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Market Research Report
Consumer Health in Pakistan |
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| Published by | Euromonitor International | Product code | 972715 | ||||
| Published | Content info | 80 Pages Delivery time: 1-2 business days |
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| Consumer Health in Pakistan | ||
| Published: November 20, 2020 | Content info: 80 Pages |
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Consumer health is expected to see higher current value growth in 2020 than was seen the previous year. One of the factors driving growth in this year is COVID-19. As news about the virus emerged and the country went into lockdown, consumers began panic-buying in March, stockpiling certain consumer health products, such as analgesics, cough, cold and allergy (hay fever) remedies, immunity-boosting vitamins and dietary supplements, for fear of shortages.
Euromonitor International's Consumer Health in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
MARKET DATA
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
KEY DATA FINDINGS
2020 IMPACT
A shift in favour of essential OTC medication leads a to surge in demand for analgesics amidst COVID-19 panic
Due to the tendency to self-medicate, chemists and pharmacies play an ever more important role in marketing efforts
GSK Consumer Healthcare continues to lead analgesics in 2020
RECOVERY AND OPPORTUNITIES
Price controls are expected to ensure affordability of OTC drugs, a key factor in driving growth in analgesics
Growing confidence in self-medication will contribute to growth in analgesics
Growing demand for OTC analgesics is expected to lead to greater investment in marketing and innovation
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
In a climate of uncertainty, consumers remain loyal to brands and remedies they already know
Combination products is the most dynamic product area in 2020
Procter & Gamble maintains its lead in 2020
RECOVERY AND OPPORTUNITIES
Pollution in urban areas is anticipated to continue to drive demand for cough, cold and allergy (hay fever) remedies
Channel expansion will make products more widely available
Demand for remedies for instant relief is anticipated to grow with increasing urbanisation
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads consumers to opt for packaged digestive remedies instead of home remedies
Urban lifestyles lead to digestive problems
Major multinationals benefit from strong brand development and extensive distribution
RECOVERY AND OPPORTUNITIES
Laxatives and antacids are expected to remain high in demand due to emerging lifestyle trends
Convenience and instant relief are anticipated to be key for product success
Major multinationals will benefit from strong brand development and extensive distribution
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has minimal impact on dermatologicals in 2020
2020 sees the share of e-commerce increase as a result of the lockdown
Selsun medicated shampoo gives Abbott the lead
RECOVERY AND OPPORTUNITIES
Growing consumer emphasis on beauty presents opportunities for new product development
Increasing onus on brand development strategies
Increasing urbanisation and hygiene awareness is anticipated to drive demand for dermatologicals in the forecast period
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has minimal impact on wound care
Major international brands benefit from local distributors
Uniferoz continues to lead wound care in 2020
RECOVERY AND OPPORTUNITIES
Growing population and fitness trend are anticipated to have a positive impact on sales
International brands with local manufacturing capabilities are expected to continue to gain value share
Local brands may have opportunities in rural areas
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 concerns boost vitamins sales
Healthcare professionals exert key influence on demand
International brands continue to dominate in vitamins
RECOVERY AND OPPORTUNITIES
Increasing urbanisation will create conditions for expansion
Potential amongst older consumers
Smaller players likely to target less affluent consumers
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts sales of packaged dietary supplements
Growing awareness of nutritional requirements
Merck holds a strong lead
RECOVERY AND OPPORTUNITIES
Major manufacturers expected to target consumer base expansion
Fitness trend is anticipated to boost demand
Age-related problems will boost demand for dietary supplements
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has limited effect on weight management and wellbeing in 2020
Increase in obesity presents opportunities
Getz Pharma retains the lead in weight management and wellbeing in 2020
RECOVERY AND OPPORTUNITIES
Growing emphasis on personal appearance and grooming
Domestic companies expected to target less affluent consumers
Distribution expansion set to play key role
CATEGORY DATA
PROSPECTS
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts sales of herbal/traditional products in 2020
Concerns about OTC products boost demand
Local players benefit from long-standing traditions
RECOVERY AND OPPORTUNITIES
Herbal/traditional trend is anticipated to exert a growing influence on positioning
Foreign players have their work cut out to compete
Changes in regulatory environment will support branded herbal/traditional products sales
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts paediatric health products sales in 2020
High birth rate and rising health-awareness support growth
Foreign multinationals benefit from consumer trust
RECOVERY AND OPPORTUNITIES
Prescriptions of paediatric vitamins and dietary supplements to raise awareness
Urbanisation is anticipated to boost demand
Innovation expected during the forecast period
CATEGORY DATA
