Sales of Hosiery by Category: Volume 2018-2023
  • Table 93 Sales of Hosiery by Category: Value 2018-2023
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2018-2023
  • Table 95 Sales of Hosiery by Category: % Value Growth 2018-2023
  • Table 96 NBO Company Shares of Hosiery: % Value 2019-2023
  • Table 97 LBN Brand Shares of Hosiery: % Value 2020-2023
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2023-2028
  • Table 99 Forecast Sales of Hosiery by Category: Value 2023-2028
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028

APPAREL ACCESSORIES IN JAPAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • While face masks sees an exceptional decline, hats/caps, belts, and scarves support overall value growth
  • Apparel accessories have become an important part of fashion
  • Luxury brands attract younger generations through young and famous ambassadors

PROSPECTS AND OPPORTUNITIES

  • Ties to suffer from the aftermath of the pandemic
  • Face masks set to maintain a high level of sales even though COVID-19 has faded
  • New offers with additional value

CATEGORY DATA

  • Table 102 Sales of Apparel Accessories by Category: Volume 2018-2023
  • Table 103 Sales of Apparel Accessories by Category: Value 2018-2023
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2019-2023
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028

FOOTWEAR IN JAPAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Continued growth for footwear in 2023, thanks to the pandemic fading
  • The alignment of apparel and footwear - an opportunity to expand
  • Hyper-heated resale market cools down

PROSPECTS AND OPPORTUNITIES

  • On differentiates itself with a fusion of functionality and premiumisation
  • Aiming to improve wellness for the feet
  • Recovery footwear begins to show a presence

CATEGORY DATA

  • Table 112 Sales of Footwear by Category: Volume 2018-2023
  • Table 113 Sales of Footwear by Category: Value 2018-2023
  • Table 114 Sales of Footwear by Category: % Volume Growth 2018-2023
  • Table 115 Sales of Footwear by Category: % Value Growth 2018-2023
  • Table 116 NBO Company Shares of Footwear: % Value 2019-2023
  • Table 117 LBN Brand Shares of Footwear: % Value 2020-2023
  • Table 118 Distribution of Footwear by Format: % Value 2018-2023
  • Table 119 Forecast Sales of Footwear by Category: Volume 2023-2028
  • Table 120 Forecast Sales of Footwear by Category: Value 2023-2028
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2023-2028
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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