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Market Research Report
Consumer Health in Peru |
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| Published by | Euromonitor International | Product code | 972716 | ||||
| Published | Content info | 106 Pages Delivery time: 1-2 business days |
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| Consumer Health in Peru | ||
| Published: November 18, 2020 | Content info: 106 Pages |
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COVID-19 will boost demand for consumer health products in 2020, with slightly higher current value growth expected as a result. As news about the virus emerged in the Peru, with the first case hitting the country in March 2020, consumers began panic-buying, causing sales of a range of products related to the virus to increase. The demand for winter products, such as cold and flu medicines, spiked much sooner than usual, as did prescription products for chronic diseases, with consumers ensuring...
Euromonitor International's Consumer Health in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
MARKET DATA
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
KEY DATA FINDINGS
2020 IMPACT
Headaches for suppliers of ibuprofen in 2020, as consumers avoid these products over COVID-19 fears
Panadol continues to lead in analgesics in 2020, with Kitadol also seeing strong growth
Analgesics continues to be helped by high levels of self-medication in 2020
RECOVERY AND OPPORTUNITIES
Brand loyalty will be increasingly important into forecast period
Branded players will fight back against strengthening private label
Changes for generic analgesics expected into forecast period
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 impacts cough, cold and allergy products in 2020, due to lockdown restrictions
Halls still the leading brand in 2020, with wide portfolio and strong promotional activity
Bayer boosts sales due to COVID-19 fears
RECOVERY AND OPPORTUNITIES
Private label could be a threat, backed by the Intercorp Retail Group
High levels of self-medication in cough, cold and allergy products expected into forecast period
Allergies will affect around half of Peruvians by 2050, though government looks to combat respiratory problems
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Lockdown measures boost sales of laxative products
GSK's Sal de Andrews leads digestive remedies
Tea products show potential as digestive remedies in 2020
RECOVERY AND OPPORTUNITIES
Sales of digestive remedies products may vary by region into the forecast period
Natural/herbal products expected to see growth in coming years
Government committed to dealing with stomach diseases and disorders
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 lockdown reduces demand for dermatological products in 2020 as consumers stay at home
ABL Pharma Peru continues to lead dermatologicals in 2020, while Farmindustria and Genomma Lab also perform well
Healthy growth recorded by generics in topical antifungals in 2020
RECOVERY AND OPPORTUNITIES
Dermatological products with natural ingredients expected to see increase in popularity into forecast period
High temperatures see proliferation of insects and higher levels of fungal infections
Despite players' investments in advertising, pharmacists' advice at point of sale can still be key
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
NRT smoking cessation aids continues to decline in Peru in 2020
GSK Consumer Healthcare remains the only player present in NRT smoking cessation aids
E-cigarettes an increasingly popular way to cut down on smoking
RECOVERY AND OPPORTUNITIES
Higher smoking rates and possible new laws on tobacco product advertising could help NRT smoking cessation aids into forecast period
E-cigarettes will remain a major competitor into the forecast period
Social media a possible means of spreading the word about NRT smoking cessation aids?
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 stress causes slew of sleep problems, boosting sleep aid sales in 2020
Corporacion Arion, Alegia Corp and Inkanatural lead very fragmented sleep aids
Popularity boost for Just and Wawasana as companies focus on herbal remedies
RECOVERY AND OPPORTUNITIES
Demand for natural products means herbal/traditional products will continue dominate sleep aids into forecast period
Sleep aid sales will continue to be dominated by small players into forecast period
Daily stress and digital devices cause insomnia and will drive need for sleep aids going forward, despite increasing turn to therapy
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 lockdown boosts sales of eye care products in 2020 as screen time increases
Strict regulations in eye care in Peru limits growth in 2020
Leading player Johnson & Johnson's brand Visine increases its value share
RECOVERY AND OPPORTUNITIES
Limited opportunity for allergy eye care sales to see strong growth into forecast period
Increasing marketing in eye care could provide an opportunity in coming years
Eye care demand will continue to be boosted by exposure to computers and mobiles
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 likely to dampen demand for wound care, as consumers stay at home
Distribuidora Continental 6, 3M Peru and Beiersdorf remain the main players in 2020
Plasters useful for avoiding blisters caused by certain types of footwear
RECOVERY AND OPPORTUNITIES
Despite maturity and lack of major innovation, wound care will continue to grow into forecast period
Sticking plasters/adhesive bandages slightly more dynamic than gauze, tape and other wound care
Players likely to remain reluctant to invest in advertising campaigns
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 increases interest in vitamins in 2020
Bayer leads vitamins in Peru in 2020, while imports dominate sales
Multivitamins keep top position in Peru, attracting consumers with their ease of use
RECOVERY AND OPPORTUNITIES
New innovations expected to increase interest in vitamins into forecast period
Branded players are expected to face increasing competition from private label and generic products
Consumers will seek assurances over safety and effectiveness, while increasing temperatures drive demand in coming years
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts sales of dietary supplements in 2020, particularly lower cost products
Collagen represents an opportunity to grow in 2020
Vitador launches new heart and joint products and looks to capitalise on InRetail distribution
RECOVERY AND OPPORTUNITIES
Pharmaceutical Chemical College warns about possible removal of contraindications and warnings on product labelling
Direct sellers Omnilife and Herbalife will continue to lead dietary supplements
Peru will continue pushing the use of maca into the forecast period
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
FuXion looking to collagen-based beauty powders and benefits from strong online presence in 2020
Herbalife using influencers to attract consumers in 2020
Abbott Laboratorios remains the major player in weight management and wellbeing
RECOVERY AND OPPORTUNITIES
Weight management could be a key tool in the fight against obesity into forecast period
Government's octagon food warning labels will continue to enjoy success into the forecast period
Direct selling will remain a major contributor to weight management and wellbeing sales in coming years
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 lockdown reduces demand for sports nutrition products, though the most serious athletes continue training
Magnus the leading brand and Lab Nutrition the leading player in 2020, while Gloria disrupts sports protein RTD
Increasing levels of internet retailing in sports nutrition in 2020
RECOVERY AND OPPORTUNITIES
Vegan products will become more widely available into forecast period, along with more personalised products
Companies will look to raise awareness of the benefits of their products to a wider audience into forecast period
Potential for sports nutrition as consumers increasingly turn to healthy lifestyles and more exercise
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts demand for preventative herbal/traditional products, though key distribution channels will be impacted
International brands will lead an extremely fragmented landscape in 2020
Local brands also going down the direct selling route in 2020
RECOVERY AND OPPORTUNITIES
Internet sales could provide opportunities for smaller and local players to distribute their products into forecast period
Consumers are traditionally comfortable with natural products, but health trends will provide a further boost
Peruvian ingredients represent an opportunity for companies into the forecast period
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 limits sales through some distribution channels, though increase in sales of paediatric cough/cold remedies and vitamins maintains strong growth
Recognised and well-established brands continue to lead in paediatric consumer health in 2020
Players find it hard to adapt their products for paediatric consumer health in 2020
RECOVERY AND OPPORTUNITIES
Government looking to reduce anaemia levels among Peruvian children in coming years
Aggressive advertising expected to boost sales of paediatric products into forecast period
Vitador plans to promote its collagen products in paediatric consumer health
CATEGORY DATA
