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Market Research Report

Home and Garden in Brazil

Published by Euromonitor International Product code 282750
Published Content info 40 Pages
Delivery time: 1-2 business days
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Home and Garden in Brazil
Published: April 23, 2019 Content info: 40 Pages
Description

As Brazil leaves behind the worst economic recession it has faced in the last century, retail expenditure has finally shown signs of recovery, albeit slow paced. As a result, there were improvements in unemployment and housing rates, higher consumer confidence and a 5% increase in the median disposable income per household, which contributed to Brazilians returning to consuming home products. Despite a positive economy, however, the review period was marked with volatility and uncertainty about...

Euromonitor International's Home and Garden in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: HOMEBR

Table of Contents

Euromonitor International

April 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Economic Recovery Leads To Expenditure in Home Improvement But 2018 Is Marked by Consumer Uncertainty

Do-it-yourself Trend Strengthens With Consumer Weariness in Spending

Fragmentation in Home and Garden in Brazil Is Dichotomous

Internet Retailing Rises As A Future Key Retail Channel

However Still Modest, Positive and Steady Growth Projected Over the Forecast Period

Market Data

  • Table 1 Sales of Home and Garden by Category: Value 2013-2018
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
  • Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
  • Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Economic Uncertainty Drives Consumers To Purchase Home Improvement Products With Safeguards

Do It Yourself and Retrofit Are Key Drivers for Pushing Sales of Power Drills Upwards

2018 Unforgiving Towards Home Paint

Competitive Landscape

Basf Maintains Home Improvement Leadership and Picks Up on DIY Trend

Power Tools Remains Concentrated

Leroy Merlin Launches First Home Improvement Marketplace in Brazil, and It May Boost the Retailer's Private Label

Category Data

  • Table 10 Sales of Home Improvement by Category: Value 2013-2018
  • Table 11 Sales of Home Improvement by Category: % Value Growth 2013-2018
  • Table 12 NBO Company Shares of Home Improvement: % Value 2014-2018
  • Table 13 LBN Brand Shares of Home Improvement: % Value 2015-2018
  • Table 14 Distribution of Home Improvement by Format: % Value 2013-2018
  • Table 15 Forecast Sales of Home Improvement by Category: Value 2018-2023
  • Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Headlines

Prospects

Vertical Residences and Loner-living Lifestyle Adopt Gardening

As Urban Jungle Trend Popularises, Gardening Gains Traction

Internet Retailing and Supermarkets Gain Relevance As Sales Channel

Competitive Landscape

Tramontina Continues To Lead Gardening in 2018

Seed Companies Isla Sementres and Feltrin Sementes

Category Data

  • Table 17 Sales of Gardening by Category: Value 2013-2018
  • Table 18 Sales of Gardening by Category: % Value Growth 2013-2018
  • Table 19 NBO Company Shares of Gardening: % Value 2014-2018
  • Table 20 LBN Brand Shares of Gardening: % Value 2015-2018
  • Table 21 Distribution of Gardening by Format: % Value 2013-2018
  • Table 22 Forecast Sales of Gardening by Category: Value 2018-2023
  • Table 23 Forecast Sales of Gardening by Category: % Value Growth 2018-2023

Headlines

Prospects

Downgrade of Materials Hinder Growth in Value

Product Quality Policies Expected To Impact Imports and Low-cost Brands

Cooking Enthusiasts Are A Big Target for Increasing Margins

Competitive Landscape

Tramontina Maintains Its Lead Despite Its Positioning

Brinox Boosts Sales With Popular Woks and Kitchen Utensils

Nadir Figueiredo Dominates Glassware Products

Category Data

  • Table 24 Sales of Homewares by Category: Value 2013-2018
  • Table 25 Sales of Homewares by Category: % Value Growth 2013-2018
  • Table 26 Sales of Homewares by Material: % Value 2013-2018
  • Table 27 NBO Company Shares of Homewares: % Value 2014-2018
  • Table 28 LBN Brand Shares of Homewares: % Value 2015-2018
  • Table 29 Distribution of Homewares by Format: % Value 2013-2018
  • Table 30 Forecast Sales of Homewares by Category: Value 2018-2023
  • Table 31 Forecast Sales of Homewares by Category: % Value Growth 2018-2023

Headlines

Prospects

Modest Economic Results Stall Full Home Furnishings Recovery

Indoor Furniture Sales Driven Mainly by Replacement

Internet Retailing Gains Traction Across Multiple Categories

Competitive Landscape

Coteminas Strengthens Its Leadership in Home Textiles

Ortobom Is the First Out of the Gate in Digital Environment

Led Momentum Boosts Philips and Osram Brands

Category Data

  • Table 32 Sales of Home Furnishings by Category: Value 2013-2018
  • Table 33 Sales of Home Furnishings by Category: % Value Growth 2013-2018
  • Table 34 NBO Company Shares of Home Furnishings: % Value 2014-2018
  • Table 35 LBN Brand Shares of Home Furnishings: % Value 2015-2018
  • Table 36 LBN Brand Shares of Light Sources: % Value 2015-2018
  • Table 37 Distribution of Home Furnishings by Format: % Value 2013-2018
  • Table 38 Forecast Sales of Home Furnishings by Category: Value 2018-2023
  • Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
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