Market Research Report
Debit Cards in Japan
|Published by||Euromonitor International||Product code||971637|
|Published||Content info||22 Pages
Delivery time: 1-2 business days
|Debit Cards in Japan|
|Published: November 12, 2020||Content info: 22 Pages||
Financial cards, including debit cards, benefitted from the popularity of the government's points-back campaign for cashless payments that was running in 2019-2020. Consumers were able to earn rebates of 2% or 5% on purchases through points built up by using non-cash payment methods. The move, part of the government's drive towards a cashless society, but also designed to help offset the effects of a new consumption tax that was introduced in October 2019, led to an increase in payments made wit...
Euromonitor International's Debit Card Transactions in Japan report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Commercial Debit Card Transactions, Personal Debit Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
Cashless payments benefit from the government's rebate scheme
Non-cash payments also driven by hygiene reasons during the pandemic
Debit cards still a relatively small niche, but opportunities exist for consumers with low/no credit rating
RECOVERY AND OPPORTUNITIES
Further growth expected for debit cards over the forecast period
Cash will continue to generate competition for debit card payments...
...as will other financial cards and new concepts like digital payments
COVID-19 impact on consumer payments
COVID-19 country impact
Declining transactions value for credit cards in 2020, with only debit cards seeing positive growth
Government cashless payments scheme helps drive point-of-sale adoption of non-cash payment technology
Loyalty programmes and reward schemes remain popular among Japanese consumers
What next for consumer payments?
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT