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Market Research Report

Home Care in Saudi Arabia

Published by Euromonitor International Product code 278292
Published Content info 58 Pages
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Home Care in Saudi Arabia
Published: February 9, 2018 Content info: 58 Pages
Description

In 2017, home care witnessed a strong decline in retail current value sales. The year marked the starting point of a set of new government regulations to facilitate the shift to a non-oil based economy. Thus, a rising expat levy reduced purchasing power while there was news of the introduction of VAT (value-added tax) of 5% on consumer goods from 2018. This economic background affected consumer confidence and the overall growth in home care demand slowed, with some categories seeing a decline in...

Euromonitor International's Home Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: HCPSA

Table of Contents

Euromonitor International

February 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Economic Reforms Damage Home Care Demand

Consumers Look for In-store Promotions in Saudi Arabia

Private Label and Domestic Companies See Growing Demand

Product Innovations and Upgrades Represent A Key Trend in Home Care

Home Care Will Continue To Grow Over the Forecast Period

Market Indicators

  • Table 1 Households 2012-2017

Market Data

  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Positive, But Slower Value Growth in 2017

Wide Array of Scents Available

Moderate Average Unit Price Increase in 2017

Competitive Landscape

Arabian Trading Supplies Leads Air Care

International Brands Dominate the Category

Bigd Retains Its Leading Position in Car Air Fresheners

Category Data

  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Home Care Substitutes Negatively Impact Sales of Bleach

Bleach Retains A Consumer Base

the Average Unit Price Drops in 2017

Competitive Landscape

Private Label Sees Strong Value Growth in 2017

Clorox Still Dominates Bleach

Saudi Industrial Detergents Offers A Domestic Presence

Category Data

  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022

Headlines

Prospects

Hand Dishwashing Dominates

Outflow of Expatriates Dampens Value Sales in 2017

Tablets Leads Automatic Dishwashing

Competitive Landscape

Modern Industries Is the Clear Leader in 2017

International Brands Dominate Dishwashing

Supermarkets and Hypermarkets Lead Distribution

Category Indicators

  • Table 25 Household Possession of Dishwashers 2012-2017

Category Data

  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Headlines

Prospects

Heightened Government Action

Negative Sales Growth in 2017

Spray/aerosol Is the Key Format

Competitive Landscape

International Brands Dominate Home Insecticides

No Compromise on Home Insecticides

Private Label Leads Insecticide Baits

Category Data

  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Headlines

Prospects

Social and Economic Factors Hit Value Sales in 2017

Concentrated Products Dominate Laundry Detergents

Average Unit Price Decreases Across Laundry Care

Competitive Landscape

Unilever Group Leads Laundry Care

Private Label Players Make Their Mark

Innovation Is Driven by Leading Brands

Category Indicators

  • Table 39 Household Possession of Washing Machines 2012-2017

Category Data

  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Only Furniture Polish and Floor Polish See Value Growth in 2017

Lack of New Product Development Lowers Consumer Interest

General Downturn in Unit Prices

Competitive Landscape

SC Johnson & Son Dominates the Landscape in 2017

Smac Leads Metal Polish

Little Room for Private Label

Category Data

  • Table 54 Sales of Polishes by Category: Value 2012-2017
  • Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 56 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Headlines

Prospects

Health and Hygiene Awareness Supports Sales in 2017

Growing Demand for Multi-purpose Cleaners

Strong Competition Impacts Unit Prices

Competitive Landscape

Arabian Trading Supplies Leads in 2017

International Brands Dominate Surface Care

Supermarkets and Hypermarkets Head Distribution

Category Data

  • Table 60 Sales of Surface Care by Category: Value 2012-2017
  • Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 64 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 65 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  • Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  • Table 68 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Toilet Liquids/foam Remains the Key Type

Economic Factors Impact Toilet Care

Most Subcategories See Unit Price Decreases in 2017

Competitive Landscape

Harpic Is the Leading Brand in 2017

Private Label Makes A Splash

Modern Grocery Retailers Dominate Distribution

Category Data

  • Table 70 Sales of Toilet Care by Category: Value 2012-2017
  • Table 71 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 72 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 73 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 74 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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