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Market Research Report

Spirits in Morocco

Published by Euromonitor International Product code 969956
Published Content info 33 Pages
Delivery time: 1-2 business days
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Spirits in Morocco
Published: November 5, 2020 Content info: 33 Pages
Description

Spirits saw another incremental increase in total volume sales in 2019. Players made a notable push to get more products into the marketplace in an effort to increase the popularity of spirits and that push has had a modicum of success. As a result, established brands were seeing more competition from other products like the Martini brand in vermouth. At the same time, while the popular domestic drink mahia rabi amrane ("other" spirits) continued to be the dominant spirits type consumed in Moroc...

Euromonitor International's Spirits in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: ADMOsp

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

HEADLINES

PRE-COVID-19 PERFORMANCE

Push to get more products into the marketplace, along with sponsored events and parties help boost interest and sales of spirits in 2019

Local companies, importers and retailers benefit from steps Moroccan government has taken to curb distribution of illicit spirits in 2019

While Chai Andrieux maintains a significant lead with its popular mahia, Pernod Richard gains ground in 2019 with numerous recognised brands in spirits

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

    • Summary 1 Benchmark Brands 2019

CATEGORY DATA

  • Table 1 Sales of Spirits by Category: Total Volume 2014-2019
  • Table 2 Sales of Spirits by Category: Total Value 2014-2019
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2014-2019
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 9 Sales of White Rum by Price Platform: % Total Volume 2014-2019
  • Table 10 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
  • Table 11 Sales of English Gin by Price Platform: % Total Volume 2014-2019
  • Table 12 Sales of Vodka by Price Platform: % Total Volume 2014-2019
  • Table 13 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
  • Table 14 GBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 15 NBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 16 LBN Brand Shares of Spirits: % Total Volume 2016-2019
  • Table 17 Forecast Sales of Spirits by Category: Total Volume 2019-2024
  • Table 18 Forecast Sales of Spirits by Category: Total Value 2019-2024
  • Table 19 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 20 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Ongoing efforts to curb illicit trade and promotion of the Green Moroccan plan boost prospects and productivity of local retailers, companies and importers in 2019

Groupe des Brasseries du Maroc remains the leading player with alcoholic drinks in 2019, with a monopoly in the largest category of beer

Post-pandemic, volume and value sales are set grow incrementally the forecast period, but CAGRs will be slower compared to that of the review period

CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024

CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

    • Summary 2 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

    • Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

  • Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

  • Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 23 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 24 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 32 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 4 Research Sources
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