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Market Research Report

Wine in Morocco

Published by Euromonitor International Product code 970021
Published Content info 33 Pages
Delivery time: 1-2 business days
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Wine in Morocco
Published: November 5, 2020 Content info: 33 Pages
Description

Red wine continued to drive growth and accounts for the largest percentage of wine produced in Morocco. Trade contacts estimate that red wine comprised approximately 88% of category in 2019, three quarters of which is done off-trade, which allows for a huge opportunity to capture more market share by diversification. Overall, Moroccan grape production accelerated in 2018 and 2019 and the category benefited from this growth. Still grape wine performs very well in the country, where it is highly r...

Euromonitor International's Wine in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: ADMOwi

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

HEADLINES

PRE-COVID-19 PERFORMANCE

Grape production continues to accelerate in Morocco, where red wine remains the most popular wine and on-trade sales benefit mostly from booming tourism in 2019

Sparkling wine, notably champagne, continues to gain the most traction in Morocco in 2019

Domestic producers continue to increase their volume and value shares in 2019, with Les Celliers de Meknes maintaining the top position in wine

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

  • Table 1 Sales of Wine by Category: Total Volume 2014-2019
  • Table 2 Sales of Wine by Category: Total Value 2014-2019
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 10 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
  • Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
  • Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
  • Table 16 GBO Company Shares of Champagne: % Total Volume 2015-2019
  • Table 17 NBO Company Shares of Champagne: % Total Volume 2015-2019
  • Table 18 LBN Brand Shares of Champagne: % Total Volume 2016-2019
  • Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
  • Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
  • Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
  • Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
  • Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
  • Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
  • Table 25 Forecast Sales of Wine by Category: Total Volume 2019-2024
  • Table 26 Forecast Sales of Wine by Category: Total Value 2019-2024
  • Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Ongoing efforts to curb illicit trade and promotion of the Green Moroccan plan boost prospects and productivity of local retailers, companies and importers in 2019

Groupe des Brasseries du Maroc remains the leading player with alcoholic drinks in 2019, with a monopoly in the largest category of beer

Post-pandemic, volume and value sales are set grow incrementally the forecast period, but CAGRs will be slower compared to that of the review period

CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024

CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

    • Summary 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

    • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

  • Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

  • Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 31 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 40 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 3 Research Sources
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