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Market Research Report

Alcoholic Drinks in Japan

Published by Euromonitor International Product code 94413
Published Content info 65 Pages
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Alcoholic Drinks in Japan
Published: July 25, 2019 Content info: 65 Pages
Description

The Japanese alcoholic drinks market witnessed declining volumes in 2018 as it suffered from consumer budget-consciousness and rising health-awareness. Traditionally strong areas of alcoholic drinks, such as shochu/soju, meanwhile, struggled to replenish their consumer bases with younger adult consumers. Nonetheless, growth areas remained, with the RTDs category benefiting from its compatibility with the trend towards consuming alcohol at home with meals, whiskies continuing to see growth support.

Euromonitor International's 'Alcoholic Drinks in Japan report 'offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: ADJP

Table of Contents

Executive Summary

  • Opportunities for Growth Despite Overall Decline
  • Emphasis on Innovation
  • Domestic Players Dominate
  • Ienomi Benefits Off-trade Channels
  • Changing Landscape

Market Background

  • Legislation
  • Table 1 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

Operating Environment

  • Contraband/parallel Trade
  • Duty Free
  • Cross-border/private Imports
  • Key New Product Launches
  • Outlook

Market Indicators

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Significant Revisions To Taxation
  • Potential for Craft Beer Development
  • Non Alcoholic Beer Sees Significant Activity

Competitive Landscape

  • Kirin Gains Ground on Leader
  • Multinationals Perform Well
  • Innovation in Non Alcoholic Beer
  • Category Background
  • Lager Price Band Methodology
    • Summary 2 Lager by Price Band 2018

Category Data

  • Table 18 Sales of Beer by Category: Total Volume 2013-2018
  • Table 19 Sales of Beer by Category: Total Value 2013-2018
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023
  • Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Headlines

Prospects

  • Growth Slowing
  • Potential To Tap Into Craft Trend
  • Rtds Posing A Growing Threat

Competitive Landscape

  • Nikka Whisky Distilling Maintains Dominance
  • Hard Cidre the Fastest-growing Major Brand
  • Premium Positioning for Imported Cider

Category Data

  • Table 33 Sales of Cider/Perry: Total Volume 2013-2018
  • Table 34 Sales of Cider/Perry: Total Value 2013-2018
  • Table 35 Sales of Cider/Perry: % Total Volume Growth 2013-2018
  • Table 36 Sales of Cider/Perry: % Total Value Growth 2013-2018
  • Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
  • Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
  • Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  • Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  • Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
  • Table 44 Forecast Sales of Cider/Perry: Total Volume 2018-2023
  • Table 45 Forecast Sales of Cider/Perry: Total Value 2018-2023
  • Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Headlines

Prospects

  • Rtds Benefiting From Overall Consumption Trends
  • Product Innovation Spurs Growth
  • Beer Price Increase Boosts Demand for Rtds

Competitive Landscape

  • Leaders Invest in Increased Production Capacity
  • Rivals See Strong Growth
  • Intensification of Competition

Category Data

  • Table 48 Sales of RTDS by Category: Total Volume 2013-2018
  • Table 49 Sales of RTDS by Category: Total Value 2013-2018
  • Table 50 Sales of RTDS by Category: % Total Volume Growth 2013-2018
  • Table 51 Sales of RTDS by Category: % Total Value Growth 2013-2018
  • Table 52 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
  • Table 53 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
  • Table 54 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 55 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 56 GBO Company Shares of RTDS: % Total Volume 2014-2018
  • Table 57 NBO Company Shares of RTDS: % Total Volume 2014-2018
  • Table 58 LBN Brand Shares of RTDS: % Total Volume 2015-2018
  • Table 59 Forecast Sales of RTDS by Category: Total Volume 2018-2023
  • Table 60 Forecast Sales of RTDS by Category: Total Value 2018-2023
  • Table 61 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
  • Table 62 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Headlines

Prospects

  • Whiskies Stands Out
  • Potential in Highballs and Craft
  • Difficult Times for Dominant Category

Competitive Landscape

  • Leaders Targeting Key Mixed Drink Trends
  • Tapping Into the Craft Trend
  • A Way Forward for Shochu Producers?
  • Category Background
  • Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
    • Summary 3 Benchmark Brands 2018

Category Data

  • Table 63 Sales of Spirits by Category: Total Volume 2013-2018
  • Table 64 Sales of Spirits by Category: Total Value 2013-2018
  • Table 65 Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 66 Sales of Spirits by Category: % Total Value Growth 2013-2018
  • Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
  • Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
  • Table 72 Sales of White Rum by Price Platform: % Total Volume 2013-2018
  • Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
  • Table 74 Sales of English Gin by Price Platform: % Total Volume 2013-2018
  • Table 75 Sales of Vodka by Price Platform: % Total Volume 2013-2018
  • Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
  • Table 77 GBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 78 NBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 79 LBN Brand Shares of Spirits: % Total Volume 2015-2018
  • Table 80 Forecast Sales of Spirits by Category: Total Volume 2018-2023
  • Table 81 Forecast Sales of Spirits by Category: Total Value 2018-2023
  • Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

  • Changes To Taxation
  • Need To Target Younger Adult Consumers
  • Nihon-wine Development

Competitive Landscape

  • Suntory Continues Share Expansion
  • Mercian Corp To Expand Domestic Wine Production
  • Takara Shuzo Gains the Lead in Sake

Category Data

  • Table 84 Sales of Wine by Category: Total Volume 2013-2018
  • Table 85 Sales of Wine by Category: Total Value 2013-2018
  • Table 86 Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 87 Sales of Wine by Category: % Total Value Growth 2013-2018
  • Table 88 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
  • Table 89 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
  • Table 90 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 91 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 92 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 93 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 94 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 95 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 96 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 97 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 98 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
  • Table 99 GBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 100 NBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 101 LBN Brand Shares of Champagne: % Total Volume 2015-2018
  • Table 102 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  • Table 103 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  • Table 104 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
  • Table 105 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
  • Table 106 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
  • Table 107 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
  • Table 108 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
  • Table 109 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
  • Table 110 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
  • Table 111 Forecast Sales of Wine by Category: Total Volume 2018-2023
  • Table 112 Forecast Sales of Wine by Category: Total Value 2018-2023
  • Table 113 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 114 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
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