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Market Research Report

Wound Care in Kenya

Published by Euromonitor International Product code 973027
Published Content info 23 Pages
Delivery time: 1-2 business days
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Wound Care in Kenya
Published: November 18, 2020 Content info: 23 Pages
Description

Little affected by the impact of COVID-19, current value sales of wound care products are expected to post strong growth by the end of 2020, a trend that, for the most part, reflects the growth rates already recorded during the review period. Kenyans tend to be active and many spend much time participating in activities that might lead to accidental wounds and related injuries; thus, there is considerable demand amongst consumers for wound care products. Most households consider wound care produ...

Euromonitor International's Wound Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wound Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CHKYwc

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Value sales of wound care set to post strong growth in 2020

Both younger and older consumers drive demand for wound care products in 2020

Ray Pharmaceuticals to maintain commanding lead in wound care in 2020

RECOVERY AND OPPORTUNITIES

Increasing demand for sticking plasters/adhesive bandages set to spur value sales growth of wound care over forecast period

Players seeking robust growth over forecast period will find it tricky in mature wound care category

Players likely to expand marketing efforts over the forecast period

CATEGORY DATA

  • Table 1 Sales of Wound Care by Category: Value 2015-2020
  • Table 2 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 4 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 5 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2015-2020
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 1 Research Sources
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