Wound Care in Nigeria

Wound care is the smallest product area in terms of value sales among consumer health products in Nigeria. Current value growth of wound care is expected to be significantly lower in 2020 than in 2019, with only single-digit value growth, despite inflationary price rises. With people's movements restricted due to COVID-19, which meant gyms were closed and children were playing outside less, there is expected to less injuries and therefore less demand for wound care products.

Euromonitor International's Wound Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wound Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Less injuries due to COVID-19 leads to lower sales growth

Multinationals continue to dominate, with no local competition

Traditional herbal remedies steal value share from wound care

RECOVERY AND OPPORTUNITIES

Once people start going out again, value growth will return to pre COVID-19 levels

Increasing demand for first aid kits over the forecast period

Despite Nigeria's large population, wound care will remain a minor consumer health product

CATEGORY DATA

• Table 1 Sales of Wound Care by Category: Value 2015-2020
• Table 2 Sales of Wound Care by Category: % Value Growth 2015-2020
• Table 3 NBO Company Shares of Wound Care: % Value 2016-2020
• Table 4 LBN Brand Shares of Wound Care: % Value 2017-2020
• Table 5 Forecast Sales of Wound Care by Category: Value 2020-2025
• Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

• Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
• Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

• Table 9 Sales of Consumer Health by Category: Value 2015-2020
• Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
• Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
• Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
• Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
• Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
• Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
• Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
• Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources