Market Research Report
Wound Care in Kenya
|Published by||Euromonitor International||Product code||973027|
|Published||Content info||23 Pages
Delivery time: 1-2 business days
|Wound Care in Kenya|
|Published: November 18, 2020||Content info: 23 Pages||
Little affected by the impact of COVID-19, current value sales of wound care products are expected to post strong growth by the end of 2020, a trend that, for the most part, reflects the growth rates already recorded during the review period. Kenyans tend to be active and many spend much time participating in activities that might lead to accidental wounds and related injuries; thus, there is considerable demand amongst consumers for wound care products. Most households consider wound care produ...
Euromonitor International's Wound Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
Value sales of wound care set to post strong growth in 2020
Both younger and older consumers drive demand for wound care products in 2020
Ray Pharmaceuticals to maintain commanding lead in wound care in 2020
RECOVERY AND OPPORTUNITIES
Increasing demand for sticking plasters/adhesive bandages set to spur value sales growth of wound care over forecast period
Players seeking robust growth over forecast period will find it tricky in mature wound care category
Players likely to expand marketing efforts over the forecast period
COVID-19 impact on consumer health
COVID-19 country impact
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT