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Market Research Report

Alcoholic Drinks in Japan

Published by Euromonitor International Product code 94413
Published Content info 69 Pages
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Alcoholic Drinks in Japan
Published: June 27, 2018 Content info: 69 Pages
Description

The Japanese alcoholic drinks market experienced stagnation in 2017, as it continued to suffer from the trend towards ienomi (drinking at home) amongst budget-conscious consumers. Beer was also hit by an amendment to liquor tax aimed at limiting retailer discounting, which led to a significant rise in prices. However, pockets of opportunity remained, especially in categories suited to home consumption and, particularly, drinking with meals. RTDs/high-strength premixes, whiskies, cider/perry and...

Euromonitor International's Alcoholic Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: ADJP

Table of Contents

Executive Summary

Stagnation With Pockets of Growth

Diversified Consumer Demand Blurring Lines

Domestic Manufacturers Remained Dominant in 2017

Supermarkets and Convenience Stores Increase Share

Legislation Amendments Are the Key To Future Development

Market Background

Legislation

  • Table 1 Number of On-trade Establishments by Type 2012-2017

Taxation and Duty Levies

  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2017

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

New Key Product Launches

    • Summary 1 Key New Product Developments 2017/2018

Market Indicators

  • Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

Market Data

  • Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
  • Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
  • Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
  • Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
  • Table 14 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Definitions

Sources

    • Summary 2 Research Sources

Headlines

Prospects

Decline Throughout the Review Period

High-alcohol Beer Appears As New Alternative To High-alcohol Rtds

Non-alcoholic Beer Market Revitalised

Competitive Landscape

Leading Brewers Retain Their Positions

Sapporo Breweries Stands Out

Category Background

Lager Price Band Methodology

    • Summary 3 Lager by Price Band 2017
  • Table 19 Number of Breweries 2012-2017

Category Data

  • Table 20 Sales of Beer by Category: Total Volume 2012-2017
  • Table 21 Sales of Beer by Category: Total Value 2012-2017
  • Table 22 Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 23 Sales of Beer by Category: % Total Value Growth 2012-2017
  • Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
  • Table 25 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 28 GBO Company Shares of Beer: % Total Volume 2013-2017
  • Table 29 NBO Company Shares of Beer: % Total Volume 2013-2017
  • Table 30 LBN Brand Shares of Beer: % Total Volume 2014-2017
  • Table 31 Forecast Sales of Beer by Category: Total Volume 2017-2022
  • Table 32 Forecast Sales of Beer by Category: Total Value 2017-2022
  • Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Headlines

Prospects

Cider/perry Remains Niche, But Locality Has Potential for Craft Developments

Increasing Presence of Rtds Threatens Cider/perry

Competitive Landscape

Domestic Players Continue To Dominate

Cider/perry Also Available Through On-trade Channels

Category Data

  • Table 35 Sales of Cider/Perry: Total Volume 2012-2017
  • Table 36 Sales of Cider/Perry: Total Value 2012-2017
  • Table 37 Sales of Cider/Perry: % Total Volume Growth 2012-2017
  • Table 38 Sales of Cider/Perry: % Total Value Growth 2012-2017
  • Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
  • Table 40 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
  • Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 42 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 43 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
  • Table 44 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
  • Table 45 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
  • Table 46 Forecast Sales of Cider/Perry: Total Volume 2017-2022
  • Table 47 Forecast Sales of Cider/Perry: Total Value 2017-2022
  • Table 48 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 49 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Headlines

Prospects

Intensive New Product Development Spurs Growth

Amendment To Liquor Tax Boosts Rtds Growth

Competitive Landscape

Top Two Aggressively Defend Their Positions

Asahi Breweries Ltd and Takara Shuzo Co Ltd Hold Double-digit Shares

Category Data

  • Table 50 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
  • Table 51 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
  • Table 52 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
  • Table 53 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
  • Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
  • Table 55 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
  • Table 56 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 57 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 58 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
  • Table 59 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
  • Table 60 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
  • Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
  • Table 62 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
  • Table 63 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
  • Table 64 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Headlines

Prospects

Whiskies Remains Stand-out Category

White Spirits Follows the Success of Whisky, and Craft Gin Is on the Rise

Shochu Struggles But Shochu Cocktail, Lemon Sour, Gains Popularity

Competitive Landscape

Suntory Retains the Lead

Takara Shuzo Co Ltd Follows Suntory

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 4 Benchmark Brands 2017

Category Data

  • Table 65 Sales of Spirits by Category: Total Volume 2012- 2017
  • Table 66 Sales of Spirits by Category: Total Value 2012-2017
  • Table 67 Sales of Spirits by Category: % Total Volume Growth 2012-2017
  • Table 68 Sales of Spirits by Category: % Total Value Growth 2012-2017
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
  • Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
  • Table 74 Sales of White Rum by Price Platform: % Total Volume 2012-2017
  • Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
  • Table 76 Sales of English Gin by Price Platform: % Total Volume 2012-2017
  • Table 77 Sales of Vodka by Price Platform: % Total Volume 2012-2017
  • Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
  • Table 79 GBO Company Shares of Spirits: % Total Volume 2013-2017
  • Table 80 NBO Company Shares of Spirits: % Total Volume 2013-2017
  • Table 81 LBN Brand Shares of Spirits: % Total Volume 2014-2017
  • Table 82 Forecast Sales of Spirits by Category: Total Volume 2017-2022
  • Table 83 Forecast Sales of Spirits by Category: Total Value 2017-2022
  • Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Headlines

Prospects

Ongoing Polarisation in Wine

Imported Wines Hold Larger Shares, While Nihon-wine Can Offer Added-value

Sake, the Largest Non-grape Wine, Continues To Struggle

Competitive Landscape

Suntory Wine International Ltd Retains the Lead

Hakutsuru Holds Top Spot in Sake

Category Data

  • Table 86 Sales of Wine by Category: Total Volume 2012-2017
  • Table 87 Sales of Wine by Category: Total Value 2012-2017
  • Table 88 Sales of Wine by Category: % Total Volume Growth 2012-2017
  • Table 89 Sales of Wine by Category: % Total Value Growth 2012-2017
  • Table 90 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
  • Table 91 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
  • Table 92 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 93 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 94 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 95 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 96 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 97 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 98 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
  • Table 99 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
  • Table 100 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
  • Table 101 GBO Company Shares of Champagne: % Total Volume 2013-2017
  • Table 102 NBO Company Shares of Champagne: % Total Volume 2013-2017
  • Table 103 LBN Brand Shares of Champagne: % Total Volume 2014-2017
  • Table 104 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
  • Table 105 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
  • Table 106 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
  • Table 107 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
  • Table 108 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
  • Table 109 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
  • Table 110 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
  • Table 111 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
  • Table 112 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
  • Table 113 Forecast Sales of Wine by Category: Total Volume 2017-2022
  • Table 114 Forecast Sales of Wine by Category: Total Value 2017-2022
  • Table 115 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 116 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
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