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PUBLISHER: Euromonitor International | PRODUCT CODE: 987208

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PUBLISHER: Euromonitor International | PRODUCT CODE: 987208

Health and Wellness in Singapore

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PAGES: 98 Pages
DELIVERY TIME: 1-2 business days
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USD 2100

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From April 2020, Singapore residents were required to stay at home as much as possible to prevent COVID-19 community transmission, leading to an increase in home consumption of packaged food and beverages. At the same time, with COVID-19 having a detrimental effect on health and costing the lives of many people around the world, it heightened health awareness amongst Singapore residents. As a result, health and wellness (HW) packaged food and beverages saw a higher current value growth rate in 2...

Euromonitor International's Health and Wellness in Singapore report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HWFBSG

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?

MARKET DATA

  • Table 1 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 3 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

BETTER FOR YOU BEVERAGES IN SINGAPORE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • BFY reduced sugar instant coffee registers dynamic growth due to continued working from home
  • New product developments in reduced sugar soft drinks seek to excite consumers
  • BFY reduced caffeine beverages set to remain small

PROSPECTS AND OPPORTUNITIES

  • Reduction of sugar content set to grow amongst manufacturers
  • Players in reduced sugar carbonates set to invest in active marketing and new product developments to strengthen health appeal
  • E-commerce set to increase over the forecast period

CATEGORY DATA

  • Table 17 Sales of BFY Beverages by Category: Value 2016-2021
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
  • Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL BEVERAGES IN SINGAPORE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • FF fruit/vegetable juice is largest within FF soft drinks thanks to its health positioning
  • Increased health-consciousness drives growth in FF sports drinks
  • Nestle continues to dominate FF hot drinks thanks to active marketing for Milo

PROSPECTS AND OPPORTUNITIES

  • Upcoming Nutri-Grade health labelling will incentivise product reformulation, with mixed results
  • Product innovation in FF fruit/vegetable juice could shift towards health functionality
  • A greater focus on marketing expected to boost brand awareness

CATEGORY DATA

  • Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
  • Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
  • Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
  • Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
  • Table 28 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
  • Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
  • Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
  • Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
  • Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
  • Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026

NATURALLY HEALTHY BEVERAGES IN SINGAPORE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Continued working from home results in the growth of NH tea
  • NH RTD tea continues to record growth
  • NH bottled water remains relevant, especially with home seclusion and health concerns

PROSPECTS AND OPPORTUNITIES

  • Strong consumption growth set to be seen over forecast period
  • E-commerce is a potential growth area for NH beverages
  • Partnering with foodservice operators to drive sales

CATEGORY DATA

  • Table 34 Sales of NH Beverages by Category: Value 2016-2021
  • Table 35 Sales of NH Beverages by Category: % Value Growth 2016-2021
  • Table 36 NBO Company Shares of NH Beverages: % Value 2017-2021
  • Table 37 LBN Brand Shares of NH Beverages: % Value 2018-2021
  • Table 38 Distribution of NH Beverages by Format: % Value 2016-2021
  • Table 39 Forecast Sales of NH Beverages by Category: Value 2021-2026
  • Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026

ORGANIC BEVERAGES IN SINGAPORE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Growth in organic beverages despite weak consumer sentiment and a lack of specific health positioning
  • Increasing brand fragmentation as e-commerce proves to be the leveller
  • International brands lead through economies of scale

PROSPECTS AND OPPORTUNITIES

  • Economic recovery set to drive growth in organic beverages
  • Organic beverages could tap into the sustainability trend to widen its consumer base
  • E-commerce provides a strong avenue to pursue for growth

CATEGORY DATA

  • Table 41 Sales of Organic Beverages by Category: Value 2016-2021
  • Table 42 Sales of Organic Beverages by Category: % Value Growth 2016-2021
  • Table 43 NBO Company Shares of Organic Beverages: % Value 2017-2021
  • Table 44 LBN Brand Shares of Organic Beverages: % Value 2018-2021
  • Table 45 Distribution of Organic Beverages by Format: % Value 2016-2021
  • Table 46 Forecast Sales of Organic Beverages by Category: Value 2021-2026
  • Table 47 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026

BETTER FOR YOU PACKAGED FOOD IN SINGAPORE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Healthy eating results in continued growth of BFY packaged food
  • More brands make efforts to reduce the amount of sugar in their products
  • Limited BFY offerings in instant noodles and processed meat

PROSPECTS AND OPPORTUNITIES

  • Reduced sugar packaged food expected to grow slowly as it becomes the mainstream standard
  • Calorie and portion control could hinder the growth of reduced fat packaged food
  • E-commerce set to continue to grow over the forecast period

CATEGORY DATA

  • Table 48 Sales of BFY Packaged Food by Category: Value 2016-2021
  • Table 49 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
  • Table 50 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
  • Table 51 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
  • Table 52 Distribution of BFY Packaged Food by Format: % Value 2016-2021
  • Table 53 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
  • Table 54 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026

FREE FROM IN SINGAPORE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Free from meat meat and seafood substitutes continues to grow in retail
  • Plant-based milk sees even more opportunities as leading players partner with local brands
  • Plant-based yoghurt remains relatively small, but is gaining traction with more variety

PROSPECTS AND OPPORTUNITIES

  • Ongoing development and collaboration promise further growth for free from meat in Singapore and beyond
  • Dairy-free dairy products such as cheese and ice cream are more prevalent, yet remain niche

CATEGORY DATA

  • Table 55 Sales of Free From by Category: Value 2016-2021
  • Table 56 Sales of Free From by Category: % Value Growth 2016-2021
  • Table 57 NBO Company Shares of Free From: % Value 2017-2021
  • Table 58 LBN Brand Shares of Free From: % Value 2018-2021
  • Table 59 Distribution of Free From by Format: % Value 2016-2021
  • Table 60 Forecast Sales of Free From by Category: Value 2021-2026
  • Table 61 Forecast Sales of Free From by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SINGAPORE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Falling birth rate continues to cause a decline in demand for FF milk formula
  • Health concerns continue to drive value growth for FF probiotic yoghurt
  • FF breakfast cereals continues to grow due to home consumption opportunities

PROSPECTS AND OPPORTUNITIES

  • FF probiotic yoghurt expected to lead FF packaged food over the forecast period
  • FF sugar confectionery expected to see steady growth as a sore throat remedy
  • E-commerce a growing retail channel for FF packaged food

CATEGORY DATA

  • Table 62 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
  • Table 63 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
  • Table 64 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
  • Table 65 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
  • Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
  • Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
  • Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
  • Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
  • Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
  • Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
  • Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
  • Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
  • Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
  • Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026

NATURALLY HEALTHY PACKAGED FOOD IN SINGAPORE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • NH nuts, seeds and trail mixes see a slight decline in retail consumption
  • NH cooking ingredients such as honey and olive oil continue to grow

PROSPECTS AND OPPORTUNITIES

  • Essential NH products expected to continue growing steadily
  • Sales of NH products through e-commerce will continue their growth
  • Consumers may want more than NH packaged food products

CATEGORY DATA

  • Table 76 Sales of NH Packaged Food by Category: Value 2016-2021
  • Table 77 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of NH Packaged Food: % Value 2017-2021
  • Table 79 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
  • Table 80 Distribution of NH Packaged Food by Format: % Value 2016-2021
  • Table 81 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
  • Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026

ORGANIC PACKAGED FOOD IN SINGAPORE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Organic rice continues to dominate organic packaged food
  • Organic baby food continues to grow, albeit at a slower rate
  • Lam Soon Singapore continues to lead organic packaged food in Singapore

PROSPECTS AND OPPORTUNITIES

  • Yoghurt with organic ingredients to have a greater presence in the market
  • Locally produced organic vegetables still limited to fresh food

CATEGORY DATA

  • Table 83 Sales of Organic Packaged Food by Category: Value 2016-2021
  • Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
  • Table 85 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
  • Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
  • Table 87 Distribution of Organic Packaged Food by Format: % Value 2016-2021
  • Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
  • Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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+32-2-535-7543

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Christine Sirois

Manager - Americas

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