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Market Research Report

Tissue and Hygiene in Vietnam

Published by Euromonitor International Product code 277147
Published Content info 41 Pages
Delivery time: 1-2 business days
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Tissue and Hygiene in Vietnam
Published: March 29, 2018 Content info: 41 Pages
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Description

In 2017, tissue and hygiene continued to record positive growth. Some products logged strong double-digit growth rates in retail volume terms in 2017, such as nappies/diapers/pants, adult incontinence and retail tissue. Manufacturers' education effort was one of the reasons that contributed to the strong performance of products such as sanitary protection and adult incontinence in 2017. Industry players not only advertise their products' features but also educate consumers on product usage.

Euromonitor International's Tissue and Hygiene in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: DPPVN

Table of Contents

Executive Summary

Positive Growth for All Tissue and Hygiene Products in 2017

Urban Professional Office Workers Are Still the Key Target Consumers

Diana Jsc Maintains Its Leadership of Many Categories

Modern Grocery Retailers Expands in 2017

Strong Forecast Growth for Vietnamese Tissue and Hygiene Industry

Market Indicators

  • Table 1 Birth Rates 2012-2017
  • Table 2 Infant Population 2012-2017
  • Table 3 Female Population by Age 2012-2017
  • Table 4 Total Population by Age 2012-2017
  • Table 5 Households 2012-2017
  • Table 6 Forecast Infant Population 2017-2022
  • Table 7 Forecast Female Population by Age 2017-2022
  • Table 8 Forecast Total Population by Age 2017-2022
  • Table 9 Forecast Households 2017-2022

Market Data

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Away-from-home Tissue Records Strong Growth Thanks To Urbanisation and Tourism

Hospitals/healthcare Is the Dominant Channel for Away-from-home Tissue and Hygiene

Competitive Landscape

Away-from-home Tissue and Hygiene Is Fragmented With No Clear Leading Player

Category Data

  • Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
  • Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
  • Table 21 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
  • Table 22 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
  • Table 23 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
  • Table 24 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
  • Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
  • Table 26 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
  • Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Headlines

Prospects

Robust Growth Continues

Disposable Pants Is the Biggest Category and Grows Fastest

Changing Consumer Lifestyle Boosts the Usage of Nappies/diapers/pants

Competitive Landscape

Diana Jsc Maintains Its Leading Position

International Players Dominate Nappies/diapers/pants

Category Data

  • Table 28 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
  • Table 29 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
  • Table 30 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
  • Table 31 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
  • Table 32 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
  • Table 33 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Headlines

Prospects

Positive Growth for Sanitary Protection Thanks To Strong Marketing Activities

Pantyliners Records the Strongest Growth While Tampons Remains Niche

Competitive Landscape

International Players Dominate Sanitary Protection

Companies Engage in Various Marketing Activities

Category Data

  • Table 34 Retail Sales of Sanitary Protection by Category: Value 2012-2017
  • Table 35 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
  • Table 36 Retail Sales of Tampons by Application Format: % Value 2012-2017
  • Table 37 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
  • Table 38 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
  • Table 39 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
  • Table 40 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 41 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Headlines

Prospects

Increasing Concern for Health and Cleanliness Boosts Growth in Wipes

General Purpose and Baby Wipes Are the Only Major Products

Competitive Landscape

Diana Jsc Maintains Its Leadership

New Government Standard for Wipes

Category Data

  • Table 42 Retail Sales of Wipes by Category: Value 2012-2017
  • Table 43 Retail Sales of Wipes by Category: % Value Growth 2012-2017
  • Table 44 NBO Company Shares of Retail Wipes: % Value 2013-2017
  • Table 45 LBN Brand Shares of Retail Wipes: % Value 2014-2017
  • Table 46 Forecast Retail Sales of Wipes by Category: Value 2017-2022
  • Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Headlines

Prospects

Improving Living Standards Boost Sales of Retail Tissue

Toilet Paper Remains the Most Important Product

Competitive Landscape

Saigon Paper Jsc Continues To Lead Retail Tissue in 2017

Retail Tissue Is Fragmented

Category Data

  • Table 48 Retail Sales of Tissue by Category: Value 2012-2017
  • Table 49 Retail Sales of Tissue by Category: % Value Growth 2012-2017
  • Table 50 NBO Company Shares of Retail Tissue: % Value 2013-2017
  • Table 51 LBN Brand Shares of Retail Tissue: % Value 2014-2017
  • Table 52 Forecast Retail Sales of Tissue by Category: Value 2017-2022
  • Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Headlines

Prospects

Lifestyle Factors Contribute To the Positive Growth of Retail Adult Incontinence

Moderate/heavy Remains the Only Notable Adult Incontinence Product

Competitive Landscape

Diana Jsc Maintains Its Leading Position

Companies Take A More Informative Marketing Approach

Category Data

  • Table 54 Sales of Retail Adult Incontinence by Category: Value 2012-2017
  • Table 55 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
  • Table 56 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
  • Table 57 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
  • Table 58 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
  • Table 59 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
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