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Market Research Report

Home and Garden in South Korea

Published by Euromonitor International Product code 287530
Published Content info 43 Pages
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Home and Garden in South Korea
Published: May 11, 2017 Content info: 43 Pages
Description

Home and garden in South Korea records value growth of 2% in 2016, which is the result of a favourable environment. Strong consumer interest in home improvement and home furnishing activities coupled with increased offerings from domestic and international brands helped to maintain steady growth despite the nation's economic stagnation.

Euromonitor International's Home and Garden in South Korea report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: HOMEKR

Table of Contents

Euromonitor International

May 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Positive Growth for Home and Garden

Increased Interest in Home Improvement

Hanssem Co Ltd Is the Clear Leader

Strong Performance of Home and Garden Specialist Retailers

Growth Pace Will Slow Down Over the Forecast Period

Key Trends and Developments

Economic Stagnation Leads To Economical Spending Patterns

Dominance of Specialist Distribution Channel Grows Further

Single-person Households Become the Major Consumer Group

Emerging Retail Concepts

New Distribution Models/emerging Business Models

Market Data

  • Table 1 Sales of Home and Garden by Category: Value 2011-2016
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2011-2016
  • Table 3 NBO Company Shares of Home and Garden: % Value 2012-2016
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2013-2016
  • Table 5 Distribution of Home and Garden by Format: % Value 2011-2016
  • Table 6 Forecast Sales of Home and Garden by Category: Value 2016-2021
  • Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021

Sources

    • Summary 1 Research Sources

Ace Bed Co Ltd in Home and Garden (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 2 Ace Bed Co Ltd: Key Facts
    • Summary 3 Ace Bed Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 4 Ace Bed Co Ltd: Competitive Position 2016

Hanssem Co Ltd in Home and Garden (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 5 Hanssem Co Ltd: Key Facts
    • Summary 6 Hanssem Co Ltd: Operational Indicators
  • Company Background
  • Internet Strategy

Private Label

    • Summary 7 Hanssem Co Ltd: Private Label Portfolio
  • Competitive Positioning
    • Summary 8 Hanssem Co Ltd: Competitive Position 2016

Happycall Co Ltd in Home and Garden (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 9 Happycall Co Ltd: Key Facts
    • Summary 10 Happycall Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 11 Happycall Co Ltd: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 8 Sales of Gardening by Category: Value 2011-2016
  • Table 9 Sales of Gardening by Category: % Value Growth 2011-2016
  • Table 10 NBO Company Shares of Gardening: % Value 2012-2016
  • Table 11 LBN Brand Shares of Gardening: % Value 2013-2016
  • Table 12 Distribution of Gardening by Format: % Value 2011-2016
  • Table 13 Forecast Sales of Gardening by Category: Value 2016-2021
  • Table 14 Forecast Sales of Gardening by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 15 Sales of Home Furnishings by Category: Value 2011-2016
  • Table 16 Sales of Home Furnishings by Category: % Value Growth 2011-2016
  • Table 17 NBO Company Shares of Home Furnishings: % Value 2012-2016
  • Table 18 LBN Brand Shares of Home Furnishings: % Value 2013-2016
  • Table 19 LBN Brand Shares of Light Sources: % Value 2013-2016
  • Table 20 Distribution of Home Furnishings by Format: % Value 2011-2016
  • Table 21 Forecast Sales of Home Furnishings by Category: Value 2016-2021
  • Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 23 Sales of Home Improvement by Category: Value 2011-2016
  • Table 24 Sales of Home Improvement by Category: % Value Growth 2011-2016
  • Table 25 NBO Company Shares of Home Improvement: % Value 2012-2016
  • Table 26 LBN Brand Shares of Home Improvement: % Value 2013-2016
  • Table 27 Distribution of Home Improvement by Format: % Value 2011-2016
  • Table 28 Forecast Sales of Home Improvement by Category: Value 2016-2021
  • Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 30 Sales of Homewares by Category: Value 2011-2016
  • Table 31 Sales of Homewares by Category: % Value Growth 2011-2016
  • Table 32 Sales of Homewares by Material: % Value 2011-2016
  • Table 33 NBO Company Shares of Homewares: % Value 2012-2016
  • Table 34 LBN Brand Shares of Homewares: % Value 2013-2016
  • Table 35 Distribution of Homewares by Format: % Value 2011-2016
  • Table 36 Forecast Sales of Homewares by Category: Value 2016-2021
  • Table 37 Forecast Sales of Homewares by Category: % Value Growth 2016-2021
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