Market Research Report
Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region
|Published by||Euromonitor International||Product code||422571|
|Published||Content info||42 Pages
Delivery time: 1-2 business days
|Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region|
|Published: January 9, 2017||Content info: 42 Pages||
Asia Pacific is unique in terms of its diversity and the pace of digital evolution. Low fixed-broadband access in emerging Asia has led to a regional digital divide, but public projects aim to address this issue. Despite the low broadband access, the region has the highest internet user base globally helped by expanding mobile internet coverage. East Asia is the digital hub with China dominating across a number of indicators.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.