Sleep Aids in Romania

Sleep aids was among the most dynamic products in 2020, with high stress levels caused by the uncertainty and economic difficulties associated with the COVID-19 pandemic in Romania causing a boon in sales. Particularly during the lockdown in the first half of the year, many Romanians suffered from insomnia caused by uncertainty about the impact of the global pandemic, unemployment and the lack of social interaction due to the stay at home restrictions. As a result, sales recorded strong growth i...

Euromonitor International's Sleep Aids in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sleep Aids market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Increased stress caused by COVID-19 leads to boon in sales of sleep aids

Herbal products will see increased demand in 2020, leading to more fragmentation

Gedeon keeps its position at the top of sleep aids

RECOVERY AND OPPORTUNITIES

Untapped consumer base may offer opportunities for sleep aid companies into the forecast period

Dietary supplements may threaten sleep aids into forecast period, with little innovation in Romania

The growing elderly population will reinforce the consumer base

CATEGORY DATA

• Table 1 Sales of Sleep Aids: Value 2015-2020
• Table 2 Sales of Sleep Aids: % Value Growth 2015-2020
• Table 3 NBO Company Shares of Sleep Aids: % Value 2016-2020
• Table 4 LBN Brand Shares of Sleep Aids: % Value 2017-2020
• Table 5 Forecast Sales of Sleep Aids: Value 2020-2025
• Table 6 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

• Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
• Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

• Table 9 Sales of Consumer Health by Category: Value 2015-2020
• Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
• Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
• Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
• Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
• Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
• Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
• Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
• Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources