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Market Research Report

Premium Beauty and Personal Care in Nigeria

Published by Euromonitor International Product code 649884
Published Content info 19 Pages
Delivery time: 1-2 business days
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Premium Beauty and Personal Care in Nigeria
Published: May 29, 2018 Content info: 19 Pages
Description

Premium products were hardest hit by falling demand in 2016 and 2017 as economic stagnation led to a shift towards cheaper brands. Non-essentials, especially in colour cosmetics, fragrances and skin care, were also affected by the economic crisis. Prior to the economic crisis, there had been a growing trend towards premiumisation (although mass brands dominated due to price sensitivity). More premium brands are becoming available in Nigeria in areas such as colour cosmetics, skin care.

Euromonitor International's Premium Beauty and Personal Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Sets/Kits, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CTNGpb

Table of Contents

Headlines

Prospects

Premium Beauty and Personal Care To Grow Strongly Due To Economic Recovery

Growth of Middle and Upper Income Population To Stimulate Growth

Premium Fragrances Drive Sales in Nigeria

Competitive Landscape

Estee Lauder Leads Sales

Forever Living Ranks Second

International Brands Dominate

Category Data

  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Executive Summary

Beauty and Personal Care Posts Strong Growth

Economic Growth in 2017 Boosts Demand

Increasing Competition

Poor Economic Conditions Limit New Product Launches in 2017

Economic Stability Expected To Drive Growth Over Forecast Period

Market Data

  • Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Definitions

Sources

    • Summary 1 Research Sources
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