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Market Research Report

Home and Garden in South Korea

Published by Euromonitor International Product code 287530
Published Content info 37 Pages
Delivery time: 1-2 business days
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Home and Garden in South Korea
Published: April 23, 2019 Content info: 37 Pages
Description

Overall, home and garden continued to grow in retail current value terms in 2018. Despite the slowdown in economic growth in South Korea, home and garden showed a positive performance; therefore, major players extended their traditional business territories, such as home furnishings companies entering home improvement, and players in home improvement moving into home furnishings, particularly home living areas. Due to the increasing number of single-person households and the lack of relaxation.

Euromonitor International's‘ Home and Garden in South Korea report’ offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: HOMEKR

Table of Contents

Executive Summary

  • Various Factors Support the Growth of Home and Garden in 2018
  • Mergers and Acquisitions, Iot and Radonphobia in Home Furnishings
  • Hanssem Maintains Its Strong Lead
  • the Slow Decrease in the Importance of Offline Channels
  • Stronger Growth for Home and Garden

Market Data

  • Table 1 Sales of Home and Garden by Category: Value 2013-2018
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
  • Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
  • Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Home Improvement Companies Expand Into Home Furnishings
  • Consumers' Price-sensitivity and the Querencia Trend
  • Home Improvement and Gardening Stores Leads

Competitive Landscape

  • Lg Hausys Remains the Leader in Home Improvement
  • Domestic Players Dominate Home Improvement
  • the Rising Popularity of Internet Retailing and Home Shopping

Category Data

  • Table 10 Sales of Home Improvement by Category: Value 2013-2018
  • Table 11 Sales of Home Improvement by Category: % Value Growth 2013-2018
  • Table 12 NBO Company Shares of Home Improvement: % Value 2014-2018
  • Table 13 LBN Brand Shares of Home Improvement: % Value 2015-2018
  • Table 14 Distribution of Home Improvement by Format: % Value 2013-2018
  • Table 15 Forecast Sales of Home Improvement by Category: Value 2018-2023
  • Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Constant Growth in the Popularity of Gardening
  • Too Early for Smart Gardening, But It Has Strong Potential
  • A Slow Shift From Offline To Online

Competitive Landscape

  • Ikea Korea Leads Gardening
  • Fragmentation Due To the Low Entry Barrier
  • Innovations To Attract Consumers

Category Data

  • Table 17 Sales of Gardening by Category: Value 2013-2018
  • Table 18 Sales of Gardening by Category: % Value Growth 2013-2018
  • Table 19 NBO Company Shares of Gardening: % Value 2014-2018
  • Table 20 LBN Brand Shares of Gardening: % Value 2015-2018
  • Table 21 Distribution of Gardening by Format: % Value 2013-2018
  • Table 22 Forecast Sales of Gardening by Category: Value 2018-2023
  • Table 23 Forecast Sales of Gardening by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Changing Family Structure Influences Homewares
  • Homewares and Home Furnishing Stores Leads Distribution
  • Hypermarkets Move Into the Premium Segment

Competitive Landscape

  • Homewares Is Led by Groupe Seb Korea
  • Other International Companies
  • the Declining Power of Domestic Companies

Category Data

  • Table 24 Sales of Homewares by Category: Value 2013-2018
  • Table 25 Sales of Homewares by Category: % Value Growth 2013-2018
  • Table 26 Sales of Homewares by Material: % Value 2013-2018
  • Table 27 NBO Company Shares of Homewares: % Value 2014-2018
  • Table 28 LBN Brand Shares of Homewares: % Value 2015-2018
  • Table 29 Distribution of Homewares by Format: % Value 2013-2018
  • Table 30 Forecast Sales of Homewares by Category: Value 2018-2023
  • Table 31 Forecast Sales of Homewares by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Strong Competition in Home Furnishings
  • Sleeping Products With Iot Technology
  • A Slow Shift From Offline To Online

Competitive Landscape

  • Hanssem Continues To Lead Home Furnishings
  • Ikea Korea Follows in Second Place
  • Radonphobia Impacts Mattresses

Category Data

  • Table 32 Sales of Home Furnishings by Category: Value 2013-2018
  • Table 33 Sales of Home Furnishings by Category: % Value Growth 2013-2018
  • Table 34 NBO Company Shares of Home Furnishings: % Value 2014-2018
  • Table 35 LBN Brand Shares of Home Furnishings: % Value 2015-2018
  • Table 36 LBN Brand Shares of Light Sources: % Value 2015-2018
  • Table 37 Distribution of Home Furnishings by Format: % Value 2013-2018
  • Table 38 Forecast Sales of Home Furnishings by Category: Value 2018-2023
  • Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
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