 |
Market Research Report
Consumer Health in Morocco |
||||||
| Published by | Euromonitor International | Product code | 972713 | ||||
| Published | Content info | 107 Pages Delivery time: 1-2 business days |
|||||
| Price |
|
||||||
| Consumer Health in Morocco | ||
| Published: November 18, 2020 | Content info: 107 Pages |
|
The COVID-19 pandemic is expected to have a considerable impact on consumer health in Morocco in 2020 as consumer purchasing adapts according to the drastic changes in consumer lifestyles, habits, and behaviours. As consumers react to the uncertainty of the future of the pandemic, with claims that the pandemic could continue for two or more years, many consumers have become more proactive than reactive in their buying habits, initially stockpiling early in the 2020 and then ensuring sufficient s...
Euromonitor International's Consumer Health in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
MARKET DATA
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
KEY DATA FINDINGS
2020 IMPACT
COVID-19 intensifies growth of acetaminophen as consumers avoid ibuprofen
Local player Bottu continues to lead category thanks to surge in demand for paracetamol
Losses for ibuprofen products as consumers fear negative health effects
RECOVERY AND OPPORTUNITIES
Combination products to decline as topical analgesics is set to grow
Generic products to benefit from government backing
Self-medication to support growth in category as parapharmacies become more common
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 provokes stockpiling as consumers prepare for future uncertainty
Galenica Laboratoires SA retains leadership despite increasing pressure from generics
Local companies continue to dominate as government favours local pharmaceutical manufacturing
RECOVERY AND OPPORTUNITIES
Growth suppressed as government warns of dangers of products in this category
Recent flu epidemics and COVID-19 to support growth in cough, cold and allergy (hay fever) remedies
Self-medication is growing as Moroccan consumers become more comfortable with OTC products
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Research shows that products in digestive remedies do not affect COVID-19
Government health warnings hinder growth in digestive remedies
Category leader Maphar suffers drop in shares as GSK Consumer Healthcare performs well thanks to new brands
RECOVERY AND OPPORTUNITIES
Government health warnings and withdrawals will continue to affect competitive landscape
Modern lifestyles and poor diets helping digestive remedies to grow in Morocco
Both locals and tourists suffer from low hygiene standards
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Topical germicidals/antiseptics are the big winners in 2020 as consumers stockpile to prepare for uncertain future
Laprophan retains leadership thanks to top brands and wide range of products
Maphar set to lose value share due to product withdrawal and decline in demand for Kenta
RECOVERY AND OPPORTUNITIES
COVID-19 will continue to drive growth in category as consumers fear long-term effects
Dermatologicals to benefit from positive macroeconomic trends
Parapharmacies and internet retailing continue to eat into pharmacies' share
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 disrupts consumer buying habits, as Moroccans move away from non-essential purchases
Availability and price to be key factors in NRT smoking cessation aids during COVID-19 pandemic
Pierre Fabre SA Laboratoires to retain monopoly status in category
RECOVERY AND OPPORTUNITIES
Long-term effects of COVID-19 will continue to constrain growth
Category to expand as new brands chip away at Pierre Fabre SA Laboratoires' monopoly
Concerns about vaping could lead e-smokers to NRT smoking cessation aids
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
2020 to see growth in sleep aids as COVID-19 keeps Moroccan consumers up at night
Sothema to retain leadership thanks to affordable brands as second-place Maphar also increases share
Bionature increases share to become significant player as consumers bypass doctors
RECOVERY AND OPPORTUNITIES
Effects of COVID-19 to linger into forecast period
Sleep aids with natural ingredients are expected to perform well as consumers fear side effects
Doctors can be an effective marketing tool to propel the sales of sleep aids
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Eye care to record strong growth as consumer stockpiling drives demand
Sothema to retain its leadership as leading players see shares boosted by COVID-19
Eye care to grow as one of the most visible and accessible categories in consumer health
RECOVERY AND OPPORTUNITIES
Effects of COVID-19 to linger, continuing to support demand for eye care in the coming years
Excessive use of electronic devices leads to development of eye problems
Medical caravans in Morocco increase brand awareness in eye care
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 to suppress growth in wound care as consumers must stay indoors
Despite constrained growth in the category, leading players retain their positions with well-known brands
Imported brands enter the category, chipping away at brand leaders' value shares
RECOVERY AND OPPORTUNITIES
Practicality and affordability are key factors in consumer decision making in wound care
Wound care to continue growing in Morocco
Increasing interest in sports and fitness boosts wound care usage in Morocco
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 puts spotlight on immunity boosters, leading to surge in demand for vitamins in 2020
Bayer to retain its lead in 2020 despite increasing pressure from smaller players
Laprophan to gain shares thanks to growing interest in vitamin C
RECOVERY AND OPPORTUNITIES
Multivitamins to drive development in category despite higher price positioning
Vitamins will continue to grow as hectic lifestyles and poor eating habits take their toll on Moroccan consumers
E-commerce increases consumer awareness and boosts sales of vitamins
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Increased demand for dietary supplements in times of COVID-19 met by innovative distribution partnerships
Despite decreased value share, GSK will continue to lead dietary supplements as Laprophan settles for second place
Imported brands and e-commerce put pressure on category leaders
RECOVERY AND OPPORTUNITIES
Growing taste for natural and organic ingredients to stimulate growth in the coming years
Parapharmacies and e-commerce to support continued growth in dietary supplements
Ginseng and paediatric vitamins and dietary supplements to drive growth in the forecast period
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Consumers piling on the lbs in Morocco's strict lockdown, stimulating growth in weight management and wellbeing
Forte Pharma SA, Laboratoires maintains lead despite growing competition from smaller players
International brands maintain strong presence in weight management and wellbeing in 2020
RECOVERY AND OPPORTUNITIES
Hectic lifestyles and rising awareness to drive forecast period growth in weight management and wellbeing
Fears over diabetes to stimulate growth in the coming years
Penetration remains low as home remedies still popular amongst Moroccans
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Strict COVID-19 lockdown measures in Morocco to suppress growth of sports nutrition
E-commerce supports sales of sports nutrition during lockdown
Weider Global Nutrition LLC retains leadership thanks to brand recognition and availability
RECOVERY AND OPPORTUNITIES
Lack of advertising in Moroccan sports nutrition as word of mouth is effective
Sports non-protein products continue to outshine sports protein products as sports nutrition continues to grow in Morocco
International brands continue to dominate sports nutrition
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 provokes stockpiling of immunity-boosting products
Mondelez Maroc to retain leadership in category thanks to widely recognised successful brands
Varied distribution to support growth of category in 2020
RECOVERY AND OPPORTUNITIES
Lasting tradition of home-made remedies will continue to support herbal/traditional products
Lack of regulation in the category makes development and growth easy
Room for innovation and development in herbal/traditional products
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 fears drive changes in consumer purchasing habits
Paediatric consumer health boosted by new product development in 2020 from international brands
Maphar Laboratoires benefits from wide range and strong brands
RECOVERY AND OPPORTUNITIES
Growth expected in paediatric consumer health as consumers put their hands in their pockets for quality products
Innovation focuses on child-friendly formats to make paediatric consumer health more convenient
Underdeveloped advertising in the category could stimulate growth moving forward
CATEGORY DATA
