Market Research Report
Weight Management and Wellbeing in Kenya
|Published by||Euromonitor International||Product code||973007|
|Published||Content info||24 Pages
Delivery time: 1-2 business days
|Weight Management and Wellbeing in Kenya|
|Published: November 18, 2020||Content info: 24 Pages||
The number of Kenyan adults classified as obese or overweight increased during the review period, and despite the assertion that excess weight increases the risk of becoming infected by COVID-19, there has been no significant decline in that number in 2020. However, there has been an ongoing increase in current value sales of weight management and wellbeing products in 2020, with that increase reflecting not only consumers' immediate concerns about the virus but also their longer-term aspiration...
Euromonitor International's Weight Management and Wellbeing in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
Value sales of weight management and wellbeing products set to grow in 2020 as concerns about excess weight are exacerbated by COVID-19
Some consumers looking to alternative weight loss products/programmes in 2020, restraining more robust demand for OTC weight loss and wellbeing solutions
Health & Performance Products International set to boost value share and maintain category leadership in 2020
RECOVERY AND OPPORTUNITIES
Weight management and wellbeing set to see steady value sales growth over forecast period as consumers adopt healthier outlooks
Players likely to rely on greater innovation to capture value share over the forecast period
Players in weight management and wellbeing set to expand social media marketing efforts over the forecast period
COVID-19 impact on consumer health
COVID-19 country impact
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT