Market Research Report
Wine in Morocco
|Published by||Euromonitor International||Product code||970021|
|Published||Content info||33 Pages
Delivery time: 1-2 business days
|Wine in Morocco|
|Published: November 5, 2020||Content info: 33 Pages||
Red wine continued to drive growth and accounts for the largest percentage of wine produced in Morocco. Trade contacts estimate that red wine comprised approximately 88% of category in 2019, three quarters of which is done off-trade, which allows for a huge opportunity to capture more market share by diversification. Overall, Moroccan grape production accelerated in 2018 and 2019 and the category benefited from this growth. Still grape wine performs very well in the country, where it is highly r...
Euromonitor International's Wine in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
Grape production continues to accelerate in Morocco, where red wine remains the most popular wine and on-trade sales benefit mostly from booming tourism in 2019
Sparkling wine, notably champagne, continues to gain the most traction in Morocco in 2019
Domestic producers continue to increase their volume and value shares in 2019, with Les Celliers de Meknes maintaining the top position in wine
2020 AND BEYOND
Affected products within wine
Recovery and opportunities
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Ongoing efforts to curb illicit trade and promotion of the Green Moroccan plan boost prospects and productivity of local retailers, companies and importers in 2019
Groupe des Brasseries du Maroc remains the leading player with alcoholic drinks in 2019, with a monopoly in the largest category of beer
Post-pandemic, volume and value sales are set grow incrementally the forecast period, but CAGRs will be slower compared to that of the review period
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
Legal purchasing age and legal drinking age
TAXATION AND DUTY LEVIES
KEY NEW PRODUCT LAUNCHES
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT