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Market Research Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand

Published by Euromonitor International Product code 951751
Published Content info 28 Pages
Delivery time: 1-2 business days
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand
Published: July 24, 2020 Content info: 28 Pages
Description

E-vapour products remained the most established category within smokeless tobacco, e-vapour products and heated tobacco in New Zealand, with heated tobacco only emerging in the country at the end of the review period and smokeless tobacco (chewing tobacco, or products such as snus, which is placed under the upper lip), prohibited for import and sale and have been since 2009. However, snuff is legal but not commonly used and sales remained negligible in the country.

Euromonitor International's‘Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: TBNZtv

Table of Contents

HEADLINES

PRE-COVID-19 PERFORMANCE

Strong growth by e-vapour products continues to be driven by open vaping systems and e-liquids in 2019 as tobacco consumers search for longer-term affordability

Impressive triple-digit volume growth recorded by heated tobacco and tobacco heating devices in 2019 following first full year of sales

Competition intensifies within the dynamic e-vapour products in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

  • Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA

  • Table 2 Sales of Tobacco Heating Devices: Volume 2014-2019
  • Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
  • Table 4 Sales of Heated Tobacco: Volume 2014-2019
  • Table 5 Sales of Heated Tobacco: % Volume Growth 2014-2019
  • Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
  • Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
  • Table 8 NBO Company Shares of E-Vapour Products: % Value 2015-2019
  • Table 9 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
  • Table 10 Distribution of E-Vapour Products by Format: % Value 2014-2019
  • Table 11 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
  • Table 12 Distribution of Heated Tobacco by Format: % Volume 2014-2019
  • Table 13 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
  • Table 14 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
  • Table 15 Forecast Sales of Heated Tobacco: Volume 2019-2024
  • Table 16 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
  • Table 17 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
  • Table 18 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Smoking prevalence continues to decrease in 2019 in line with further strong increases in the price of some tobacco products, while others turn to illicit trade

Strong consolidation within tobacco in 2019, with restrictive operational measures leaving pricing strategies as the main differentiator for brands

E-vapour products and heated tobacco products offer strongest potential for growth over the forecast period in New Zealand

OPERATING ENVIRONMENT

Legislation

Legislative overview

    • Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

  • Table 19 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

  • Table 20 Sales of Tobacco by Category: Volume 2014-2019
  • Table 21 Sales of Tobacco by Category: Value 2014-2019
  • Table 22 Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 23 Sales of Tobacco by Category: % Value Growth 2014-2019
  • Table 24 Forecast Sales of Tobacco by Category: Volume 2019-2024
  • Table 25 Forecast Sales of Tobacco by Category: Value 2019-2024
  • Table 26 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
  • Table 27 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 2 Research Sources
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