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Market Research Report

Rtds in Brazil

Published by Euromonitor International Product code 960224
Published Content info 29 Pages
Delivery time: 1-2 business days
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Rtds in Brazil
Published: September 4, 2020 Content info: 29 Pages
Description

RTDs recorded an improved performance in total volume terms in 2019 compared to the previous year, although this performance was not as impressive as the one noted in 2016 following the country's economic crisis, when the lower price point of this category offered an attractive and affordable alternative and convenient option to spirits and wine spritzers. Despite their greater affordability, most RTDs available in Brazil have a higher ABV content than spirits or beer, but cost less per litre. T...

Euromonitor International's‘RTDs in Brazil report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents
Product Code: ADBRfa

TABLE OF CONTENTS

Euromonitor International

September 2020

List OF CONTENTS AND TABLES

HEADLINES

PRE-COVID-19 PERFORMANCE

RTDs records improvement in demand in 2019, but category unable to repeat impressive performance following recession

Recovery for spirit-based RTDs in 2019, supported by increasing demand for cocktails in Brazil

Cia Brasileira de Bebidas retains slim lead in 2019, but continues to come under pressure from dynamic smaller players

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

  • Table 1 Sales of RTDs by Category: Total Volume 2014-2019
  • Table 2 Sales of RTDs by Category: Total Value 2014-2019
  • Table 3 Sales of RTDs by Category: % Total Volume Growth 2014-2019
  • Table 4 Sales of RTDs by Category: % Total Value Growth 2014-2019
  • Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
  • Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
  • Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 9 GBO Company Shares of RTDs: % Total Volume 2015-2019
  • Table 10 NBO Company Shares of RTDs: % Total Volume 2015-2019
  • Table 11 LBN Brand Shares of RTDs: % Total Volume 2016-2019
  • Table 12 Forecast Sales of RTDs by Category: Total Volume 2019-2024
  • Table 13 Forecast Sales of RTDs by Category: Total Value 2019-2024
  • Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Increasing premiumisation noted in 2019 as local consumers continue to regain spending confidence in the years following the previous economic recession

While beer players dominate in 2019, competition between domestic and international players set to increase

Overall market unlikely to see tentative recovery until 2022 onwards, although niche segments set to experience early positive performances

CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024

CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

  • Table 16 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 2 Research Sources
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