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Market Research Report

Home and Garden in South Africa

Published by Euromonitor International Product code 283460
Published Content info 36 Pages
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Home and Garden in South Africa
Published: April 25, 2018 Content info: 36 Pages
Description

Despite the continuing drought and uncertain economic conditions, the home and garden industry continued to show positive growth in 2017. Gardening categories are heavily influenced by water restrictions, but several categories continue to show robust growth. Major retailers in home and garden are heavily emphasising water-saving products in their marketing activities. The home and garden industry remains heavily fragmented as a number of players compete for share.

Euromonitor International's Home and Garden in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: HOMEZA

Table of Contents

Executive Summary

Despite Water Restrictions, Home and Garden Continues To Grow

Gardening Heavily Influenced by Ongoing Drought

Millennials Gaining Momentum As Crucial Consumer Segment As Their Spending Power Increases

Home and Garden Industry Remains Heavily Fragmented

Consumers Expected To Support Industry With Marginal Home and Garden Growth, With DIY Products Gaining Traction

Market Data

  • Table 1 Sales of Home and Garden by Category: Value 2012-2017
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
  • Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
  • Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
  • Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
  • Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Major Drought Has Far-reaching Implications for Gardening Industry

Gardening More Popular Among Suburban Homeowners

Demand for Lawn Mowers Falling, With Demand for Bedding Plants Rising

Competitive Landscape

Regional Companies Play Significant Role in Driving Category Performance

Horticulture and "other Gardening" Expected To Drive Growth Despite Environmental Challenges

Gardening Expected To Show Modest Growth Over the Forecast Period

Category Data

  • Table 8 Sales of Gardening by Category: Value 2012-2017
  • Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
  • Table 10 NBO Company Shares of Gardening: % Value 2013-2017
  • Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
  • Table 12 Distribution of Gardening by Format: % Value 2012-2017
  • Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
  • Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022

Headlines

Prospects

Home Textiles Continues To Contribute To Positive Consumer Expenditure Based on Cost-saving Product Offerings

Incandescent Light Bulbs No Longer Shining So Bright As Halogen Lamps and Led Formats Steal the Spotlight

Braaing Remains A Favoured South African Traditional Pastime

Competitive Landscape

Mr Price Group Solidifies Strong Position Based on Mass Appeal and Competitive Price Points

Weber and Cadac Remain Prominent Brands in Barbeques

Poor Economic Performance Expected To Lead To Constrained Growth Over the Forecast Period

Category Data

  • Table 15 Sales of Home Furnishings by Category: Value 2012-2017
  • Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
  • Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
  • Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
  • Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
  • Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
  • Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Headlines

Prospects

DIY Industry Enjoys Support From Three Different Groups

Brands Built on Trust, Durability and Quality Remain Dominant

Paint Prices Set To Soar As Crucial Ingredient Titanium Dioxide Continues To Run Dry

Competitive Landscape

Private Label Product Offerings Continue To Gain Traction

Plascon and Dulux Hold Clear Lead in Home Paint

Category Data

  • Table 23 Sales of Home Improvement by Category: Value 2012-2017
  • Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
  • Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
  • Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
  • Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
  • Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
  • Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Headlines

Prospects

Pressure on Consumer Spending Countered by Positive Growth in Kitchenware Products

Colour Preferences Have Strong Influence on Consumer Choice

Homewares and Home Furnishing Stores Most Popular Channel Based on Wide Product Portfolios and Extensive Category Penetration

Competitive Landscape

Mr Price Group Maintains Lead in Homewares Based on Product Diversification and Extensive Coverage

Consumer Choice and Preference Continue To Influence Product Offerings

Category Data

  • Table 30 Sales of Homewares by Category: Value 2012-2017
  • Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
  • Table 32 Sales of Homewares by Material: % Value 2012-2017
  • Table 33 NBO Company Shares of Homewares: % Value 2013-2017
  • Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
  • Table 35 Distribution of Homewares by Format: % Value 2012-2017
  • Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
  • Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
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