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Market Research Report

Beauty and Personal Care in Hong Kong, China

Published by Euromonitor International Product code 90968
Published Content info 113 Pages
Delivery time: 1-2 business days
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Beauty and Personal Care in Hong Kong, China
Published: May 11, 2018 Content info: 113 Pages
Description

In 2017, beauty and personal care value sales in Hong Kong registered strong growth compared to the sluggish growth in 2016. The major driver behind the sales leap was the return of mainland Chinese tourists, with inflows growing 3.9% after a 2-year slump, according to Hong Kong Tourism Board's 2017 statistics. The political dispute between China and South Korea regarding THAAD (Terminal High Altitude Area Defense), the US anti-ballistic missile defence system deployed in South Korea.

Euromonitor International's Beauty and Personal Care in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CTHK

Table of Contents

Executive Summary

Sales Recovered in 2017 Following the Rebound in Mainland Chinese Tourist Inflows

Air Pollution and Daily Stress Boost High-concentrate Solutions and Natural Care

L'oreal Hk Ltd and Estee Lauder Hk Ltd Lead Value Sales

Key Developments: Propolis, Fluid Sunscreen, Roll-on Perfumes and Hair Colourants

Positive Sales Outlook, With Direct Travel Links To Mainland Opening Soon

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Baby Wipes Leads Value Sales, Followed by Toiletries

Child-friendly Ingredients and Product Positioning Key

Competitive Landscape

Johnson & Johnson Consumer (hong Kong) Ltd Remains Dominant

Parents Place Higher Trust in European Imports for Safety Reasons

Category Data

  • Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
  • Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
  • Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
  • Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
  • Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
  • Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
  • Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
  • Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Body Wash/shower Gel Leads Sales With Healthy Growth Expected

Drugstores/parapharmacies Quickly Catch Up To Supermarkets

Competitive Landscape

Unilever Hong Kong Ltd and Reckitt Benckiser Hk Ltd Lead Sales Via Premiumisation

Niche Local Brands Increase Online Presence With "healthy Living" Positioning

Category Data

  • Table 21 Sales of Bath and Shower by Category: Value 2012-2017
  • Table 22 Sales of Bath and Shower by Category: % Value Growth 2012-2017
  • Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
  • Table 24 NBO Company Shares of Bath and Shower: % Value 2013-2017
  • Table 25 LBN Brand Shares of Bath and Shower: % Value 2014-2017
  • Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
  • Table 27 Forecast Sales of Bath and Shower by Category: Value 2017-2022
  • Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Sales Recover in 2017 Due To Rebound in Mainland Chinese Tourist Inflows

Demand for Matte Finish Expected To Increase To Block Air Pollutants

Competitive Landscape

L'oreal Hk Ltd and Estee Lauder Hk Ltd Lead Value Sales

"natural", "vegan" and "cruelty-free": Rising Buzzwords in Lip Care

Category Data

  • Table 30 Sales of Colour Cosmetics by Category: Value 2012-2017
  • Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
  • Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
  • Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
  • Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
  • Table 35 LBN Brand Shares of Eye Make-up: % Value 2014-2017
  • Table 36 LBN Brand Shares of Facial Make-up: % Value 2014-2017
  • Table 37 LBN Brand Shares of Lip Products: % Value 2014-2017
  • Table 38 LBN Brand Shares of Nail Products: % Value 2014-2017
  • Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
  • Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 42 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Deodorant Roll-ons Grows Rapidly, While Spray Type Still Generates Larger Sales

Scent Diversification Helps Deodorants Steal Sales From Fragrances

Competitive Landscape

Unilever Hong Kong Ltd Leads Company Sales; Nivea Remains Number One Brand

Deodorants From Super Premium Beauty Brands Hold Potential As Small Luxuries

Category Data

  • Table 43 Sales of Deodorants by Category: Value 2012-2017
  • Table 44 Sales of Deodorants by Category: % Value Growth 2012-2017
  • Table 45 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
  • Table 46 NBO Company Shares of Deodorants: % Value 2013-2017
  • Table 47 LBN Brand Shares of Deodorants: % Value 2014-2017
  • Table 48 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
  • Table 49 Forecast Sales of Deodorants by Category: Value 2017-2022
  • Table 50 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 51 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Headlines

Prospects

Weak Spending Confidence Among Local Consumers Holds Back Growth

Positive Women's Razors/blades Sales Offset by Decline in Women's Pre-shave

Competitive Landscape

Reckitt Benckiser Hk Ltd Continued To Lead in 2017

Premiumisation To Salon Care and "natural" Marketing To Regain Consumer Trust

Category Data

  • Table 52 Sales of Depilatories by Category: Value 2012-2017
  • Table 53 Sales of Depilatories by Category: % Value Growth 2012-2017
  • Table 54 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 55 NBO Company Shares of Depilatories: % Value 2013-2017
  • Table 56 LBN Brand Shares of Depilatories: % Value 2014-2017
  • Table 57 Forecast Sales of Depilatories by Category: Value 2017-2022
  • Table 58 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Headlines

Prospects

Fragrances Sales Heavily Depend on Mainland Chinese Purchases

Premium Women's Fragrances Continue To Lead and Grow Fastest in Sales

Competitive Landscape

Despite Niche Brand Launches, Mainstream Brands Continue To Lead Sales

Roll-ons Lower Customer Entry Barrier for Premium Niche Brands

Category Data

  • Table 59 Sales of Fragrances by Category: Value 2012-2017
  • Table 60 Sales of Fragrances by Category: % Value Growth 2012-2017
  • Table 61 NBO Company Shares of Fragrances: % Value 2013-2017
  • Table 62 LBN Brand Shares of Fragrances: % Value 2014-2017
  • Table 63 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
  • Table 64 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
  • Table 65 Forecast Sales of Fragrances by Category: Value 2017-2022
  • Table 66 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Headlines

Prospects

Environmental Concerns Push Up Demand for Healthy Protection Against Hair Damage

Colourants Grow Fast Along With Fast Fashion Trend

Competitive Landscape

Procter & Gamble Hk Ltd Leads Sales, Followed by L'oreal Hk Ltd

Competition Increases With New Entrants From Niche Or Non-hair Care Brands

Category Data

  • Table 67 Sales of Hair Care by Category: Value 2012-2017
  • Table 68 Sales of Hair Care by Category: % Value Growth 2012-2017
  • Table 69 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
  • Table 70 NBO Company Shares of Hair Care: % Value 2013-2017
  • Table 71 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
  • Table 72 LBN Brand Shares of Hair Care: % Value 2014-2017
  • Table 73 LBN Brand Shares of Colourants: % Value 2014-2017
  • Table 74 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
  • Table 75 LBN Brand Shares of Styling Agents: % Value 2014-2017
  • Table 76 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
  • Table 77 Forecast Sales of Hair Care by Category: Value 2017-2022
  • Table 78 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 79 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Fragrances Dominates Value Sales, Although Growth Slows Down

Skin Care Expected To Grow Faster, With Toiletries Narrowing Gap To Fragrances

Internet Retailing and Curated Packages Help Tight Engagement With Male Consumers

Competitive Landscape

Gillette Leads Shaving; Gatsby Performs Strongly in Styling Agents

Category Data

  • Table 80 Sales of Men's Grooming by Category: Value 2012-2017
  • Table 81 Sales of Men's Grooming by Category: % Value Growth 2012-2017
  • Table 82 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 83 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
  • Table 84 NBO Company Shares of Men's Grooming: % Value 2013-2017
  • Table 85 LBN Brand Shares of Men's Grooming: % Value 2014-2017
  • Table 86 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
  • Table 87 Forecast Sales of Men's Grooming by Category: Value 2017-2022
  • Table 88 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022

Headlines

Prospects

Expensive Visits To the Dentist Drive Steady Growth of Oral Care Products

Electric Toothbrushes Grows Fastest; Denture Care Slowest

Competitive Landscape

Colgate-Palmolive Hk Ltd and Procter & Gamble Hk Ltd Dominate Value Sales

International Mass Brands Lead Over Private Label and Niche Brands

Category Data

  • Table 89 Sales of Oral Care by Category: Value 2012-2017
  • Table 90 Sales of Oral Care by Category: % Value Growth 2012-2017
  • Table 91 Sales of Toothbrushes by Category: Value 2012-2017
  • Table 92 Sales of Toothbrushes by Category: % Value Growth 2012-2017
  • Table 93 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
  • Table 94 NBO Company Shares of Oral Care: % Value 2013-2017
  • Table 95 LBN Brand Shares of Oral Care: % Value 2014-2017
  • Table 96 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
  • Table 97 LBN Brand Shares of Toothpaste: % Value 2014-2017
  • Table 98 Forecast Sales of Oral Care by Category: Value 2017-2022
  • Table 99 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 100 Forecast Sales of Toothbrushes by Category: Value 2017-2022
  • Table 101 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Headlines

Prospects

Sales Recover Following Rebound in Mainland Chinese Tourist Inflows

"anti-pollution" and "stress Relief" Drive Sales of Face Masks and Anti-agers

Competitive Landscape

L'oreal Hk Ltd and Estee Lauder Hk Ltd Lead Value Sales

Propolis: Buzzword Among Niche Brands

Category Data

  • Table 102 Sales of Skin Care by Category: Value 2012-2017
  • Table 103 Sales of Skin Care by Category: % Value Growth 2012-2017
  • Table 104 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 105 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 106 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 107 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 108 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 109 NBO Company Shares of Skin Care: % Value 2013-2017
  • Table 110 LBN Brand Shares of Skin Care: % Value 2014-2017
  • Table 111 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
  • Table 112 LBN Brand Shares of Anti-agers: % Value 2014-2017
  • Table 113 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
  • Table 114 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
  • Table 115 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
  • Table 116 Forecast Sales of Skin Care by Category: Value 2017-2022
  • Table 117 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Popularity of Outdoor Lifestyle Leads Consumers To Care About Sun Protection

Three Key Factors: Fluid, Coverage and Mini-pack

Competitive Landscape

Skin Care Players Steal Share From Traditional Sun Care Players

Category Data

  • Table 118 Sales of Sun Care by Category: Value 2012-2017
  • Table 119 Sales of Sun Care by Category: % Value Growth 2012-2017
  • Table 120 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
  • Table 121 NBO Company Shares of Sun Care: % Value 2013-2017
  • Table 122 LBN Brand Shares of Sun Care: % Value 2014-2017
  • Table 123 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
  • Table 124 Forecast Sales of Sun Care by Category: Value 2017-2022
  • Table 125 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 126 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Sales Strongly Recover Due To Return of Mainland Chinese Tourists

Premium Products Dominate Value Sales Over Mass Products

Colour Cosmetics Grows Fast Due To "value for Money" Luxury Experience

Competitive Landscape

L'oreal Hk Ltd and Estee Lauder Hk Ltd Sales Leap With Strong Premium Portfolios

Category Data

  • Table 127 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
  • Table 128 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 129 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
  • Table 130 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
  • Table 131 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 132 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Mass Sales Relatively Immune To Mainlanders Due To Consistent Local Consumption

Mass Sales of Face Masks Boosted by Affordable Prices for High-concentrate Solutions

Discount Competition Bottoms Out; Service Premiumisation Needed To Sustain Sales

Competitive Landscape

Procter & Gamble, Johnson & Johnson and Unilever Dominate Mass Sales With Wide Brand Portfolios

Category Data

  • Table 133 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
  • Table 134 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 135 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
  • Table 136 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
  • Table 137 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 138 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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