Wound Care in Argentina

Beiersdorf will remain the clear leader in wound care in 2020 due to the popularity of its Curitas brand, which has a long-standing presence in the country and is associated with wound care products by most consumers. In sticking plasters/adhesive bandages the company plays an even greater role, accounting for nearly two thirds of retail value sales.

Euromonitor International's Wound Care in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wound Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Beiersdorf dominates sticking plasters/adhesive bandages in 2020

Sales of sticking plasters/ adhesive bandages expected to fall in 2020 as disposable incomes drop

Private label sales to remain strong in 2020 due to widespread awareness and advertising

RECOVERY AND OPPORTUNITIES

Consumer price sensitivity set to remain high as inflation further erodes purchasing power

Syra expected to lead gauze, tape and other wound care into forecast period

All areas of wound care will continue growing in coming years

CATEGORY DATA

• Table 1 Sales of Wound Care by Category: Value 2015-2020
• Table 2 Sales of Wound Care by Category: % Value Growth 2015-2020
• Table 3 NBO Company Shares of Wound Care: % Value 2016-2020
• Table 4 LBN Brand Shares of Wound Care: % Value 2017-2020
• Table 5 Forecast Sales of Wound Care by Category: Value 2020-2025
• Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

• Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
• Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

• Table 9 Sales of Consumer Health by Category: Value 2015-2020
• Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
• Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
• Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
• Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
• Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
• Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
• Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

• Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 2 Research Sources