Market Research Report
Alcoholic Drinks in Japan
|Published by||Euromonitor International||Product code||94413|
|Published||Content info||65 Pages
Delivery time: 1-2 business days
|Alcoholic Drinks in Japan|
|Published: July 25, 2019||Content info: 65 Pages||
The Japanese alcoholic drinks market witnessed declining volumes in 2018 as it suffered from consumer budget-consciousness and rising health-awareness. Traditionally strong areas of alcoholic drinks, such as shochu/soju, meanwhile, struggled to replenish their consumer bases with younger adult consumers. Nonetheless, growth areas remained, with the RTDs category benefiting from its compatibility with the trend towards consuming alcohol at home with meals, whiskies continuing to see growth support.
Euromonitor International's 'Alcoholic Drinks in Japan report 'offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.