Market Research Report
Sleep Aids in Turkey
|Published by||Euromonitor International||Product code||972942|
|Published||Content info||23 Pages
Delivery time: 1-2 business days
|Sleep Aids in Turkey|
|Published: November 16, 2020||Content info: 23 Pages||
The arrival of COVID-19 has understandably created much anxiety among the population, leading to a lack of sleep. Sleep is essential for maintaining our health and mood. During sleep, the immune system releases proteins called cytokines. Certain cytokines are important for fighting infections and inflammation. Sleep deprivation therefore weakens the body's defence system and makes people more vulnerable to contracting a virus. Therefore, demand for sleep aids has been significantly higher in 202...
Euromonitor International's Sleep Aids in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
More Turks losing sleep since the pandemic began
Poor lifestyle habits and general rise in stress levels support sales growth
Sandoz maintains its lead with a more natural positioning
RECOVERY AND OPPORTUNITIES
Sleep aids to remain relevant as uncertainty lingers over COVID-19
Online exposure to sleep aids now more important as store footfall reduces
Positive lifestyle changes and static NPD to limit category's potential
COVID-19 impact on consumer health
COVID-19 country impact
Smaller players gaining ground on leaders as price-competitiveness increases
Regulations prevent stronger retailing shift to e-commerce in 2020
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT