Market Research Report
Rtds in Croatia
|Published by||Euromonitor International||Product code||960226|
|Published||Content info||24 Pages
Delivery time: 1-2 business days
|Rtds in Croatia|
|Published: September 4, 2020||Content info: 24 Pages||
There were no notable changes in RTDs in 2019. The main selling proposition for RTDs is convenience and this has not been resonating with consumers in Croatia, who enjoy mixing their own drinks during social occasions, customising the drinks to their own personal tastes. Also, adult consumers of legal drinking age with higher disposable incomes, who are the target group for RTDs, prefer specialist cocktails as opposed to standard mixed drinks as offered by RTDs.
Euromonitor International's‘RTDs in Croatia report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
List OF CONTENTS AND TABLES
RTDs remains restricted through limited choice and little uptake from consumers
Targeted millennial consumer base fails to get behind the marketing strategy
Bacardi & Co maintains lead with only significant brand in the segment
2020 AND BEYOND
Affected products within RTDs
Recovery and opportunities
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Craft variants, premiumisation and new product innovations drive trends in 2019
Leading and global players maintain the competitive status quo in 2019
Overall recovery expected, with spirits and craft products looking the most robust, and RTDs and cider/perry facing the biggest challenges
Legal purchasing age and legal drinking age
TAXATION AND DUTY LEVIES
KEY NEW PRODUCT LAUNCHES
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT