Market Research Report
Premium Beauty and Personal Care in Nigeria
|Published by||Euromonitor International||Product code||649884|
|Published||Content info||19 Pages
Delivery time: 1-2 business days
|Premium Beauty and Personal Care in Nigeria|
|Published: May 29, 2018||Content info: 19 Pages||
Premium products were hardest hit by falling demand in 2016 and 2017 as economic stagnation led to a shift towards cheaper brands. Non-essentials, especially in colour cosmetics, fragrances and skin care, were also affected by the economic crisis. Prior to the economic crisis, there had been a growing trend towards premiumisation (although mass brands dominated due to price sensitivity). More premium brands are becoming available in Nigeria in areas such as colour cosmetics, skin care.
Euromonitor International's Premium Beauty and Personal Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Sets/Kits, Premium Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Premium Beauty and Personal Care To Grow Strongly Due To Economic Recovery
Growth of Middle and Upper Income Population To Stimulate Growth
Premium Fragrances Drive Sales in Nigeria
Estee Lauder Leads Sales
Forever Living Ranks Second
International Brands Dominate
Beauty and Personal Care Posts Strong Growth
Economic Growth in 2017 Boosts Demand
Poor Economic Conditions Limit New Product Launches in 2017
Economic Stability Expected To Drive Growth Over Forecast Period