Retail Tissue in North Macedonia

Growth in retail tissue overall declined in terms of both current value and retail volume sales in 2019, mainly due to the high saturation of the largest product area, toilet paper. The growth that was achieved was a result of innovation, frequent new product launches and continued premiumisation, leading to higher unit prices. The overall performance of toilet paper determined the growth of retail tissue as a whole in 2019. The year also saw rising demand for premium retail tissue products, inc...

Euromonitor International's‘ Retail Tissue in North Macedonia report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail Tissue market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2020

List OF CONTENTS AND TABLES

HEADLINES

PRE-COVID-19 PERFORMANCE

Premiumisation continues in 2019, as consumers show greater interest in recycled toilet paper

Consumers warned against trend of using wipes instead of toilet paper as leading players fight for share through discount offers in 2019

Paloma retains its lead of retail tissue in 2019, boosting its reputation as an ecologically-aware company

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

• Table 1 Retail Sales of Tissue by Category: Value 2014-2019
• Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
• Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
• Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
• Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
• Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

New product launches and much media discussion contribute to rising environmental awareness among Macedonian consumers in 2019

Procter & Gamble and domestic company Alkaloid invest in production and innovation in 2019

Future growth of tissue and hygiene will be determined by a variety of factors already in place, with COVID-19 having only minimal impact

MARKET INDICATORS

• Table 7 Birth Rates 2014-2019
• Table 8 Infant Population 2014-2019
• Table 9 Female Population by Age 2014-2019
• Table 10 Total Population by Age 2014-2019
• Table 11 Households 2014-2019
• Table 12 Forecast Infant Population 2019-2024
• Table 13 Forecast Female Population by Age 2019-2024
• Table 14 Forecast Total Population by Age 2019-2024
• Table 15 Forecast Households 2019-2024

MARKET DATA

• Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
• Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
• Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
• Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
• Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
• Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
• Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
• Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
• Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

• Summary 1 Research Sources