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Market Research Report

Consumer Health in Pakistan

Published by Euromonitor International Product code 972715
Published Content info 80 Pages
Delivery time: 1-2 business days
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Consumer Health in Pakistan
Published: November 20, 2020 Content info: 80 Pages
Description

Consumer health is expected to see higher current value growth in 2020 than was seen the previous year. One of the factors driving growth in this year is COVID-19. As news about the virus emerged and the country went into lockdown, consumers began panic-buying in March, stockpiling certain consumer health products, such as analgesics, cough, cold and allergy (hay fever) remedies, immunity-boosting vitamins and dietary supplements, for fear of shortages.

Euromonitor International's Consumer Health in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CHPK

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

A shift in favour of essential OTC medication leads a to surge in demand for analgesics amidst COVID-19 panic

Due to the tendency to self-medicate, chemists and pharmacies play an ever more important role in marketing efforts

GSK Consumer Healthcare continues to lead analgesics in 2020

RECOVERY AND OPPORTUNITIES

Price controls are expected to ensure affordability of OTC drugs, a key factor in driving growth in analgesics

Growing confidence in self-medication will contribute to growth in analgesics

Growing demand for OTC analgesics is expected to lead to greater investment in marketing and innovation

CATEGORY DATA

  • Table 11 Sales of Analgesics by Category: Value 2015-2020
  • Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

In a climate of uncertainty, consumers remain loyal to brands and remedies they already know

Combination products is the most dynamic product area in 2020

Procter & Gamble maintains its lead in 2020

RECOVERY AND OPPORTUNITIES

Pollution in urban areas is anticipated to continue to drive demand for cough, cold and allergy (hay fever) remedies

Channel expansion will make products more widely available

Demand for remedies for instant relief is anticipated to grow with increasing urbanisation

CATEGORY DATA

  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads consumers to opt for packaged digestive remedies instead of home remedies

Urban lifestyles lead to digestive problems

Major multinationals benefit from strong brand development and extensive distribution

RECOVERY AND OPPORTUNITIES

Laxatives and antacids are expected to remain high in demand due to emerging lifestyle trends

Convenience and instant relief are anticipated to be key for product success

Major multinationals will benefit from strong brand development and extensive distribution

CATEGORY DATA

  • Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has minimal impact on dermatologicals in 2020

2020 sees the share of e-commerce increase as a result of the lockdown

Selsun medicated shampoo gives Abbott the lead

RECOVERY AND OPPORTUNITIES

Growing consumer emphasis on beauty presents opportunities for new product development

Increasing onus on brand development strategies

Increasing urbanisation and hygiene awareness is anticipated to drive demand for dermatologicals in the forecast period

CATEGORY DATA

  • Table 29 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has minimal impact on wound care

Major international brands benefit from local distributors

Uniferoz continues to lead wound care in 2020

RECOVERY AND OPPORTUNITIES

Growing population and fitness trend are anticipated to have a positive impact on sales

International brands with local manufacturing capabilities are expected to continue to gain value share

Local brands may have opportunities in rural areas

CATEGORY DATA

  • Table 35 Sales of Wound Care by Category: Value 2015-2020
  • Table 36 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 37 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 38 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 39 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 concerns boost vitamins sales

Healthcare professionals exert key influence on demand

International brands continue to dominate in vitamins

RECOVERY AND OPPORTUNITIES

Increasing urbanisation will create conditions for expansion

Potential amongst older consumers

Smaller players likely to target less affluent consumers

CATEGORY DATA

  • Table 41 Sales of Vitamins by Category: Value 2015-2020
  • Table 42 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 43 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 44 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 45 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 46 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts sales of packaged dietary supplements

Growing awareness of nutritional requirements

Merck holds a strong lead

RECOVERY AND OPPORTUNITIES

Major manufacturers expected to target consumer base expansion

Fitness trend is anticipated to boost demand

Age-related problems will boost demand for dietary supplements

CATEGORY DATA

  • Table 48 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 49 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 50 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 51 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 52 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 53 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has limited effect on weight management and wellbeing in 2020

Increase in obesity presents opportunities

Getz Pharma retains the lead in weight management and wellbeing in 2020

RECOVERY AND OPPORTUNITIES

Growing emphasis on personal appearance and grooming

Domestic companies expected to target less affluent consumers

Distribution expansion set to play key role

CATEGORY DATA

  • Table 55 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

PROSPECTS

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts sales of herbal/traditional products in 2020

Concerns about OTC products boost demand

Local players benefit from long-standing traditions

RECOVERY AND OPPORTUNITIES

Herbal/traditional trend is anticipated to exert a growing influence on positioning

Foreign players have their work cut out to compete

Changes in regulatory environment will support branded herbal/traditional products sales

CATEGORY DATA

  • Table 61 Sales of Herbal/Traditional Products: Value 2015-2020
  • Table 62 Sales of Herbal/Traditional Products: % Value Growth 2015-2020
  • Table 63 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 64 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 65 Forecast Sales of Herbal/Traditional Products: Value 2020-2025
  • Table 66 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts paediatric health products sales in 2020

High birth rate and rising health-awareness support growth

Foreign multinationals benefit from consumer trust

RECOVERY AND OPPORTUNITIES

Prescriptions of paediatric vitamins and dietary supplements to raise awareness

Urbanisation is anticipated to boost demand

Innovation expected during the forecast period

CATEGORY DATA

  • Table 67 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 68 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 69 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 70 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 71 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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