Market Research Report
Rtds in Brazil
|Published by||Euromonitor International||Product code||960224|
|Published||Content info||29 Pages
Delivery time: 1-2 business days
|Rtds in Brazil|
|Published: September 4, 2020||Content info: 29 Pages||
RTDs recorded an improved performance in total volume terms in 2019 compared to the previous year, although this performance was not as impressive as the one noted in 2016 following the country's economic crisis, when the lower price point of this category offered an attractive and affordable alternative and convenient option to spirits and wine spritzers. Despite their greater affordability, most RTDs available in Brazil have a higher ABV content than spirits or beer, but cost less per litre. T...
Euromonitor International's‘RTDs in Brazil report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
List OF CONTENTS AND TABLES
RTDs records improvement in demand in 2019, but category unable to repeat impressive performance following recession
Recovery for spirit-based RTDs in 2019, supported by increasing demand for cocktails in Brazil
Cia Brasileira de Bebidas retains slim lead in 2019, but continues to come under pressure from dynamic smaller players
2020 AND BEYOND
Affected products within RTDs
Recovery and opportunities
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Increasing premiumisation noted in 2019 as local consumers continue to regain spending confidence in the years following the previous economic recession
While beer players dominate in 2019, competition between domestic and international players set to increase
Overall market unlikely to see tentative recovery until 2022 onwards, although niche segments set to experience early positive performances
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
Legal purchasing age and legal drinking age
TAXATION AND DUTY LEVIES
KEY NEW PRODUCT LAUNCHES
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT