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Market Research Report

Home Care in Saudi Arabia

Published by Euromonitor International Product code 278292
Published Content info 67 Pages
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Home Care in Saudi Arabia
Published: February 6, 2017 Content info: 67 Pages
Description

In 2016, home care exceeded its review period average growth rate underpinned by manufacturers intensifying their in-store promotions such as money-off deals, discounts, gifts, and multipack offers which was perceived positively by consumers.

Euromonitor International's Home Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: HCPSA

Table of Contents

Euromonitor International

February 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Promotion and Marketing Activities Endorse Healthy Growth

International Brands Dominate Over Local Brands

Premiumisation and Product Upgrade - A Key Trend in Home Care

Internet Retailing Introduced by Leading Local Supermarkets and Hypermarkets

Home Care To Grow Aggressively Over the Forecast Period

Key Trends and Developments

New Formats of Detergent Slowly Penetrate Saudi Arabia

Rapid Modernisation and Digitalisation of Distribution Channels

Home Care Companies Differentiate Their Premium Product Lines

Market Indicators

  • Table 1 Households 2011-2016

Market Data

  • Table 2 Sales of Home Care by Category: Value 2011-2016
  • Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
  • Table 4 NBO Company Shares of Home Care: % Value 2012-2016
  • Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  • Table 7 Distribution of Home Care by Format: % Value 2011-2016
  • Table 8 Distribution of Home Care by Format and Category: % Value 2016
  • Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021

Definitions

Sources

    • Summary 1 Research Sources

Abu Dawood Industrial Co in Home Care (saudi Arabia)

  • Strategic Direction
  • Key Facts
    • Summary 2 Abu Dawood Industrial Co: Key Facts
  • Competitive Positioning
    • Summary 3 Abu Dawood Industrial Co: Competitive Position 2016

Arabian Trading Supplies in Home Care (saudi Arabia)

  • Strategic Direction
  • Key Facts
    • Summary 4 Arabian Trading Supplies: Key Facts
  • Competitive Positioning
    • Summary 5 Arabian Trading Supplies: Competitive Position 2016

Danube Co Ltd in Home Care (saudi Arabia)

  • Strategic Direction
  • Key Facts
    • Summary 6 Danube Company Limited: Key Facts
  • Company Background
  • Competitive Positioning

Modern Industries Co in Home Care (saudi Arabia)

  • Strategic Direction
  • Key Facts
    • Summary 7 Modern Products Co: Key Facts
  • Competitive Positioning
    • Summary 8 Modern Industries Co: Competitive Position 2016

Saudi Industrial Detergents Co (sidco) in Home Care (saudi Arabia)

  • Strategic Direction
  • Key Facts
    • Summary 9 Saudi Industrial Detergents Co (Sidco): Key Facts
  • Competitive Positioning
    • Summary 10 Saudi Industrial Detergents Co (Sidco): Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11 Sales of Air Care by Category: Value 2011-2016
  • Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
  • Table 15 NBO Company Shares of Air Care: % Value 2012-2016
  • Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
  • Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Bleach Usage: % of Volume Sales 2016
  • Table 20 Sales of Bleach: Value 2011-2016
  • Table 21 Sales of Bleach: % Value Growth 2011-2016
  • Table 22 NBO Company Shares of Bleach: % Value 2012-2016
  • Table 23 LBN Brand Shares of Bleach: % Value 2013-2016
  • Table 24 Forecast Sales of Bleach: Value 2016-2021
  • Table 25 Forecast Sales of Bleach: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 26 Household Possession of Dishwashers and Number of Dishwashers 2011-2016
  • Table 27 Household Possession of Dishwashers 2011-2016

Category Data

  • Table 28 Sales of Dishwashing by Category: Value 2011-2016
  • Table 29 Sales of Dishwashing by Category: % Value Growth 2011-2016
  • Table 30 NBO Company Shares of Dishwashing: % Value 2012-2016
  • Table 31 LBN Brand Shares of Dishwashing: % Value 2013-2016
  • Table 32 Forecast Sales of Dishwashing by Category: Value 2016-2021
  • Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 34 Sales of Home Insecticides by Category: Value 2011-2016
  • Table 35 Sales of Home Insecticides by Category: % Value Growth 2011-2016
  • Table 36 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
  • Table 37 NBO Company Shares of Home Insecticides: % Value 2012-2016
  • Table 38 LBN Brand Shares of Home Insecticides: % Value 2013-2016
  • Table 39 Forecast Sales of Home Insecticides by Category: Value 2016-2021
  • Table 40 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 41 Household Possession of Washing Machines 2011-2016

Category Data

  • Table 42 Household Possession and Number of Washing Machines 2011-2016
  • Table 43 Sales of Laundry Care by Category: Value 2011-2016
  • Table 44 Sales of Laundry Care by Category: % Value Growth 2011-2016
  • Table 45 Sales of Laundry Aids by Category: Value 2011-2016
  • Table 46 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  • Table 47 Sales of Laundry Detergents by Category: Value 2011-2016
  • Table 48 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  • Table 49 NBO Company Shares of Laundry Care: % Value 2012-2016
  • Table 50 LBN Brand Shares of Laundry Care: % Value 2013-2016
  • Table 51 NBO Company Shares of Laundry Aids: % Value 2012-2016
  • Table 52 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  • Table 53 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  • Table 54 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  • Table 55 Forecast Sales of Laundry Care by Category: Value 2016-2021
  • Table 56 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 57 Sales of Polishes by Category: Value 2011-2016
  • Table 58 Sales of Polishes by Category: % Value Growth 2011-2016
  • Table 59 NBO Company Shares of Polishes: % Value 2012-2016
  • Table 60 LBN Brand Shares of Polishes: % Value 2013-2016
  • Table 61 Forecast Sales of Polishes by Category: Value 2016-2021
  • Table 62 Forecast Sales of Polishes by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 63 Sales of Surface Care by Category: Value 2011-2016
  • Table 64 Sales of Surface Care by Category: % Value Growth 2011-2016
  • Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
  • Table 66 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
  • Table 67 NBO Company Shares of Surface Care: % Value 2012-2016
  • Table 68 LBN Brand Shares of Surface Care: % Value 2013-2016
  • Table 69 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  • Table 70 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  • Table 71 Forecast Sales of Surface Care by Category: Value 2016-2021
  • Table 72 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 73 Sales of Toilet Care by Category: Value 2011-2016
  • Table 74 Sales of Toilet Care by Category: % Value Growth 2011-2016
  • Table 75 NBO Company Shares of Toilet Care: % Value 2012-2016
  • Table 76 LBN Brand Shares of Toilet Care: % Value 2013-2016
  • Table 77 Forecast Sales of Toilet Care by Category: Value 2016-2021
  • Table 78 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021
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