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PUBLISHER: Euromonitor International | PRODUCT CODE: 1400854

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1400854

Financial Cards and Payments in Austria

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PAGES: 55 Pages
DELIVERY TIME: 1-2 business days
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Although cash transactions continued to play a strong role in Austria, a clear shift from cash to card payments continued in 2023. The outbreak of COVID-19 in Austria further accelerated the change, with consumers appreciating the contactless form of payment. As such, card payments are now possible in almost all commerce situations, with any transaction amount being socially accepted. In contrast, prior to COVID-19, card payments were not always facilitated or were only accepted for payment amou...

Euromonitor International's Financial Cards and Payments in Austria report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Financial Cards and Payments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: FCAT

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Financial cards and payments in 2023: The big picture
  • New debit cards drive growth, challenging charge and credit cards
  • There are no strong competitors to prevent growth in card payment transactions
  • Competitive landscape
  • What next for financial cards and payments?

MARKET INDICATORS

  • Table 1 Number of POS Terminals: Units 2018-2023
  • Table 2 Number of ATMs: Units 2018-2023
  • Table 3 Value Lost to Fraud 2018-2023
  • Table 4 Card Expenditure by Location 2023
  • Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
  • Table 6 Domestic versus Foreign Spend 2023

MARKET DATA

  • Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023
  • Table 8 Financial Cards by Category: Number of Accounts 2018-2023
  • Table 9 Financial Cards Transactions by Category: Value 2018-2023
  • Table 10 Financial Cards by Category: Number of Transactions 2018-2023
  • Table 11 Consumer Payments by Category: Value 2018-2023
  • Table 12 Consumer Payments by Category: Number of Transactions 2018-2023
  • Table 13 M-Commerce by Category: Value 2018-2023
  • Table 14 M-Commerce by Category: % Value Growth 2018-2023
  • Table 15 Financial Cards: Number of Cards by Issuer 2018-2022
  • Table 16 Financial Cards: Number of Cards by Operator 2018-2022
  • Table 17 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
  • Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
  • Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
  • Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028
  • Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028
  • Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028
  • Table 23 Forecast Consumer Payments by Category: Value 2023-2028
  • Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
  • Table 25 Forecast M-Commerce by Category: Value 2023-2028
  • Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

DEBIT CARDS IN AUSTRIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Debit cards dominates, increasingly used for small purchases following COVID-19
  • Debits cards become common for e-commerce and foreign payments
  • Wustenrot launches Visa Debit cards as its standard offering

PROSPECTS AND OPPORTUNITIES

  • Growth potential as consumers increasingly use debit cards abroad
  • The emergence of Visa Debit will not change Mastercard's dominance
  • No payment methods are set to challenge debit cards growth

CATEGORY DATA

  • Table 27 Debit Cards: Number of Cards in Circulation 2018-2023
  • Table 28 Debit Cards Transactions 2018-2023
  • Table 29 Debit Cards in Circulation: % Growth 2018-2023
  • Table 30 Debit Cards Transactions: % Growth 2018-2023
  • Table 31 Debit Cards: Number of Cards by Issuer 2018-2022
  • Table 32 Debit Cards: Number of Cards by Operator 2018-2022
  • Table 33 Debit Cards Payment Transaction Value by Issuer 2018-2022
  • Table 34 Debit Cards Payment Transaction Value by Operator 2018-2022
  • Table 35 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
  • Table 36 Forecast Debit Cards Transactions 2023-2028
  • Table 37 Forecast Debit Cards in Circulation: % Growth 2023-2028
  • Table 38 Forecast Debit Cards Transactions: % Growth 2023-2028

CREDIT CARDS IN AUSTRIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Credit cards continues its strong upward trend, recovering from COVID-19
  • Multifunctional debit cards are cannibalizing brands' credit card offerings
  • Revolving credit remains a weak USP for credit cards

PROSPECTS AND OPPORTUNITIES

  • Prevalence of credit cards is set to decline over the forecast period
  • Transparent money management features appeal to cautious consumers in Austria
  • Outlook for credit cards less favourable compared to charge cards

CATEGORY DATA

  • Table 39 Credit Cards: Number of Cards in Circulation 2018-2023
  • Table 40 Credit Cards Transactions 2018-2023
  • Table 41 Credit Cards in Circulation: % Growth 2018-2023
  • Table 42 Credit Cards Transactions: % Growth 2018-2023
  • Table 43 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
  • Table 44 Commercial Credit Cards Transactions 2018-2023
  • Table 45 Commercial Credit Cards in Circulation: % Growth 2018-2023
  • Table 46 Commercial Credit Cards Transactions: % Growth 2018-2023
  • Table 47 Personal Credit Cards: Number of Cards in Circulation 2018-2023
  • Table 48 Personal Credit Cards Transactions 2018-2023
  • Table 49 Personal Credit Cards in Circulation: % Growth 2018-2023
  • Table 50 Personal Credit Cards Transactions: % Growth 2018-2023
  • Table 51 Credit Cards: Number of Cards by Issuer 2018-2022
  • Table 52 Credit Cards: Number of Cards by Operator 2018-2022
  • Table 53 Credit Cards Payment Transaction Value by Issuer 2018-2022
  • Table 54 Credit Cards Payment Transaction Value by Operator 2018-2022
  • Table 55 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
  • Table 56 Commercial Credit Cards: Number of Cards by Operator 2018-2022
  • Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
  • Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
  • Table 59 Personal Credit Cards: Number of Cards by Issuer 2018-2022
  • Table 60 Personal Credit Cards: Number of Cards by Operator 2018-2022
  • Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
  • Table 62 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
  • Table 63 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
  • Table 64 Forecast Credit Cards Transactions 2023-2028
  • Table 65 Forecast Credit Cards in Circulation: % Growth 2023-2028
  • Table 66 Forecast Credit Cards Transactions: % Growth 2023-2028
  • Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
  • Table 68 Forecast Commercial Credit Cards Transactions 2023-2028
  • Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
  • Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
  • Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
  • Table 72 Forecast Personal Credit Cards Transactions 2023-2028
  • Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
  • Table 74 Forecast Personal Credit Cards Transactions: % Growth 2023-2028

CHARGE CARDS IN AUSTRIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Growth in charge card transactions is slower than in credit card and debit cards
  • Multifunctional debit cards are cannibalising charge cards
  • Newer payment instruments show slow development in Austria

PROSPECTS AND OPPORTUNITIES

  • The dominance of debit cards challenges the future of charge cards
  • The fate of credit cards is pivotal for personal charge cards
  • Changing use of cards set to impact the competitive landscape in charge cards

CATEGORY DATA

  • Table 75 Charge Cards: Number of Cards in Circulation 2018-2023
  • Table 76 Charge Cards Transactions 2018-2023
  • Table 77 Charge Cards in Circulation: % Growth 2018-2023
  • Table 78 Charge Cards Transactions: % Growth 2018-2023
  • Table 79 Commercial Charge Cards: Number of Cards in Circulation 2018-2023
  • Table 80 Commercial Charge Cards Transactions 2018-2023
  • Table 81 Commercial Charge Cards in Circulation: % Growth 2018-2023
  • Table 82 Commercial Charge Cards Transactions: % Growth 2018-2023
  • Table 83 Personal Charge Cards: Number of Cards in Circulation 2018-2023
  • Table 84 Personal Charge Cards Transactions 2018-2023
  • Table 85 Personal Charge Cards in Circulation: % Growth 2018-2023
  • Table 86 Personal Charge Cards Transactions: % Growth 2018-2023
  • Table 87 Charge Cards: Number of Cards by Issuer 2018-2022
  • Table 88 Charge Cards: Number of Cards by Operator 2018-2022
  • Table 89 Charge Cards Payment Transaction Value by Issuer 2018-2022
  • Table 90 Charge Cards Payment Transaction Value by Operator 2018-2022
  • Table 91 Commercial Charge Cards: Number of Cards by Issuer 2018-2022
  • Table 92 Commercial Charge Cards: Number of Cards by Operator 2018-2022
  • Table 93 Commercial Charge Cards Payment Transaction Value by Issuer 2018-2022
  • Table 94 Commercial Charge Cards Payment Transaction Value by Operator 2018-2022
  • Table 95 Personal Charge Cards: Number of Cards by Issuer 2018-2022
  • Table 96 Personal Charge Cards: Number of Cards by Operator 2018-2022
  • Table 97 Personal Charge Cards Transaction Value by Issuer 2018-2022
  • Table 98 Personal Charge Cards Transaction Value by Operator 2018-2022
  • Table 99 Forecast Charge Cards: Number of Cards in Circulation 2023-2028
  • Table 100 Forecast Charge Cards Transactions 2023-2028
  • Table 101 Forecast Charge Cards in Circulation: % Growth 2023-2028
  • Table 102 Forecast Charge Cards Transactions: % Growth 2023-2028
  • Table 103 Forecast Commercial Charge Cards: Number of Cards in Circulation 2023-2028
  • Table 104 Forecast Commercial Charge Cards Transactions 2023-2028
  • Table 105 Forecast Commercial Charge Cards in Circulation: % Growth 2023-2028
  • Table 106 Forecast Commercial Charge Cards Transactions: % Growth 2023-2028
  • Table 107 Forecast Personal Charge Cards: Number of Cards in Circulation 2023-2028
  • Table 108 Forecast Personal Charge Cards Transactions 2023-2028
  • Table 109 Forecast Personal Charge Cards in Circulation: % Growth 2023-2028
  • Table 110 Forecast Personal Charge Cards Transactions: % Growth 2023-2028

PRE-PAID CARDS IN AUSTRIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Gift cards become more prevalent during the heightened cost of living
  • The recovery of travel boosts growth in open loop pre-paid cards
  • Raiffeisen Bank stops issuing new open loop pre-paid cards

PROSPECTS AND OPPORTUNITIES

  • Downward trend in open-loop pre-paid cards expected to slow down growth
  • The dominance of Mastercard is set to decrease as the portfolio downsizes
  • Gift cards have strong growth potential across the forecast period

CATEGORY DATA

  • Table 111 Pre-paid Cards: Number of Cards in Circulation 2018-2023
  • Table 112 Pre-paid Cards Transactions 2018-2023
  • Table 113 Pre-paid Cards in Circulation: % Growth 2018-2023
  • Table 114 Pre-paid Cards Transactions: % Growth 2018-2023
  • Table 115 Closed Loop Pre-paid Cards Transactions 2018-2023
  • Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
  • Table 117 Open Loop Pre-paid Cards Transactions 2018-2023
  • Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
  • Table 119 Pre-paid Cards: Number of Cards by Issuer 2018-2022
  • Table 120 Pre-paid Cards: Number of Cards by Operator 2018-2022
  • Table 121 Pre-paid Cards Transaction Value by Issuer 2018-2022
  • Table 122 Pre-paid Cards Transaction Value by Operator 2018-2022
  • Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
  • Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
  • Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
  • Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
  • Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
  • Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
  • Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
  • Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
  • Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
  • Table 132 Forecast Pre-paid Cards Transactions 2023-2028
  • Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
  • Table 134 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
  • Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
  • Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
  • Table 137 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
  • Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028

STORE CARDS IN AUSTRIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Store cards continue to decline as consumers prefer loyalty cards
  • Discontinued and expiring cards lead to a significant decline in circulation
  • Kastner & Ohler and IKEA remain the most relevant players in store cards

PROSPECTS AND OPPORTUNITIES

  • Negative outlook for store cards continues across the forecast period
  • Store cards have the potential to disappear across the forecast period
  • Stagnation for financial cards in circulation to further impact category

CATEGORY DATA

  • Table 139 Store Cards: Number of Cards in Circulation 2018-2023
  • Table 140 Store Cards Transactions 2018-2023
  • Table 141 Store Cards in Circulation: % Growth 2018-2023
  • Table 142 Store Cards Transactions: % Growth 2018-2023
  • Table 143 Store Cards: Number of Cards by Issuer 2018-2022
  • Table 144 Store Cards: Payment Transaction Value by Issuer 2018-2022
  • Table 145 Forecast Store Cards: Number of Cards in Circulation 2023-2028
  • Table 146 Forecast Store Cards Transactions 2023-2028
  • Table 147 Forecast Store Cards in Circulation: % Growth 2023-2028
  • Table 148 Forecast Store Cards Transactions: % Growth 2023-2028
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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