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PUBLISHER: Euromonitor International | PRODUCT CODE: 1369409

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1369409

Consumer Health in the Philippines

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Positive sales growth was registered across most categories of consumer health in the Philippines in 2023 as the strong focus on health and wellbeing that has spread among the population since the peak of the COVID-19 pandemic continued to spur consumer demand, supporting volume and value growth. In particular, herbal/traditional products and vitamins and supplements supported significant uplift in demand due to spreading knowledge that these types of products have been identified as offering ge...

Euromonitor International's Consumer Health in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CHPH

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2018-2023
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMER

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

ANALGESICS IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Sales of analgesics supported by spreading consumer awareness
  • Labelling laws drive innovation as companies seek to compete on ingredients
  • Selling multiple analgesics as part of a kit becomes increasingly popular

PROSPECTS AND OPPORTUNITIES

  • Generics set to become increasingly important in analgesics in the Philippines
  • Return to pre-pandemic lifestyles and daily routines support sales growth in analgesics
  • Population ageing a major factor underpinning positive growth projections for analgesics

CATEGORY DATA

  • Table 12 Sales of Analgesics by Category: Value 2018-2023
  • Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
  • Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
  • Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Active ingredients remain on the frontline of the marketing battle
  • Local brands remain in the lead due to their familiarity among local consumers
  • Inclusion of citrus fruits and Vitamin C is commonplace in cough and cold remedies

PROSPECTS AND OPPORTUNITIES

  • Lack of innovation set to inhibit category growth
  • Shift towards products with a more natural positioning set to gain ground
  • Generics expected to gain ground due to the harsh economic situation

CATEGORY DATA

  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Smaller, more convenient packs draw the attention of local consumers
  • International brands face increasing challenges from local rivals
  • Higher levels of education among local consumers support sales growth

PROSPECTS AND OPPORTUNITIES

  • Motion sickness remedies to continue benefiting from the return of travel and tourism
  • Rising health awareness among local consumers to continue supporting sales growth
  • Emerging lifestyle factors set to continue boosting demand for digestive remedies

CATEGORY DATA

  • Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Return to pre-pandemic lifestyles boost demand for dermatologicals
  • Low consumer awareness of hydrocortisone, panthenol and other ingredients
  • Taboos surrounding common skin complaints contribute to low levels of self-medication

PROSPECTS AND OPPORTUNITIES

  • High birth rate and baby boom to boost growth in nappy (diaper) rash treatments
  • E-Commerce to alleviate the embarrassment of consumers
  • Recovery of travel and tourism to support sales growth in some categories

CATEGORY DATA

  • Table 30 Sales of Dermatologicals by Category: Value 2018-2023
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Demand continues to rise as more Philippine smokers choose to quit
  • Higher awareness among expatriates drives the development of the category
  • Pressure to quit smoking continues to mount, supporting sales growth in the category

PROSPECTS AND OPPORTUNITIES

  • More competition from heated tobacco products and other alternatives to cigarettes
  • Expansion of product range following the success of Nicorette
  • Rising tobacco taxes present opportunities for sales growth

CATEGORY INDICATORS

  • Table 37 Number of Smokers by Gender 2018-2023

CATEGORY DATA

  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

SLEEP AIDS IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Melatonin-based Vicks ZzzQuil Natura Sleep is launched in the Philippines ahead of global rollout
  • The increasingly stressful lifestyles of local consumers support demand for sleep aids
  • Consumers become more interested in melatonin during the post-pandemic era

PROSPECTS AND OPPORTUNITIES

  • Further growth ahead for sleep aids, an underdeveloped OTC category
  • New product development set to focus on innovative delivery formats
  • Increasingly intense lifestyles and prominence of BPO to fuel demand for sleep aids

CATEGORY DATA

  • Table 44 Sales of Sleep Aids: Value 2018-2023
  • Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
  • Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

EYE CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Rising demand for eye care supported by increased screen time
  • New product development remains a major feature of eye care in the Philippines
  • Shift towards preventative eye care presents challenges and opportunities

PROSPECTS AND OPPORTUNITIES

  • Shift towards remote working likely to support sales growth in eye care
  • Prevention better than cure set to emerge as a key theme in eye care
  • Prevalence of preventable eye conditions set to support sales growth

CATEGORY DATA

  • Table 50 Sales of Eye Care by Category: Value 2018-2023
  • Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
  • Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
  • Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
  • Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Rising interest in keeping a first aid kit at home continues to support sales growth
  • Return to pre-pandemic daily routines beneficial for wound care sales
  • Innovation continues to focus on the development of antimicrobial wound care products

PROSPECTS AND OPPORTUNITIES

  • A favourable scenario and strong basis for wound care to continue developing
  • Expansion of the core product range presents opportunities for strong sales growth
  • Innovation set to become more important as competition intensifies

CATEGORY DATA

  • Table 56 Sales of Wound Care by Category: Value 2018-2023
  • Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
  • Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
  • Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
  • Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Vitamin supplementation increasingly commonplace in the Philippines
  • Competition intensifies as category players focus more on marketing
  • Vitamin D gains ground due to its reputation for supporting coverage from illness

PROSPECTS AND OPPORTUNITIES

  • Immune support to emerge as a key marketing positioning during the post-pandemic era
  • Vitamin C likely to benefit from rising consumer interest in sodium ascorbate
  • E-Commerce set to become more important in the expansion of product ranges

CATEGORY DATA

  • Table 62 Sales of Vitamins by Category: Value 2018-2023
  • Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Probiotic supplements continues to gain ground as gut health comes into focus
  • Ginseng booms as rising interest in South Korean culture boosts consumer awareness
  • Various manufacturers are rebranding their ingredients as being positive for heart health

PROSPECTS AND OPPORTUNITIES

  • Dietary supplements that target eye health to register rapid growth in demand
  • Probiotics set to continue gaining ground as consumers look to boost overall health
  • Rising importance of e-commerce in the distribution of dietary supplements

CATEGORY DATA

  • Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • OTC obesity, slimming teas and meal replacement continue to gain ground
  • New product development and marketing crucial in weight management and wellbeing
  • Cultural factors motivate Philippine women to maintain a healthy weight

PROSPECTS AND OPPORTUNITIES

  • Lifestyle factors to continue contributing to positive growth projections
  • Broader range of products likely to result in an expansion of the consumer base
  • Popularity of holistic approach to weight loss presents challenges and opportunities

CATEGORY DATA

  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Rising interest in sports and fitness provides basis for sales of sports nutrition
  • Health and wellness attributes prove increasingly crucial for supporting demand
  • E-commerce continues to gain ground consumers demand convenience

PROSPECTS AND OPPORTUNITIES

  • Expansion of consumer base set to spur sales growth in the category
  • Increasing pressure to look muscular and slim among young men to prove crucial
  • Casual rather than committed consumer base could present challenges

CATEGORY DATA

  • Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Herbal/traditional products benefits from focus on complementary medicine
  • Virgin coconut oil remains a popular choice as consumers favour natural products
  • Herbal/traditional products increasingly seen as medicinal

PROSPECTS AND OPPORTUNITIES

  • Emerging products based on traditional remedies set to generate rising sales
  • Wider consumer trends favourable for a continuation of positive sales growth
  • Expanding distribution set to make herbal/traditional products more widely available

CATEGORY DATA

  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Innovative delivery formats such as drops and syrups remain very common
  • Natural products to the fore as consumers seek to reduce the potential for harm
  • Strong demand as parents look to minimise the risk of viral infection

PROSPECTS AND OPPORTUNITIES

  • Ther wider variety of products on offer set to underpin strong sales growth
  • Innovation set to be leveraged as category players seek to tap into rising demand
  • Paediatric probiotic supplements set to gain ground as gut health remains in focus

CATEGORY DATA

  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
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+32-2-535-7543

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Christine Sirois

Manager - Americas

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