Product Code: ADTW
TABLE OF CONTENTS
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Taiwanese consumers favour local products, craft drinks and products aimed at females see growth
Taiwan Tobacco & Liquor Corp maintains strong lead in mature environment, players shift to production of medical alcohol
Health trend to see consumers drink less but higher quality, cocktail drinks set to perform well post-pandemic
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
- Table 1 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
- Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
- Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
- Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
- Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
- Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
- Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
- Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
- Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
- Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
- Summary 2 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Beers with upmarket or healthier positioning attract consumers
Players target specific consumer groups with carefully positioned offerings
Foodservice establishments increasingly important to promotion of craft beers
2020 AND BEYOND
COVID-19 impact
Affected products within beer
Recovery and opportunities
CATEGORY BACKGROUND
Lager price band methodology
- Summary 3 Lager by Price Band 2019
- Table 18 Number of Breweries 2014-2019
CATEGORY DATA
- Table 19 Sales of Beer by Category: Total Volume 2014-2019
- Table 20 Sales of Beer by Category: Total Value 2014-2019
- Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019
- Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019
- Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
- Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
- Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
- Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
- Table 27 GBO Company Shares of Beer: % Total Volume 2015-2019
- Table 28 NBO Company Shares of Beer: % Total Volume 2015-2019
- Table 29 LBN Brand Shares of Beer: % Total Volume 2016-2019
- Table 30 Forecast Sales of Beer by Category: Total Volume 2019-2024
- Table 31 Forecast Sales of Beer by Category: Total Value 2019-2024
- Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Sake sees tariff reduction on imports from Japan, local products aim to compete
Can packaging offers convenience, younger drinkers increasingly important to wine sales
Hypermarkets gain traction in wine distribution
2020 AND BEYOND
COVID-19 impact
Affected products within wine
Recovery and opportunities
CATEGORY DATA
- Table 34 Sales of Wine by Category: Total Volume 2014-2019
- Table 35 Sales of Wine by Category: Total Value 2014-2019
- Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019
- Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019
- Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
- Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
- Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
- Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
- Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
- Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2014-2019
- Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
- Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
- Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
- Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
- Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
- Table 49 GBO Company Shares of Champagne: % Total Volume 2015-2019
- Table 50 NBO Company Shares of Champagne: % Total Volume 2015-2019
- Table 51 LBN Brand Shares of Champagne: % Total Volume 2016-2019
- Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
- Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
- Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
- Table 55 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
- Table 56 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
- Table 57 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
- Table 58 Forecast Sales of Wine by Category: Total Volume 2019-2024
- Table 59 Forecast Sales of Wine by Category: Total Value 2019-2024
- Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Consumers welcome new products and diversity in whiskies, cuisine matches increasingly important
Popular events enable people to meet kindred spirits, convenience stores offer on-the-go options
King Car offer new fruit gins, Kinmen targets younger drinkers with lower ABV alternative to 58% Kaoliang
2020 AND BEYOND
COVID-19 impact
Affected products within spirits
Recovery and opportunities
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 4 Benchmark Brands 2019
CATEGORY DATA
- Table 62 Sales of Spirits by Category: Total Volume 2014-2019
- Table 63 Sales of Spirits by Category: Total Value 2014-2019
- Table 64 Sales of Spirits by Category: % Total Volume Growth 2014-2019
- Table 65 Sales of Spirits by Category: % Total Value Growth 2014-2019
- Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
- Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
- Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
- Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
- Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
- Table 71 Sales of White Rum by Price Platform: % Total Volume 2014-2019
- Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
- Table 73 Sales of English Gin by Price Platform: % Total Volume 2014-2019
- Table 74 Sales of Vodka by Price Platform: % Total Volume 2014-2019
- Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
- Table 76 GBO Company Shares of Spirits: % Total Volume 2015-2019
- Table 77 NBO Company Shares of Spirits: % Total Volume 2015-2019
- Table 78 LBN Brand Shares of Spirits: % Total Volume 2016-2019
- Table 79 Forecast Sales of Spirits by Category: Total Volume 2019-2024
- Table 80 Forecast Sales of Spirits by Category: Total Value 2019-2024
- Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Lack of awareness and consumer taste preferences limit demand, but health trend offers potential
Players target specific consumer segments with flavour options
Taihu increases availability and flavours
2020 AND BEYOND
COVID-19 impact
Recovery and opportunities
CATEGORY DATA
- Table 83 Sales of Cider/Perry: Total Volume 2014-2019
- Table 84 Sales of Cider/Perry: Total Value 2014-2019
- Table 85 Sales of Cider/Perry: % Total Volume Growth 2014-2019
- Table 86 Sales of Cider/Perry: % Total Value Growth 2014-2019
- Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
- Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
- Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
- Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
- Table 91 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
- Table 92 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
- Table 93 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
- Table 94 Forecast Sales of Cider/Perry: Total Volume 2019-2024
- Table 95 Forecast Sales of Cider/Perry: Total Value 2019-2024
- Table 96 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
- Table 97 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
On-the-go convenience, health factors and variety of flavours boost RTDs' performance in 2019
Versatility boosts Ice Fire's popularity, Suntory Horoyoi sees celebrity endorsement
Kirin brand sees new flavour introductions to coincide with seasonal fruit availability
2020 AND BEYOND
COVID-19 impact
Affected products within RTDs
Recovery and opportunities
CATEGORY DATA
- Table 98 Sales of RTDs by Category: Total Volume 2014-2019
- Table 99 Sales of RTDs by Category: Total Value 2014-2019
- Table 100 Sales of RTDs by Category: % Total Volume Growth 2014-2019
- Table 101 Sales of RTDs by Category: % Total Value Growth 2014-2019
- Table 102 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
- Table 103 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
- Table 104 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
- Table 105 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
- Table 106 GBO Company Shares of RTDs: % Total Volume 2015-2019
- Table 107 NBO Company Shares of RTDs: % Total Volume 2015-2019
- Table 108 LBN Brand Shares of RTDs: % Total Volume 2016-2019
- Table 109 Forecast Sales of RTDs by Category: Total Volume 2019-2024
- Table 110 Forecast Sales of RTDs by Category: Total Value 2019-2024
- Table 111 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 112 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024