Weight Management and Wellbeing in Kenya

The number of Kenyan adults classified as obese or overweight increased during the review period, and despite the assertion that excess weight increases the risk of becoming infected by COVID-19, there has been no significant decline in that number in 2020. However, there has been an ongoing increase in current value sales of weight management and wellbeing products in 2020, with that increase reflecting not only consumers' immediate concerns about the virus but also their longer-term aspiration...

Euromonitor International's Weight Management and Wellbeing in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Weight Management and Wellbeing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Value sales of weight management and wellbeing products set to grow in 2020 as concerns about excess weight are exacerbated by COVID-19

Some consumers looking to alternative weight loss products/programmes in 2020, restraining more robust demand for OTC weight loss and wellbeing solutions

Health & Performance Products International set to boost value share and maintain category leadership in 2020

RECOVERY AND OPPORTUNITIES

Weight management and wellbeing set to see steady value sales growth over forecast period as consumers adopt healthier outlooks

Players likely to rely on greater innovation to capture value share over the forecast period

Players in weight management and wellbeing set to expand social media marketing efforts over the forecast period

CATEGORY DATA

• Table 1 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
• Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
• Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
• Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
• Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

• Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
• Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

• Table 9 Sales of Consumer Health by Category: Value 2015-2020
• Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
• Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
• Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
• Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
• Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
• Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
• Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources