Sleep Aids in Turkey

The arrival of COVID-19 has understandably created much anxiety among the population, leading to a lack of sleep. Sleep is essential for maintaining our health and mood. During sleep, the immune system releases proteins called cytokines. Certain cytokines are important for fighting infections and inflammation. Sleep deprivation therefore weakens the body's defence system and makes people more vulnerable to contracting a virus. Therefore, demand for sleep aids has been significantly higher in 202...

Euromonitor International's Sleep Aids in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sleep Aids market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

More Turks losing sleep since the pandemic began

Poor lifestyle habits and general rise in stress levels support sales growth

Sandoz maintains its lead with a more natural positioning

RECOVERY AND OPPORTUNITIES

Sleep aids to remain relevant as uncertainty lingers over COVID-19

Online exposure to sleep aids now more important as store footfall reduces

Positive lifestyle changes and static NPD to limit category's potential

CATEGORY DATA

• Table 1 Sales of Sleep Aids: Value 2015-2020
• Table 2 Sales of Sleep Aids: % Value Growth 2015-2020
• Table 3 NBO Company Shares of Sleep Aids: % Value 2016-2020
• Table 4 LBN Brand Shares of Sleep Aids: % Value 2017-2020
• Table 5 Forecast Sales of Sleep Aids: Value 2020-2025
• Table 6 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Smaller players gaining ground on leaders as price-competitiveness increases

Regulations prevent stronger retailing shift to e-commerce in 2020

What next for consumer health?

MARKET INDICATORS

• Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
• Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

• Table 9 Sales of Consumer Health by Category: Value 2015-2020
• Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
• Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
• Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
• Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
• Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
• Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
• Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources