Paediatric Consumer Health in Malaysia

Paediatric consumer health saw increased demand throughout the category in 2020 as parents invested in their children's health in light of the COVID-19 pandemic. Paediatric vitamins and dietary supplements saw the strongest performance due to the immune system-boosting properties of such products, which became of particular importance. Vitamin C ranges under leading established brands particularly benefited. Similarly, children's probiotic ranges such as Vitasen Pro-Bio Bifido Kids, Vitahealth K...

Euromonitor International's Paediatric Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Paediatric Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Parents invest in preventative strategies regarding children's health

Paediatric analgesics experience stockpiling as pandemic takes hold

Category sees new launches in 2020

RECOVERY AND OPPORTUNITIES

Local products set to gain traction as parents invest

Private labels to gain as all income segments adopt preventative strategies

E-commerce set to remain limited, bundling offers may appeal

CATEGORY DATA

• Table 1 Sales of Paediatric Consumer Health by Category: Value 2015-2020
• Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
• Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
• Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
• Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
• Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

• Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
• Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

• Table 10 Sales of Consumer Health by Category: Value 2015-2020
• Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
• Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
• Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
• Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
• Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
• Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
• Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources