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Market Research Report

Consumer Health in Russia

Published by Euromonitor International Product code 971576
Published Content info 111 Pages
Delivery time: 1-2 business days
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Consumer Health in Russia
Published: November 13, 2020 Content info: 111 Pages
Description

Consumer health is expected to see increased current value growth in 2020. The spread of the COVID-19 pandemic has fuelled growth of immunity-boosting vitamins and dietary supplements, as well as topical germicidals/antiseptics in the year. Sleep aids have also benefited from increased levels of stress and anxiety as a result of COVID-19, whilst sales of gauze, tape and other wound care were driven by consumers using these products to made masks to prevent the spread of the virus.

Euromonitor International's Consumer Health in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CHRU

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Sales decline following stockpiling in March 2020 due to COVID-19

Adult diclofenac no longer present due to weak control of Rx medicines

OTCPharm invests in products and promotion to lead the field in 2020

RECOVERY AND OPPORTUNITIES

Investment in advertising, promotion and new product development to drive growth

Aspirin to see an improved performance, whilst generics limit acetaminophen's growth

Efficacy over naturalness for price-sensitive consumers of systemic analgesics

CATEGORY DATA

  • Table 11 Sales of Analgesics by Category: Value 2015-2020
  • Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Low disposable incomes and free flu vaccines impact demand in 2020

Companies support nasal sprays and decongestant drops with innovation

GSK Consumer Healthcare leads with its wide and well-supported brand portfolio

RECOVERY AND OPPORTUNITIES

Low disposable incomes and substitution suppress future growth

Flu vaccinations and preference for effective pharmaceutical substances impact demand

Family, friends and pharmacists play a key role in the choice of allergy care brand

CATEGORY DATA

  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Digestive remedies unaffected by COVID-19 in 2020

Seasonality and geography influence the demand for diarrhoeal remedies

International players lead with investment in new products and promotional activity

RECOVERY AND OPPORTUNITIES

Low disposable incomes and competition from Rx drugs constrain value growth

Busy lifestyles and new products to support future growth of antacids

On-the-go formats cater to time-pressed consumers

CATEGORY DATA

  • Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Dynamic growth of topical germicidals/antiseptics in 2020 due to COVID-19

Impact of declining disposable incomes

Bayer retains its lead despite further share loss in 2020

RECOVERY AND OPPORTUNITIES

Further, consistent value growth expected to 2025

Marketing and promotion to remain competitive

CATEGORY DATA

  • Table 29 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Rising tobacco prices and heath awareness drive growth in 2020

Nicotine-free substitutes dampen demand, whilst NRT gum offers distraction from addiction and convenience

Johnson & Johnson dominates sales in 2020

RECOVERY AND OPPORTUNITIES

Health and finance concerns to drive sales, although growth dampened by competition from other products

Weak promotional activity and lack of innovation expected

CATEGORY INDICATORS

  • Table 36 Number of Smokers by Gender 2015-2020

CATEGORY DATA

  • Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Increased stress and economic worries due to COVID-19 drive value growth

Traditional calming remedies and vitamins and dietary supplements hamper growth

OTCPharm leverages on familiar and trusted brand names to retain a clear lead

RECOVERY AND OPPORTUNITIES

Impact of COVID-19 to boost future sales

Herbal teas and vitamins and dietary supplements to constrain future growth

No major shifts in the competitive landscape expected

CATEGORY DATA

  • Table 43 Sales of Sleep Aids: Value 2015-2020
  • Table 44 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 47 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Growing exposure to electronic devices results in more eye problems

Standard eye care continues to lead and outperforms allergy eye care

Johnson & Johnson leads with its wide product portfolio in 2020

RECOVERY AND OPPORTUNITIES

Future value growth constrained by shift to cheaper products

Format preferences and company investment to continue

Higher prices to result in further volume decline for allergy eye care

CATEGORY DATA

  • Table 49 Sales of Eye Care by Category: Value 2015-2020
  • Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 51 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts sales of gauze, tape and other wound care in 2020

Consumers prefer to buy components separately rather than replace first aid kits

Internationals lead with promotional activity and product development

RECOVERY AND OPPORTUNITIES

Further demand for convenient sticking plasters/adhesive bandages

Paul Hartmann offers innovation in a stagnant category to remain ahead of the field

Children will remain the main target consumers

CATEGORY DATA

  • Table 55 Sales of Wound Care by Category: Value 2015-2020
  • Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Vitamins and dietary supplements are "nice to have" rather than essential products

Promotion, advertising and new product development boost sales of vitamin D

Bayer leads a fragmented category in 2020

RECOVERY AND OPPORTUNITIES

Limited growth potential compounded by negative economic conditions

Potential shift to cheaper vitamins

Stagnation of pregnancy vitamins expected

CATEGORY DATA

  • Table 61 Sales of Vitamins by Category: Value 2015-2020
  • Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 64 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Increasingly healthy lifestyles and the outbreak of COVID-19 boost sales

Trendy fish oils/omega fatty acids

Evalar leads a highly fragmented category

RECOVERY AND OPPORTUNITIES

Economic impact of COVID-19 set to constrain future growth

Products without clear health benefits to record further decline

Promotion and advertising to boost sales of glucosamine

CATEGORY DATA

  • Table 68 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

More sophisticated understanding and approach to weight management

Rising obesity rate has the potential to weaken the high seasonality of demand

Herbalife International leads with its popular Formula 1 brand

RECOVERY AND OPPORTUNITIES

Focus on health and wellness, rather than simply weight loss, to influence sales

Meal replacement players are well placed to ride out official healthy living push

International players leverage brand recognition and trust to dominate value shares

CATEGORY DATA

  • Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

E-commerce sales record strong growth due to COVID-19 in 2020

Greater product awareness and shift in consumer perception

Sport-Express leads a fragmented competitive landscape

RECOVERY AND OPPORTUNITIES

Growth potential impacted by focus on essential products following COVID-19

Potential for sports nutrition for younger consumers

E-commerce will open up sports nutrition to more consumers

CATEGORY DATA

  • Table 81 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Consumer preference for pharmaceutical substances over natural products

Herbal/traditional dietary supplements sales driven by new products

Mondelez Rus leads with its strong brand awareness and wide distribution

RECOVERY AND OPPORTUNITIES

Limited financial resources and demand for quick results to impact sales

Herbal digestive remedies to benefit from lower sales base and new products

Mondelez Rus is well placed to retain its leading position

CATEGORY DATA

  • Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Low disposable incomes and scepticism over health benefits hit sales

Demographic trends undermine the growth potential

Bayer leads with its popular, well-supported brands

RECOVERY AND OPPORTUNITIES

Sales impacted by declining purchasing power

Unfavourable demographic situation to influence manufacturers' focus

Bayer to lead with strong brands, promotional support and contractual agreements with pharmacies

CATEGORY DATA

  • Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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