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Market Research Report

Premium Beauty and Personal Care in Nigeria

Published by Euromonitor International Product code 649884
Published Content info 19 Pages
Delivery time: 1-2 business days
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Premium Beauty and Personal Care in Nigeria
Published: June 10, 2019 Content info: 19 Pages
Description

Due to the slow economic growth in recent years, premium beauty and personal care category saw limited sales growth in 2018. However, the strong economic growth expected over the forecast period is set to stimulate improved volume sales in the category. Consumers often prefer premium brands due to their high quality and with the economy slated for fast growth, demand among consumers that were previously unable to afford premium beauty and personal care products due to low purchasing power is set.

Euromonitor International's Premium Beauty and Personal Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CTNGpb

Table of Contents

Headlines

Prospects

  • Premium Beauty and Personal Care Predicted To Grow Strongly
  • Status Level Seekers To Drive Growth
  • Price Stability To Drive Growth

Competitive Landscape

  • Estee Lauder Cos Inc Leads Premium Beauty and Personal Care
  • Direct Selling Player Forever Living Ranks Second
  • International Brands Remain Dominant

Category Data

  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Executive Summary

  • Rising Young Adult Population, Urbanisation Drive Beauty and Personal Care Growth
  • Beauty and Personal Care Performs Well in 2018 Despite Modest Economic Growth
  • Mass Brands Drive Demand Due To Low Purchasing Power
  • Challenging Economic Situation Suppresses New Product Development
  • Forecast Period Growth To Be Driven Mainly by Rising Disposable Incomes

Market Data

  • Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
  • Table 12 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
  • Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
  • Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Definitions

Sources

    • Summary 1 Research Sources
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