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Market Research Report

Consumer Health in Tunisia

Published by Euromonitor International Product code 972720
Published Content info 83 Pages
Delivery time: 1-2 business days
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Consumer Health in Tunisia
Published: November 18, 2020 Content info: 83 Pages
Description

One major impact on consumer health in Tunisia, in light of COVID-19, is the negative affect on consumer spending power, with economists believing that purchasing power declined 30% in Q2 2020. Therefore, Tunisians are expected to become increasingly price-sensitive due to economic conditions in the country and the impacts from COVID-19. However, on a positive note, the trend for self-medication continues to grow in the country, which supports most sub-categories in consumer health. This trend i...

Euromonitor International's Consumer Health in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CHTU

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Analgesics continues to show healthy growth thanks to Tunisian consumers' preference for self-medication

NSAID adult naproxen gains in popularity, but acetaminophen preferred to treat children

Sanofi-Aventis Pharma Tunisie maintains lead, as analgesics remains dominated by locally-manufactured international brands

RECOVERY AND OPPORTUNITIES

Analgesics set to see continued healthy growth due to strong category drivers

Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario

Current trends expected to continue, although innovation may come from global players

CATEGORY DATA

  • Table 11 Sales of Analgesics by Category: Value 2015-2020
  • Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Category supported by a number of factors, from self-medication trend to high levels of pollution

Declining consumer spending power restricts innovation and trading down is expected

UPSA, Laboratoires maintains lead by advertising on French television and internet channels to overcome Tunisian ad ban

RECOVERY AND OPPORTUNITIES

Ongoing sales driven by seasonal ailments, pollution levels, and COVID-19

Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario

Price-sensitive consumers calling for affordable options

CATEGORY DATA

  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Digestive remedies benefits from COVID-19, due to virus symptoms, raised levels of stress and lockdown eating

Domestic production ramps up to meet demand and negate the need for imports

Teriak Laboratoires Tunisie maintains lead, as domestic manufacturers continue to reap benefits

RECOVERY AND OPPORTUNITIES

Ongoing growth from same drivers, with some acceleration anticipated due to COVID-19

Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario

Opportunities for smaller domestic brands to develop herbal variants

CATEGORY DATA

  • Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Dermatologicals sees little impact from COVID-19, with a healthy ongoing forecast

Brand owners sell existing stock at affordable prices to meet needs of price-sensitive consumers

Laboratoires Opalia Tunisie maintains lead thanks to wide product portfolio and high production capacity

RECOVERY AND OPPORTUNITIES

Ongoing growth driven by higher prevalence of self-care amongst Tunisian consumers

Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario

Little innovation expected as players focus on keeping products affordable whilst raising brand awareness

CATEGORY DATA

  • Table 29 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Wound care sees little impact from COVID-19 as small ongoing growth continues

Imported brands still drive value growth, but domestic production would ramp up volume sales at affordable prices

Kingflex maintains its lead thanks to Bandlux brand being a household name synonymous with wound care

RECOVERY AND OPPORTUNITIES

Opportunities for local manufacturers to enter category with cheaper domestic products

Scope for innovation to add more dynamism to wound care

Growth in wound care stable due to essential nature of products

CATEGORY DATA

  • Table 35 Sales of Wound Care by Category: Value 2015-2020
  • Table 36 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 37 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 38 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 39 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sales of vitamin D stimulated by consumers seeking immune-boosting vitamins

Vitamins face challenges from lower consumer spending power and not being seen as essential items by Tunisians

UPSA, Laboratoires maintains its lead thanks to strong brand recognition and wide availability

RECOVERY AND OPPORTUNITIES

Government continues to raise awareness of health and wellbeing, stimulating ongoing sales in vitamins

Innovation in new formulations expected from leading players

Affordable pricing needed to appeal to consumers with lower spending power

CATEGORY DATA

  • Table 41 Sales of Vitamins by Category: Value 2015-2020
  • Table 42 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 43 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 44 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 45 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 46 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Dietary supplements supported by ongoing medical recommendations and could benefit from COVID-19

Strict advertising controls imposed by Ministry of Health seen to make exceptions for leading multinationals

Pierre Fabre SA, Laboratoires maintains lead with Tardyferon, while multinationals benefit from local distribution

RECOVERY AND OPPORTUNITIES

Dietary supplements continues to be supported with medical recommendations, with self-medication further boosted by COVID-19

Innovation expected in probiotics and specific formulations to meet consumer trends

Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario

CATEGORY DATA

  • Table 48 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 49 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 50 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 51 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 52 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 53 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Weight management sees steady growth as overweight consumers become more health aware

Image-conscious consumers continue to drive demand

3Chene Tunisie maintains lead thanks to ongoing success in weight loss supplements

RECOVERY AND OPPORTUNITIES

Opportunities in weight loss supplements, thanks to health and cosmetic drivers

Non-essential category faces challenges if unit prices are too high

Distribution channels remain key, with growth expected in internet retailing

CATEGORY DATA

  • Table 55 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sports nutrition faces challenges from gymnasium closures and lower spending power due to COVID-19

Fitness fans turn to e-commerce and black market trade to get their protein fix

Aecor Nutrition maintains top place as category dynamics remain unchanged

RECOVERY AND OPPORTUNITIES

Illegal trade gradually declining, giving more opportunities for category

Players to focus on online marketing and e-commerce in order to maintain sales

Serious fitness fans set to drive continued demand, but players need to maintain affordable prices

CATEGORY DATA

  • Table 61 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 62 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 63 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 64 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 65 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Herbal/traditional products benefits from growing levels of consumer health awareness, enhanced by COVID-19

Traditional herbs and spices may continue to pose a challenge to herbal/traditional products in the shorter term

Societe Arabe Des Industries Pharmaceutiques maintains lead thanks to strong distribution and wide portfolio, but innovation and competition are set to heat up

RECOVERY AND OPPORTUNITIES

Natural health trends continue to stimulate consumer interest in herbal/traditional products

Affordable price points needed to fight competition from standard OTC and unpackaged herbal/traditional products

Opportunities for domestic players with unpackaged products

CATEGORY DATA

  • Table 67 Sales of Herbal/Traditional Products: Value 2015-2020
  • Table 68 Sales of Herbal/Traditional Products: % Value Growth 2015-2020
  • Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 71 Forecast Sales of Herbal/Traditional Products: Value 2020-2025
  • Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

High birth rate and parents' priorities for their children's healthcare needs keep sales strong

Internet retailing continues to grow thanks to ongoing online education about paediatric healthcare

Sanofi-Aventis Pharma Tunisie maintains top position, with no major changes noted

RECOVERY AND OPPORTUNITIES

Ongoing drivers continue to support paediatric consumer health

Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario

Internet retailing looks set to grown, accompanied with an educational narrative

CATEGORY DATA

  • Table 73 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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