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Market Research Report

Soft Drinks in Russia

Published by Euromonitor International Product code 279356
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Soft Drinks in Russia
Published: December 19, 2019 Content info:
Description

After a very positive 2018 for Russia's soft drinks industry, arising from the joint effects of the FIFA World Cup football tournament and the hot summer of that year, 2019 saw slower dynamics across the board in soft drinks. This was due to cooler weather in 2019, the market's maturity, and VAT changes from 18% to 20%, which negatively impacted almost all categories and influenced average unit price growth. Drivers of 2019 which offset the weaker performance.

Euromonitor International's ‘ Soft Drinks in Russia report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: SDRU

TABLE OF CONTENTS

EXECUTIVE SUMMARY

  • Fewer positive influences on soft drinks in 2019 are offset by other factors
  • VAT hike raises prices, promotional activities less effective
  • Government initiative to tackle health issues influences product development
  • Increasingly hectic lifestyles boosts demand for convenient products suitable for on-the-go consumption
  • Sugar content and other health attributes set have considerable influence over forecast period

MARKET DATA

  • Table 1. Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
  • Table 2. Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
  • Table 3. Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  • Table 4. Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  • Table 5. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
  • Table 6. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
  • Table 7. Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
  • Table 8. Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
  • Table 9. Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
  • Table 10. Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
  • Table 11. Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  • Table 12. Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  • Table 13. Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
  • Table 14. Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
  • Table 15. NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
  • Table 16. LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
  • Table 17. NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
  • Table 18. LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
  • Table 19. NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
  • Table 20. LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
  • Table 21. NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
  • Table 22. LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
  • Table 23. Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
  • Table 24. Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
  • Table 25. Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
  • Table 26. Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
  • Table 27. Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 28. Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 29. Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 30. Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 31. Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 32. Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 33. Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 34. Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 35. Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 36. Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

  • Fountain sales in Russia

Trends

  • DEFINITIONS

SOURCES

  • Summary 1. Research Sources

PROSPECTS

HEADLINES

PROSPECTS

  • While long-term benefits underpin continued growth, 2019 sees weaker performance due to absence of other factors
  • Still water dominates, flavoured and functional remain niche, but may benefit from consumer shift away from carbonates
  • Government implements new labelling requirements to tackle counterfeiting

COMPETITIVE LANDSCAPE

  • Aqua Star consolidates leading position
  • IDS Borjomi extends Svyatoy Istochnik brand into flavoured water
  • Entry of major multinationals may stimulate development of functional water

CATEGORY DATA

  • Table 37. Off-trade Sales of Bottled Water by Category: Volume 2014-2019
  • Table 38. Off-trade Sales of Bottled Water by Category: Value 2014-2019
  • Table 39. Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
  • Table 40. Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
  • Table 41. NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
  • Table 42. LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
  • Table 43. NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
  • Table 44. LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
  • Table 45. Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 46. Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 47. Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 48. Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Cooler summer in 2019 adversely impacts demand for carbonates
  • Reduced sugar non-cola carbonates perform well in light of health trend
  • Proposed tax hike likely to result in increased retail prices

COMPETITIVE LANDSCAPE

  • Multinationals dominate, but local player Aqualife PK OAO gains share
  • Deka AO falls foul of tax investigations
  • Alcoholic drinks players explore expansion into carbonates due to high competition in beer

CATEGORY DATA

  • Table 49. Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
  • Table 50. Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
  • Table 51. Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
  • Table 52. Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
  • Table 53. Off-trade Sales of Carbonates by Category: Volume 2014-2019
  • Table 54. Off-trade Sales of Carbonates by Category: Value 2014-2019
  • Table 55. Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
  • Table 56. Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
  • Table 57. Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
  • Table 58. Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
  • Table 59. Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
  • Table 60. NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
  • Table 61. LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
  • Table 62. NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
  • Table 63. LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
  • Table 64. Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 65. Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 66. Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 67. Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 68. Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
  • Table 69. Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

HEADLINES

PROSPECTS

  • Energy drinks' functional benefits appeal as consumer lifestyles become increasingly fast-paced
  • Possibility of further restrictions on energy drink sales
  • Premium, "healthier" options offer potential for growth

COMPETITIVE LANDSCAPE

  • Rankings remain unchanged despite strong competition
  • Flash Up brand sees packaging redesign and new flavour introductions
  • PepsiCo's Nature Rush gains share following effective advertising and promotional support

CATEGORY DATA

  • Table 70. Off-trade Sales of Energy Drinks: Volume 2014-2019
  • Table 71. Off-trade Sales of Energy Drinks: Value 2014-2019
  • Table 72. Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
  • Table 73. Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
  • Table 74. NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
  • Table 75. LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
  • Table 76. NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
  • Table 77. LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
  • Table 78. Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 79. Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 80. Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 81. Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Juice returns to negative volume growth in 2019 due to poor performance of nectars
  • Increasing offer of "breakfast" juices to fit consumers' increasingly active lifestyles.
  • Juice threatened on sugar tax and VAT fronts

COMPETITIVE LANDSCAPE

  • Multon ZAO maintains lead, expands product range
  • Sady Pridonya benefits from strong distribution and familiarity among consumers
  • Low awareness and high prices constrain organic products' potential

CATEGORY DATA

  • Table 82. Off-trade Sales of Juice by Category: Volume 2014-2019
  • Table 83. Off-trade Sales of Juice by Category: Value 2014-2019
  • Table 84. Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
  • Table 85. Off-trade Sales of Juice by Category: % Value Growth 2014-2019
  • Table 86. Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
  • Table 87. Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
  • Table 88. Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
  • Table 89. NBO Company Shares of Off-trade Juice: % Volume 2015-2019
  • Table 90. LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
  • Table 91. NBO Company Shares of Off-trade Juice: % Value 2015-2019
  • Table 92. LBN Brand Shares of Off-trade Juice: % Value 2016-2019
  • Table 93. Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 94. Forecast Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 95. Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 96. Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • RTD coffee sees steady growth continue in 2019
  • RTD coffee needs to overcome traditional coffee culture
  • Limited understanding of RTD coffee in some regions

COMPETITIVE LANDSCAPE

  • Lotte Chilsung Let's Be brand benefits from effective distribution and suitability for both hot and cold consumption
  • Forecourt retailers represents main channel for RTD coffee sales
  • New glass packaging formats convey premium positioning

CATEGORY DATA

  • Table 97. Off-trade Sales of RTD Coffee: Volume 2014-2019
  • Table 98. Off-trade Sales of RTD Coffee: Value 2014-2019
  • Table 99. Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
  • Table 100. Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
  • Table 101. NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
  • Table 102. LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
  • Table 103. NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
  • Table 104. LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
  • Table 105. Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
  • Table 106. Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
  • Table 107. Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
  • Table 108. Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Cooler weather dampens effect of players' promotional investments
  • Consumer confusion regarding RTD tea, which also lacks currently popular attributes
  • Players need to promote RTD tea products with healthier attributes

COMPETITIVE LANDSCAPE

  • Lipton remains dominant, but sees share fall
  • Coca-Cola and Rosinka offer potential for aseptic bottling
  • Innovations and investments will influence performance of this competitive category

CATEGORY DATA

  • Table 109. Off-trade Sales of RTD Tea by Category: Volume 2014-2019
  • Table 110. Off-trade Sales of RTD Tea by Category: Value 2014-2019
  • Table 111. Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
  • Table 112. Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
  • Table 113. Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
  • Table 114. NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
  • Table 115. LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
  • Table 116. NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
  • Table 117. LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
  • Table 118. Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 119. Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 120. Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 121. Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Weaker performance of Powerade due to reduced promotion drags down whole category in 2019
  • Awareness of benefits raises popularity among fitness enthusiasts
  • Popularity of sports among young people contributes to demand

COMPETITIVE LANDSCAPE

  • Powerade remains sports drinks king, but sees share eroded by smaller brands
  • Consumers need to be educated regarding product attributes and distinctions between categories
  • Social media key to raising awareness and educating the target consumer base

CATEGORY DATA

  • Table 122. Off-trade Sales of Sports Drinks: Volume 2014-2019
  • Table 123. Off-trade Sales of Sports Drinks: Value 2014-2019
  • Table 124. Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
  • Table 125. Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
  • Table 126. NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
  • Table 127. LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
  • Table 128. NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
  • Table 129. LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
  • Table 130. Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 131. Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 132. Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 133. Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
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