Market Research Report
Spirits in Morocco
|Published by||Euromonitor International||Product code||969956|
|Published||Content info||33 Pages
Delivery time: 1-2 business days
|Spirits in Morocco|
|Published: November 5, 2020||Content info: 33 Pages||
Spirits saw another incremental increase in total volume sales in 2019. Players made a notable push to get more products into the marketplace in an effort to increase the popularity of spirits and that push has had a modicum of success. As a result, established brands were seeing more competition from other products like the Martini brand in vermouth. At the same time, while the popular domestic drink mahia rabi amrane ("other" spirits) continued to be the dominant spirits type consumed in Moroc...
Euromonitor International's Spirits in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
Push to get more products into the marketplace, along with sponsored events and parties help boost interest and sales of spirits in 2019
Local companies, importers and retailers benefit from steps Moroccan government has taken to curb distribution of illicit spirits in 2019
While Chai Andrieux maintains a significant lead with its popular mahia, Pernod Richard gains ground in 2019 with numerous recognised brands in spirits
2020 AND BEYOND
Affected products within spirits
Recovery and opportunities
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Ongoing efforts to curb illicit trade and promotion of the Green Moroccan plan boost prospects and productivity of local retailers, companies and importers in 2019
Groupe des Brasseries du Maroc remains the leading player with alcoholic drinks in 2019, with a monopoly in the largest category of beer
Post-pandemic, volume and value sales are set grow incrementally the forecast period, but CAGRs will be slower compared to that of the review period
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
Legal purchasing age and legal drinking age
TAXATION AND DUTY LEVIES
KEY NEW PRODUCT LAUNCHES
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT