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Market Research Report

Apparel and Footwear in South Africa

Published by Euromonitor International Product code 280232
Published Content info 84 Pages
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Apparel and Footwear in South Africa
Published: May 7, 2020 Content info: 84 Pages
Description

The South African economy continued to struggle at the end of the review period, with increasing unemployment and rising living expenses. Apparel and footwear thus experienced difficulties in maintaining sales, with many retailers resorting to price promotions and discounting in order to attract consumers into stores. Most product areas are viewed as non-essential during times of economic struggles, with exception of children's apparel and footwear such as schoolwear and children's footwear. Con...

Euromonitor International's Apparel and Footwear in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CLFZA

Table of Contents

Euromonitor International

May 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Economic constraints hinder sales as many struggle to access credit

Price promotions put pressure on margins

Local leaders under fire, facing competition from fast fashion and low-priced imports

E-commerce grows from low base but store presence remains important

Slightly stronger growth ahead but price-sensitivity will persist

MARKET DATA

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2014-2019
  • Table 2 Sales of Apparel and Footwear by Category: Value 2014-2019
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2014-2019
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Retailers forced to offer frequent price promotions against gloomy economic backdrop

Demand for affordability and debt problems boost economy outlets

Celebrity fashion trends continue to drive sales, especially among young consumers

COMPETITIVE LANDSCAPE

Leader Truworths struggles while Pepkor gains share thanks to affordable fashion options

Edcon's financial struggles could impact forecast period share

Global fast fashion brands pile pressure on home-grown players

CATEGORY DATA

  • Table 13 Sales of Womenswear by Category: Volume 2014-2019
  • Table 14 Sales of Womenswear by Category: Value 2014-2019
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2014-2019
  • Table 16 Sales of Womenswear by Category: % Value Growth 2014-2019
  • Table 17 NBO Company Shares of Womenswear: % Value 2015-2019
  • Table 18 LBN Brand Shares of Womenswear: % Value 2016-2019
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2015-2019
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2015-2019
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
  • Table 23 NBO Company Shares of Women's Swimwear: % Value 2015-2019
  • Table 24 LBN Brand Shares of Women's Swimwear: % Value 2016-2019
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2015-2019
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2016-2019
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2019-2024
  • Table 28 Forecast Sales of Womenswear by Category: Value 2019-2024
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Strong rand and economic uncertainty encourage discounting

Celebrity trends encourage more men to embrace fashion, rather than shopping only out of necessity

Global athleisure brands and economy local options both perform well

COMPETITIVE LANDSCAPE

Mr Price benefits from focus on price but many domestic players struggle

Markham offers one-stop shop appeal

Male shoppers increasingly attracted by e-commerce

CATEGORY DATA

  • Table 31 Sales of Menswear by Category: Volume 2014-2019
  • Table 32 Sales of Menswear by Category: Value 2014-2019
  • Table 33 Sales of Menswear by Category: % Volume Growth 2014-2019
  • Table 34 Sales of Menswear by Category: % Value Growth 2014-2019
  • Table 35 NBO Company Shares of Menswear: % Value 2015-2019
  • Table 36 LBN Brand Shares of Menswear: % Value 2016-2019
  • Table 37 NBO Company Shares of Men's Nightwear: % Value 2015-2019
  • Table 38 LBN Brand Shares of Men's Nightwear: % Value 2016-2019
  • Table 39 NBO Company Shares of Men's Outerwear: % Value 2015-2019
  • Table 40 LBN Brand Shares of Men's Outerwear: % Value 2016-2019
  • Table 41 NBO Company Shares of Men's Swimwear: % Value 2015-2019
  • Table 42 LBN Brand Shares of Men's Swimwear: % Value 2016-2019
  • Table 43 NBO Company Shares of Men's Underwear: % Value 2015-2019
  • Table 44 LBN Brand Shares of Men's Underwear: % Value 2016-2019
  • Table 45 Forecast Sales of Menswear by Category: Volume 2019-2024
  • Table 46 Forecast Sales of Menswear by Category: Value 2019-2024
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Price-sensitivity and economic uncertainty encourage use of price promotions

While fast fashion appeals to the aspirational, the debt-saddled majority seek value for money cash purchases

Character licensing and the mini-me trend encouraged by popularity of social media

COMPETITIVE LANDSCAPE

Pepkor's value for money proposition appeals during time of economic uncertainty

Stores expand their childrenswear ranges

Leading stores use rewards to entice customers but temptation of low-priced unbranded or second-hand options remains strong

CATEGORY DATA

  • Table 49 Sales of Childrenswear by Category: Volume 2014-2019
  • Table 50 Sales of Childrenswear by Category: Value 2014-2019
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2014-2019
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2014-2019
  • Table 53 NBO Company Shares of Childrenswear: % Value 2015-2019
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2016-2019
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2019-2024
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2019-2024
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Activewear trend moves sportswear into everyday use

Focus on health and wellness boosts sports participation

Price concerns benefit affordable private label but also boost unbranded and counterfeit sales

COMPETITIVE LANDSCAPE

Sports sponsorship proves beneficial in boosting customer loyalty

Price-sensitivity shapes shares as economic constraints bite

Leading sports goods stores capitalise on demand for leading global brands

CATEGORY DATA

  • Table 59 Sales of Sportswear by Category: Value 2014-2019
  • Table 60 Sales of Sportswear by Category: % Value Growth 2014-2019
  • Table 61 NBO Company Shares of Sportswear: % Value 2015-2019
  • Table 62 LBN Brand Shares of Sportswear: % Value 2016-2019
  • Table 63 Distribution of Sportswear by Format: % Value 2014-2019
  • Table 64 Forecast Sales of Sportswear by Category: Value 2019-2024
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Celebrity influence shapes fashion trends

Economic uncertainty boosts interest in comfortable low-priced jeggings

Widening range as players seek to adapt to changing jeans fashions

COMPETITIVE LANDSCAPE

Affordable prices and fashionable styles key to success

Relay branches out into standalone stores and succeeds in premium jeans

E-commerce channel benefits from growing male interest

CATEGORY DATA

  • Table 66 Sales of Jeans by Category: Volume 2014-2019
  • Table 67 Sales of Jeans by Category: Value 2014-2019
  • Table 68 Sales of Jeans by Category: % Volume Growth 2014-2019
  • Table 69 Sales of Jeans by Category: % Value Growth 2014-2019
  • Table 70 Sales of Men's Jeans by Category: Volume 2014-2019
  • Table 71 Sales of Men's Jeans by Category: Value 2014-2019
  • Table 72 Sales of Men's Jeans by Category: % Volume Growth 2014-2019
  • Table 73 Sales of Men's Jeans by Category: % Value Growth 2014-2019
  • Table 74 Sales of Women's Jeans by Category: Volume 2014-2019
  • Table 75 Sales of Women's Jeans by Category: Value 2014-2019
  • Table 76 Sales of Women's Jeans by Category: % Volume Growth 2014-2019
  • Table 77 Sales of Women's Jeans by Category: % Value Growth 2014-2019
  • Table 78 NBO Company Shares of Jeans: % Value 2015-2019
  • Table 79 LBN Brand Shares of Jeans: % Value 2016-2019
  • Table 80 Forecast Sales of Jeans by Category: Volume 2019-2024
  • Table 81 Forecast Sales of Jeans by Category: Value 2019-2024
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
  • Table 84 Forecast Sales of Men's Jeans by Category: Volume 2019-2024
  • Table 85 Forecast Sales of Men's Jeans by Category: Value 2019-2024
  • Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2019-2024
  • Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2019-2024
  • Table 88 Forecast Sales of Women's Jeans by Category: Volume 2019-2024
  • Table 89 Forecast Sales of Women's Jeans by Category: Value 2019-2024
  • Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2019-2024
  • Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Sheer hosiery sees ongoing strong sales despite lack of price promotions

Price remains driving force behind purchasing decisions

Retailers use price promotions in non-sheer hosiery in response to competition from low-priced Chinese imports

COMPETITIVE LANDSCAPE

Affordable local retailers lead sales as consumers focus on price

Falke combats unbranded Chinese competition by focusing on quality

Room for higher-priced and fashionable brands to succeed

CATEGORY DATA

  • Table 92 Sales of Hosiery by Category: Volume 2014-2019
  • Table 93 Sales of Hosiery by Category: Value 2014-2019
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2014-2019
  • Table 95 Sales of Hosiery by Category: % Value Growth 2014-2019
  • Table 96 NBO Company Shares of Hosiery: % Value 2015-2019
  • Table 97 LBN Brand Shares of Hosiery: % Value 2016-2019
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2019-2024
  • Table 99 Forecast Sales of Hosiery by Category: Value 2019-2024
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Sales impacted by diminishing disposable income levels

Celebrity and social media trends strong but interest in luxury products hit by financial constraints

Consumers trade down as they seek to remain fashionable during troubled times

COMPETITIVE LANDSCAPE

Pepkor benefits from accessible pricing for Ackermans

Cheap Chinese imports and fast fashion pose challenge for local players

Athleisure apparel accessories appeal to young adults

CATEGORY DATA

  • Table 102 Sales of Apparel Accessories by Category: Volume 2014-2019
  • Table 103 Sales of Apparel Accessories by Category: Value 2014-2019
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2015-2019
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Sneakers rule, with consumers seeking casual footwear

Children's footwear benefits from rising participation in education

Consumers seek value options due to declining disposable income levels

COMPETITIVE LANDSCAPE

Sportswear brands continue to lead but face challenges due to consumers' financial constraints

Low-priced e-commerce sites result in intensifying price competition

Bolton Footwear goes casual

CATEGORY DATA

  • Table 112 Sales of Footwear by Category: Volume 2014-2019
  • Table 113 Sales of Footwear by Category: Value 2014-2019
  • Table 114 Sales of Footwear by Category: % Volume Growth 2014-2019
  • Table 115 Sales of Footwear by Category: % Value Growth 2014-2019
  • Table 116 NBO Company Shares of Footwear: % Value 2015-2019
  • Table 117 LBN Brand Shares of Footwear: % Value 2016-2019
  • Table 118 Distribution of Footwear by Format: % Value 2014-2019
  • Table 119 Forecast Sales of Footwear by Category: Volume 2019-2024
  • Table 120 Forecast Sales of Footwear by Category: Value 2019-2024
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2019-2024
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2019-2024
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