Market Research Report
Premium Beauty and Personal Care in Nigeria
|Published by||Euromonitor International||Product code||649884|
|Published||Content info||26 Pages
Delivery time: 1-2 business days
|Premium Beauty and Personal Care in Nigeria|
|Published: August 4, 2020||Content info: 26 Pages||
Following weak economic performance over the review period, the Nigerian economy is expected to recover over the forecast period, thus helping to drive demand for premium beauty and personal care, which has struggled in recent times. As incomes increase, particularly among women, there is expected to be strong demand in some beauty and personal care categories for premium products, with many middle/upper income consumers placing a high premium on appearance. As a result, the outlook for the cate...
Euromonitor International's‘Premium Beauty and Personal Care in Nigeria report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Rising incomes and fashion awareness to drive demand for premium brands
Growing desire to reflect status among wealthier Nigerians
Fashionable image key to attracting status seeking consumers
2020 AND BEYOND
Affected products within premium beauty and personal care
Recovery and opportunities
COVID-19 impact on beauty and personal care
COVID-19 country impact
Sales driven by ongoing urbanisation and growth of young population
Limited purchasing power supports demand for mass brands
New product development limited by challenging economic situation
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT