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Market Research Report

Consumer Health in Peru

Published by Euromonitor International Product code 972716
Published Content info 106 Pages
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Consumer Health in Peru
Published: November 18, 2020 Content info: 106 Pages
Description

COVID-19 will boost demand for consumer health products in 2020, with slightly higher current value growth expected as a result. As news about the virus emerged in the Peru, with the first case hitting the country in March 2020, consumers began panic-buying, causing sales of a range of products related to the virus to increase. The demand for winter products, such as cold and flu medicines, spiked much sooner than usual, as did prescription products for chronic diseases, with consumers ensuring...

Euromonitor International's Consumer Health in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CHPU

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Headaches for suppliers of ibuprofen in 2020, as consumers avoid these products over COVID-19 fears

Panadol continues to lead in analgesics in 2020, with Kitadol also seeing strong growth

Analgesics continues to be helped by high levels of self-medication in 2020

RECOVERY AND OPPORTUNITIES

Brand loyalty will be increasingly important into forecast period

Branded players will fight back against strengthening private label

Changes for generic analgesics expected into forecast period

CATEGORY DATA

  • Table 12 Sales of Analgesics by Category: Value 2015-2020
  • Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 impacts cough, cold and allergy products in 2020, due to lockdown restrictions

Halls still the leading brand in 2020, with wide portfolio and strong promotional activity

Bayer boosts sales due to COVID-19 fears

RECOVERY AND OPPORTUNITIES

Private label could be a threat, backed by the Intercorp Retail Group

High levels of self-medication in cough, cold and allergy products expected into forecast period

Allergies will affect around half of Peruvians by 2050, though government looks to combat respiratory problems

CATEGORY DATA

  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures boost sales of laxative products

GSK's Sal de Andrews leads digestive remedies

Tea products show potential as digestive remedies in 2020

RECOVERY AND OPPORTUNITIES

Sales of digestive remedies products may vary by region into the forecast period

Natural/herbal products expected to see growth in coming years

Government committed to dealing with stomach diseases and disorders

CATEGORY DATA

  • Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown reduces demand for dermatological products in 2020 as consumers stay at home

ABL Pharma Peru continues to lead dermatologicals in 2020, while Farmindustria and Genomma Lab also perform well

Healthy growth recorded by generics in topical antifungals in 2020

RECOVERY AND OPPORTUNITIES

Dermatological products with natural ingredients expected to see increase in popularity into forecast period

High temperatures see proliferation of insects and higher levels of fungal infections

Despite players' investments in advertising, pharmacists' advice at point of sale can still be key

CATEGORY DATA

  • Table 30 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

NRT smoking cessation aids continues to decline in Peru in 2020

GSK Consumer Healthcare remains the only player present in NRT smoking cessation aids

E-cigarettes an increasingly popular way to cut down on smoking

RECOVERY AND OPPORTUNITIES

Higher smoking rates and possible new laws on tobacco product advertising could help NRT smoking cessation aids into forecast period

E-cigarettes will remain a major competitor into the forecast period

Social media a possible means of spreading the word about NRT smoking cessation aids?

CATEGORY DATA

  • Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 stress causes slew of sleep problems, boosting sleep aid sales in 2020

Corporacion Arion, Alegia Corp and Inkanatural lead very fragmented sleep aids

Popularity boost for Just and Wawasana as companies focus on herbal remedies

RECOVERY AND OPPORTUNITIES

Demand for natural products means herbal/traditional products will continue dominate sleep aids into forecast period

Sleep aid sales will continue to be dominated by small players into forecast period

Daily stress and digital devices cause insomnia and will drive need for sleep aids going forward, despite increasing turn to therapy

CATEGORY DATA

  • Table 43 Sales of Sleep Aids: Value 2015-2020
  • Table 44 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 47 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown boosts sales of eye care products in 2020 as screen time increases

Strict regulations in eye care in Peru limits growth in 2020

Leading player Johnson & Johnson's brand Visine increases its value share

RECOVERY AND OPPORTUNITIES

Limited opportunity for allergy eye care sales to see strong growth into forecast period

Increasing marketing in eye care could provide an opportunity in coming years

Eye care demand will continue to be boosted by exposure to computers and mobiles

CATEGORY DATA

  • Table 49 Sales of Eye Care by Category: Value 2015-2020
  • Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 51 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 likely to dampen demand for wound care, as consumers stay at home

Distribuidora Continental 6, 3M Peru and Beiersdorf remain the main players in 2020

Plasters useful for avoiding blisters caused by certain types of footwear

RECOVERY AND OPPORTUNITIES

Despite maturity and lack of major innovation, wound care will continue to grow into forecast period

Sticking plasters/adhesive bandages slightly more dynamic than gauze, tape and other wound care

Players likely to remain reluctant to invest in advertising campaigns

CATEGORY DATA

  • Table 55 Sales of Wound Care by Category: Value 2015-2020
  • Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 increases interest in vitamins in 2020

Bayer leads vitamins in Peru in 2020, while imports dominate sales

Multivitamins keep top position in Peru, attracting consumers with their ease of use

RECOVERY AND OPPORTUNITIES

New innovations expected to increase interest in vitamins into forecast period

Branded players are expected to face increasing competition from private label and generic products

Consumers will seek assurances over safety and effectiveness, while increasing temperatures drive demand in coming years

CATEGORY DATA

  • Table 61 Sales of Vitamins by Category: Value 2015-2020
  • Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 64 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts sales of dietary supplements in 2020, particularly lower cost products

Collagen represents an opportunity to grow in 2020

Vitador launches new heart and joint products and looks to capitalise on InRetail distribution

RECOVERY AND OPPORTUNITIES

Pharmaceutical Chemical College warns about possible removal of contraindications and warnings on product labelling

Direct sellers Omnilife and Herbalife will continue to lead dietary supplements

Peru will continue pushing the use of maca into the forecast period

CATEGORY DATA

  • Table 68 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

FuXion looking to collagen-based beauty powders and benefits from strong online presence in 2020

Herbalife using influencers to attract consumers in 2020

Abbott Laboratorios remains the major player in weight management and wellbeing

RECOVERY AND OPPORTUNITIES

Weight management could be a key tool in the fight against obesity into forecast period

Government's octagon food warning labels will continue to enjoy success into the forecast period

Direct selling will remain a major contributor to weight management and wellbeing sales in coming years

CATEGORY DATA

  • Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown reduces demand for sports nutrition products, though the most serious athletes continue training

Magnus the leading brand and Lab Nutrition the leading player in 2020, while Gloria disrupts sports protein RTD

Increasing levels of internet retailing in sports nutrition in 2020

RECOVERY AND OPPORTUNITIES

Vegan products will become more widely available into forecast period, along with more personalised products

Companies will look to raise awareness of the benefits of their products to a wider audience into forecast period

Potential for sports nutrition as consumers increasingly turn to healthy lifestyles and more exercise

CATEGORY DATA

  • Table 81 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts demand for preventative herbal/traditional products, though key distribution channels will be impacted

International brands will lead an extremely fragmented landscape in 2020

Local brands also going down the direct selling route in 2020

RECOVERY AND OPPORTUNITIES

Internet sales could provide opportunities for smaller and local players to distribute their products into forecast period

Consumers are traditionally comfortable with natural products, but health trends will provide a further boost

Peruvian ingredients represent an opportunity for companies into the forecast period

CATEGORY DATA

  • Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 limits sales through some distribution channels, though increase in sales of paediatric cough/cold remedies and vitamins maintains strong growth

Recognised and well-established brands continue to lead in paediatric consumer health in 2020

Players find it hard to adapt their products for paediatric consumer health in 2020

RECOVERY AND OPPORTUNITIES

Government looking to reduce anaemia levels among Peruvian children in coming years

Aggressive advertising expected to boost sales of paediatric products into forecast period

Vitador plans to promote its collagen products in paediatric consumer health

CATEGORY DATA

  • Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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