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Market Research Report

Home Care in the Philippines

Published by Euromonitor International Product code 277090
Published Content info 45 Pages
Delivery time: 1-2 business days
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Home Care in the Philippines
Published: July 13, 2018 Content info: 45 Pages
Description

Multinational conglomerates such as Procter & Gamble and Unilever continue to capture large share in nearly every category within home care. These companies can harness the multitudes of social media channels to implement extensive marketing campaigns, allowing them to expand their reach to a higher number of consumers. They are also able to invest in research and development to consistently produce existing and new variants of products that enhance their utility and effectiveness. As a result,...

Euromonitor International's Home Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: HCPPH

Table of Contents

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Multinational Players Continue To Dominate Home Care in the Philippines

Healthy Volume and Value Growth Levels Expected Over the Forecast Period

Home Care Imbued With Multifunctional Properties Attract Consumers

Marketing Tactics and Promotional Deals Continue To Be Most Effective Way To Sustain Share

Unmet Potential Within the Philippines

Market Indicators

  • Table 1 Households 2012-2017

Market Data

  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Car Air Fresheners Registers Highest Value Growth

Changing Lifestyle Trends and Consumer Habits Means Promising Growth for Air Care

Competitive Landscape

SC Johnson & Son Continues To Dominate Air Care

Philusa Corp Is the Only Strongly Performing Domestic Company

Category Data

  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Multifunctional Aspect of Bleach Translates Into Steady Growth Prospects

Substitution Effect Could Occur As Younger Generation Opts for Specialised Cleaners

Competitive Landscape

Bleach Is Dominated by Green Cross, A Domestic Player

Category Data

  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022

Headlines

Prospects

Liquid Format Performs Better Than Paste in Hand Dishwashing

Not Least Due To Enjoying Stronger Marketing

Strong Growth Rates Projected for Hand Dishwashing Due To Low Penetration Rates of Dishwashers

Competitive Landscape

Procter & Gamble Philippines Inc Leads Hand Dishwashing

Premiumisation Arrives in Hand Dishwashing

Relaxed Regulations Allow New Brands To Compete in the Category

Category Indicators

  • Table 25 Household Possession of Dishwashers 2012-2017

Category Data

  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Headlines

Prospects

the Danger of Dengue and Zika Drives Category Growth

Precautionary Measures Must Be Instilled in Consumers

Unregistered and Potentially Toxic Insecticide Brands Compel Consumers To Purchase Reliable Brands

Competitive Landscape

SC Johnson & Son Dominates Electric, Bait and Aerosol Formats

Rural Areas Targeted With Different Formats

Category Data

  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Headlines

Prospects

Increasing Affluence Drives Demand for Specific Types of Laundry Care

Players Cautiously Optimistic About Internet Retailing Prospects

Laundry Products Become Increasingly Multifunctional

Competitive Landscape

Multinational Players Continue To Dominate Laundry Care

Domestic Players Try To Capture Greater Share Through Promotions

Rising Penetration Rates of Washing Machines Will Aid Automatic Detergents Growth

Category Indicators

  • Table 39 Household Possession of Washing Machines 2012-2017

Category Data

  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Floor Polish Registers Largest Value Sales in Category

Marketing and Promotion - Tools To Sustain Floor Polish Growth

Favourable Growth Rates for Shoe Polish

Competitive Landscape

SC Johnson & Son Dominates Polishes

Category Data

  • Table 54 Sales of Polishes by Category: Value 2012-2017
  • Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 56 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Headlines

Prospects

Stiff Competition Amongst Players in Multi-purpose Cleaners

Optimistic Performance Predicted for Bathroom Cleaners

Modest Growth Expected for Surface Care

Competitive Landscape

SC Johnson & Son's Ingredient Transparency Program May Boost Sales Amongst Environmentally Conscious

Domestic Players Dominate Specific Surface Care Products

Monheim Distributors Slowly Expands Range of Dutch Cleanser

Category Data

  • Table 60 Sales of Surface Care by Category: Value 2012-2017
  • Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 62 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 63 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 64 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 65 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Toilet Liquids/foam Is Strongest Performer

Rim Blocks and In-cistern Devices Have Further Growth Prospects

Low-income Areas Potential Threat To Growth of Toilet Care

Competitive Landscape

SC Johnson & Son Leads Toilet Care

Fragmented Nature of Toilet Liquids/foam

Limited Marketing Campaigns Hamper Consumer Awareness of Toilet Care

Category Data

  • Table 66 Sales of Toilet Care by Category: Value 2012-2017
  • Table 67 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 68 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 69 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 70 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 71 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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