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Market Research Report

Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region

Published by Euromonitor International Product code 422571
Published Content info 42 Pages
Delivery time: 1-2 business days
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Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region
Published: January 9, 2017 Content info: 42 Pages

Asia Pacific is unique in terms of its diversity and the pace of digital evolution. Low fixed-broadband access in emerging Asia has led to a regional digital divide, but public projects aim to address this issue. Despite the low broadband access, the region has the highest internet user base globally helped by expanding mobile internet coverage. East Asia is the digital hub with China dominating across a number of indicators.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment
Table of Contents
Product Code: STR0117asia-pacific-digital-landscape-mobile-conne

Table of Contents

  • Introduction
  • Asia Pacific in the Global Context
  • Asian Markets of the Future
  • Appendix
  • Report Definitions
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