Cover Image
Market Research Report

Rtds in Croatia

Published by Euromonitor International Product code 960226
Published Content info 24 Pages
Delivery time: 1-2 business days
Price
Back to Top
Rtds in Croatia
Published: September 4, 2020 Content info: 24 Pages
Description

There were no notable changes in RTDs in 2019. The main selling proposition for RTDs is convenience and this has not been resonating with consumers in Croatia, who enjoy mixing their own drinks during social occasions, customising the drinks to their own personal tastes. Also, adult consumers of legal drinking age with higher disposable incomes, who are the target group for RTDs, prefer specialist cocktails as opposed to standard mixed drinks as offered by RTDs.

Euromonitor International's‘RTDs in Croatia report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents
Product Code: ADCRfa

TABLE OF CONTENTS

Euromonitor International

September 2020

List OF CONTENTS AND TABLES

HEADLINES

PRE-COVID-19 PERFORMANCE

RTDs remains restricted through limited choice and little uptake from consumers

Targeted millennial consumer base fails to get behind the marketing strategy

Bacardi & Co maintains lead with only significant brand in the segment

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

  • Table 1 Sales of RTDs by Category: Total Volume 2014-2019
  • Table 2 Sales of RTDs by Category: Total Value 2014-2019
  • Table 3 Sales of RTDs by Category: % Total Volume Growth 2014-2019
  • Table 4 Sales of RTDs by Category: % Total Value Growth 2014-2019
  • Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
  • Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
  • Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 9 GBO Company Shares of RTDs: % Total Volume 2015-2019
  • Table 10 NBO Company Shares of RTDs: % Total Volume 2015-2019
  • Table 11 LBN Brand Shares of RTDs: % Total Volume 2016-2019
  • Table 12 Forecast Sales of RTDs by Category: Total Volume 2019-2024
  • Table 13 Forecast Sales of RTDs by Category: Total Value 2019-2024
  • Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

Channel shifts

Seasonality

Category impact

Company reactions

COVID-19 country impact

Craft variants, premiumisation and new product innovations drive trends in 2019

Leading and global players maintain the competitive status quo in 2019

Overall recovery expected, with spirits and craft products looking the most robust, and RTDs and cider/perry facing the biggest challenges

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

  • Table 16 mber of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019(in HRK)

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 2 Research Sources
Back to Top