Alcoholic Drinks in Myanmar

This report analyses the market for alcoholic drinks in Myanmar. For the purposes of the study, the market has been defined as follows:

Euromonitor International's Alcoholic Drinks in Myanmar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Market insight: COVID-19 impact

Country insight: COVID-19 impact

Country insight: Pre-COVID-19

Socioeconomic trends

Logistics/infrastructure

Legislation

Taxation and duty levies

CHART 1 Alcoholic Drinks: Convenience Store

CHART 2 Alcoholic Drinks: Modern Grocery Retailer

MARKET DATA

• Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
• Table 2 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
• Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
• Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
• Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
• Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
• Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
• Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
• Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
• Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2014-2019
• Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
• Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
• Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
• Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
• Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

BEER

Pre-COVID-19 Performance

2020 and Beyond

CHART 3 Beer: Supermarket (a)

CHART 4 Beer: Supermarket (b)

Category Data

• Table 16 Sales of Beer by Category: Total Volume 2014-2019
• Table 17 Sales of Beer by Category: Total Value 2014-2019
• Table 18 Sales of Beer by Category: % Total Volume Growth 2014-2019
• Table 19 Sales of Beer by Category: % Total Value Growth 2014-2019
• Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
• Table 21 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
• Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
• Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
• Table 24 GBO Company Shares of Beer: % Total Volume 2015-2019
• Table 25 NBO Company Shares of Beer: % Total Volume 2015-2019
• Table 26 LBN Brand Shares of Beer: % Total Volume 2016-2019
• Table 27 Forecast Sales of Beer by Category: Total Volume 2019-2024
• Table 28 Forecast Sales of Beer by Category: Total Value 2019-2024
• Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
• Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

WINE

Pre-COVID-19 Performance

2020 and Beyond

CHART 5 Wine: Supermarket (a)

CHART 6 Wine: Supermarket (b)

Category Data

• Table 31 Sales of Wine by Category: Total Volume 2014-2019
• Table 32 Sales of Wine by Category: Total Value 2014-2019
• Table 33 Sales of Wine by Category: % Total Volume Growth 2014-2019
• Table 34 Sales of Wine by Category: % Total Value Growth 2014-2019
• Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2014-2019
• Table 36 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2014-2019
• Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
• Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
• Table 39 Forecast Sales of Wine by Category: Total Volume 2019-2024
• Table 40 Forecast Sales of Wine by Category: Total Value 2019-2024
• Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
• Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

SPIRITS

Pre-COVID-19 Performance

2020 and Beyond

CHART 7 Spirits: Supermarket (a)

CHART 8 Spirits: Supermarket (b)

Category Data

• Table 43 Sales of Spirits by Category: Total Volume 2014-2019
• Table 44 Sales of Spirits by Category: Total Value 2014-2019
• Table 45 Sales of Spirits by Category: % Total Volume Growth 2014-2019
• Table 46 Sales of Spirits by Category: % Total Value Growth 2014-2019
• Table 47 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2014-2019
• Table 48 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2014-2019
• Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
• Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
• Table 51 GBO Company Shares of Spirits: % Total Volume 2015-2019
• Table 52 NBO Company Shares of Spirits: % Total Volume 2015-2019
• Table 53 LBN Brand Shares of Spirits: % Total Volume 2016-2019
• Table 54 Forecast Sales of Spirits by Category: Total Volume 2019-2024
• Table 55 Forecast Sales of Spirits by Category: Total Value 2019-2024
• Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
• Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

CIDER/PERRY

Pre-COVID-19 Performance

2020 and Beyond

RTDS

Pre-COVID-19 Performance

2020 and Beyond

CHART 9 RTDs: Supermarket (a)

CHART 10 RTDs: Supermarket (b)