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Market Research Report

Potential, Time Scale and Threats for a Broader Asia Pacific Wipes Market

Published by Euromonitor International Product code 294897
Published Content info 38 Pages
Delivery time: 1-2 business days
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Potential, Time Scale and Threats for a Broader Asia Pacific Wipes Market
Published: January 30, 2014 Content info: 38 Pages

With the wipes category having reached maturity in developed markets, and private label putting pressure on value sales, manufacturers need to look other potential growth markets. Asia Pacific has seen strong value growth in retail hygiene overall; however, the wipes category has been outperformed by strong demand for nappies/diapers/pants and sanitary protection. Income is the major constraint to category development, but are there ways to make wipes relevant to a broader part of the Asia Pacific population in the short term?

Euromonitor International's Potential, Time Scale and Threats for a Broader Asia Pacific Wipes Market global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents

Table of Contents


Global Market Perspective

Wipes in Asia Pacific

Personal Wipes

Home Care Wipes


Report Definitions

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