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Market Research Report

Premium Beauty and Personal Care in Nigeria

Published by Euromonitor International Product code 649884
Published Content info 26 Pages
Delivery time: 1-2 business days
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Premium Beauty and Personal Care in Nigeria
Published: August 4, 2020 Content info: 26 Pages
Description

Following weak economic performance over the review period, the Nigerian economy is expected to recover over the forecast period, thus helping to drive demand for premium beauty and personal care, which has struggled in recent times. As incomes increase, particularly among women, there is expected to be strong demand in some beauty and personal care categories for premium products, with many middle/upper income consumers placing a high premium on appearance. As a result, the outlook for the cate...

Euromonitor International's‘Premium Beauty and Personal Care in Nigeria report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents
Product Code: CTNGpb

TABLE OF CONTENTS

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising incomes and fashion awareness to drive demand for premium brands

Growing desire to reflect status among wealthier Nigerians

Fashionable image key to attracting status seeking consumers

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Sales driven by ongoing urbanisation and growth of young population

Limited purchasing power supports demand for mass brands

New product development limited by challenging economic situation

CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024

CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

  • Table 7 Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
  • Table 12 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
  • Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
  • Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources
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